Our target audience is clear, for young teenagers, preferably girls and the genre is a hybrid of chick flick and fantasy. I looked at other pros and conventions of other posters such as Valentines Day and noticed that the main font colours were blacks, pinks etc. and had imagery of love hearts and the characters which we also did. We chose our font to be girly and swirly so kind of like handwriting on the poster as it looks more personal than others. On the article we changed the font to match with the magazine choice and created a tall bold black font. We had no exact taglines on the posters and articles but on the teaser posters we had taglines such as ‘You will go to the party’ etc to add hype towards the film. On the article we gave hints and spoilers of the plot as that’s mainly what magazine articles do but also for the poster we hardly gave any information away about the film. We chose party scenes for our film to be the main images on the poster but on the article we added images of our main character. The colour scheme was mainly black, white and pink – typical for a girly film.