The Real World: Social Media in the Workplace

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The Real World: Social Media in the Workplace

  1. 1. The  Real  World:  SOCIAL  MEDIA  IN  THE  WORKPLACE  
  2. 2. Facebook   TwiAer   Pinterest   Linkedin  Foursquare   Instagram  
  3. 3. The  Real  World:  Social  Media  in  the  Workplace  BRAND  
  4. 4. Brand  is  the  intersec-on  of  how  you  wish  to  be  seen,  and  how  others  see  you.  
  5. 5. The  Real  World:  Social  Media  in  the  Workplace  REPUTATION  
  6. 6. Portlandia  –  Yelp  Review  
  7. 7. The  Real  World:  Social  Media  in  the  Workplace  AUTHENTICITY  
  8. 8. The  Real  World:  Social  Media  in  the  Workplace  TRANSPARENCY  
  9. 9. The  Real  World:  Social  Media  in  the  Workplace  POLICIES  &  GUIDELINES  
  10. 10. Think  before  you  engage.  
  11. 11. Consider  your  communi-es.  
  12. 12. Be  respecBul  to  your  audience.  
  13. 13. Add  value  to  the  conversa-on.  
  14. 14. Be  accurate.  
  15. 15. Be  transparent.  
  16. 16. Protect  confiden-ality.  
  17. 17. The  Real  World:  Social  Media  in  the  Workplace  POLICIES  CAN’T  (AND  WON’T)  COVER  EVERYTHING  
  18. 18. Conflicts  and  their  ResoluSons   are  Rarely  Simple   Is  it  Moral?   Is  it  Legal?   Is  it  Ethical?   Is  it  Under  My  Control?   Is  it  Professional?  
  19. 19. Think  before  you   Consider  your   engage.   communiSes.   Be  respecWul  to   Add  value  to  the   your  audience.   conversaSon.   Be  accurate.   Be  transparent.  
  20. 20. Be  Yourself.  
  21. 21. Thank  You!  QUESTIONS?  
  22. 22. David  J.  Hinson  EVP  &  CIO  Hendrix  College  hinson@hendrix.edu  501-­‐505-­‐1525    This  Slide  Deck  may  be  found  here:  hRp://www.slideshare.net/davidjhinson/the-­‐real-­‐world-­‐social-­‐media-­‐in-­‐the-­‐workplace      

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