Lost in the Supermarket - Persuasive Services Seminar
by David Kjelkerud on Feb 27, 2009
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Presentation by David Kjelkerud at the Persuasive Services seminar at KTH, Stockholm. 25 Februrary 2009.
Presentation by David Kjelkerud at the Persuasive Services seminar at KTH, Stockholm. 25 Februrary 2009.
www.lostsupermarket.org
www.persuasiveservices.org
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Jorge Zapico
And actually a more appropriate wording would be something like this:
One example: When choosing what name to publish our iPhone apps on the App Store we started thinking.
Not such a good idea to use persuasive services
You don’t want your users to be too aware of it being a persuasive application.
Or maybe they don’t mind, not sure yet.
Lets start with the food part.
Supermarket is an interesting place.
It works like this magic food hub, food pops up in the shelves.
No connection to origin or environmental impact.
Little information, we got the eco labels etc, but we got better tools today:
Lets see if we can use them.
And it can (in theory at least) provide information when the user need it, in the moment of buying.
Also a superb platform for social data. Coming back to that later in the talk.
tuna is probably the most popular fish used to feed humans on the planet. And all of the tuna species are fished to maximum limits. very valuable fish. They are going extinct. Bluefin population down by 90% in the last 30 years.
Tuna is the only thing that defies the depression in japan. last month a blue fin tuna was sold i tokyo for the record price of $140.000!
International Commission for the Conservation of Atlantic Tunas raised the quotas to 22000 tonnes for 2009, EVEN THOUGH their scientists recommends a catch of 8500 tonnes. It’s a disgrace.
Tuna is one of the most impressive predators on earth. I had the luck see one while diving in the red sea.
Sweden was one of the most active countries in diminishing the atlantic tuna population during the last century. And spain is still the largest exporter of sharkfins to china, sharks which are dying in enourmous numbers, total population also down with 90%. And they’re part of EU!
Just wanna put our services in a little bit of context. Sure we can help people change, but goverments, corporations etc need to take their responsability. Not just consumer power.
Uses data from a number of sources.
Good data, but presented in PDF, or at best webpages. Not very accessable.
Hidden data, lots of great data in papers, but not available to the general public.
Part of this project is to make that data available.
Fisk.cc like a pocket dictionary, providing data, helping consumers to make a more informed choice.
But could you be more effective in your persuasion by displaying information on what other people are consuming?
Of course we see the power of this in many web services of the new web.
Normative information is extremely effective in persuading people. Knowing how your behavior relates to other people can be very effective. Most people want to be similar to the group or groups of people the identify with. I see the mobile as the medium of social data.
Fisk.cc like a pocket dictionary, providing data, helping consumers to make a more informed choice.
But could you be more effective in your persuasion by displaying information on what other people are consuming?
Of course we see the power of this in many web services of the new web.
Normative information is extremely effective in persuading people. Knowing how your behavior relates to other people can be very effective. Most people want to be similar to the group or groups of people the identify with. I see the mobile as the medium of social data.
Persuasion by presenting collective behavior
CO2, really a good measure? Looking at other comparisons. Compare a green dish vs one with meat etc.
Data input, three big datasets, hard to solve, none of the swedish supermarket chains provide detailed data on purchases through their loyalty cards. There has been progress in other markets, finland, collaboration research teams and kesko.