David Weinberger Ph.D. Harvard Berkman Center Self @ evident . com July 16, 2008 The Elevator Effect Why Mobile Social Networking Matters

Social behavior routes around predictability

The new social infrastructure

Build Share Say

What mobiles add to social networks

mail Scrabble find new friends share photos recommend chat

cc sarchi @ flickr

From Interruption to environment

Interstitial Activity Prof. Carlo Alberto Carnevale Chat with friends

Billing platform Economic Stimulus “ Nickel and Diming”

You Are Here Your friends are here and here and here and here...

You Are Here Dinner Party Concert Discussion Drinks Show Music

Historical event Point of interest Local story Tourist trap! Beware Favorite local cafe

Reality mediated the social by

Limitations and Issues

User interface

Proprietary systems

Functional Fragmentation

Privacy

Friendship Entropy Friends Acquaintances Co-Workers Romantic Relatives Old Virtual Forgotten Would like to forget Old Current Boss Old Current Possible Angry Peers Friends Happy memory Embarrassing

Control of data

Self

The multiple selves of social networks

Convergence of technology not of selves

Politics Tech demo Personal, humorous Whine Politics Personal, happy Personal whine Whine Game review Personal, humor ??? Response

Social Group Public

2. Mobile social networking becomes an important version of Web-based social networking? 3. Mobile social networking transforms social networking? 1. Mobile social networking shrinks “real” social networking?

Thank you. David Weinberger Blog: www . JohoTheBlog . Com Email: self@evident . com Twitter : dweinberger