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Online civic engagement & community building workshop Seattle 3 25-14
 

Online civic engagement & community building workshop Seattle 3 25-14

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Presentation materials and resources from a workshop on strategies and tools to organize online community building and e-activism. Presented to neighborhood and community groups 3/25/14 by the City of ...

Presentation materials and resources from a workshop on strategies and tools to organize online community building and e-activism. Presented to neighborhood and community groups 3/25/14 by the City of Seattle Department of Information Technology Community Technology Program & Department of Neighborhoods PACE program, along with Phillip Duggan of Pinehurst Community Council and CTTAB, and Joe Szilagyi, Westwood-Roxhill-Arbor Heights Community Council & West Seattle Transit Coalition.

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  • Do any of you watch Game of Thrones? One character explained the nature of power and authority to another in one episode like thisYour group has authority if it is believed to have authority
  • Maintain a constant website presence that is constantly updatedLook professionalSpend time making it look inviting and professionalThe website isn’t the point – it’s just a billboard and online library Your group and it’s actions are the point
  • Establish a core way to reach your members – what works for one group may not work for othersWork to YOUR specific demographics and figure that outCross pollinate info and groups that are alliesConstant updates; your group should be a core facet and hub of your area eventuallyThere are some email lists for established neighborhood groups that have 10,000 plus members in some Eastern cities like Washington DC
  • Writing a letter from your group is one of your most powerful weaponsEstablish yourself, Identify yourself, How many people do you speak for?Then use that authority when needed Copy the press and media when you do, put out press releases
  • Be boldIf you think the system is hindering you somehow, never be afraid to bend, break, or redefine the rulesWe were frustrated about our safety issues and being told it could take years to fixso we made an alliance with other groups in and out of the city and appealed directly outside of the Department of Neighborhoods and District systems, copying the mediaWe came with evidence speaking on behalf of a LOT of people – less than a year later SDOT is about to fix our street after generations of decay this summer
  • Our trash letter
  • That small spark of an alliance became a fire with the 17% Metro cuts we’re voting on in AprilWest Seattle was going to get an EXTRA 10% cuts from WSDOT money running outWe got angry and asked, “Can we make a bigger alliance to fix this and other problems?”
  • We went heavily to Facebook, twitter, email lists and phone calls to get the word out
  • It worked and we got a ton done in our first six months using every online tool we could useWe brought a ton of media attention to the extra 10% cutsWe got onto KIRO, KOMO, KING, the Governor, WSDOT Secretary, County, and everyone else knows about us and it worked for that first major fight
  • We put out the call every way we could specifically to the leadership of all the West Seattle groups and invited them to a meetingWe told everyone up front what the goal was – find a solution to these problemsWe knew it wouldn’t happen that night, so we made the WSTC
  • We had a protest rally at the busiest part of West Seattle at the height of the rush hour commute. We invited the offices of Governor, County Exec, Mayor, and City Council to a forum to answer questions about why our transportation problems are overlookedNEVER be afraid to invite people, ALWAYS try to get people to your meetings – guests Q&As drive action from the guests and drives attendanceAdvertise everything as you go
  • We made a specific point of asking every single group in West Seattle to endorse and join us by going TO their meetings and appealing to them. You need footwork like this as well, but then say what you did and put it out frontRemember the quote: “Power resides where men believe it resides”
  • Be a shark – one win is nothingKeep constantly moving, plan six months ahead at least if you can
  • If you do that, you’ll start getting bigger crowds and more engagement – our record so far is just over 100
  • Nearly 77% use email on a regular basis, about ¼ aren’t comfortable using attachments.
  • David

Online civic engagement & community building workshop Seattle 3 25-14 Online civic engagement & community building workshop Seattle 3 25-14 Presentation Transcript