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The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
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The Real World: Social Media in the Workplace

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  • 1. The  Real  World:  SOCIAL  MEDIA  IN  THE  WORKPLACE  
  • 2. Facebook   TwiAer   Pinterest   Linkedin  Foursquare   Instagram  
  • 3. The  Real  World:  Social  Media  in  the  Workplace  BRAND  
  • 4. Brand  is  the  intersec-on  of  how  you  wish  to  be  seen,  and  how  others  see  you.  
  • 5. The  Real  World:  Social  Media  in  the  Workplace  REPUTATION  
  • 6. Portlandia  –  Yelp  Review  
  • 7. The  Real  World:  Social  Media  in  the  Workplace  AUTHENTICITY  
  • 8. The  Real  World:  Social  Media  in  the  Workplace  TRANSPARENCY  
  • 9. The  Real  World:  Social  Media  in  the  Workplace  POLICIES  &  GUIDELINES  
  • 10. Think  before  you  engage.  
  • 11. Consider  your  communi-es.  
  • 12. Be  respecBul  to  your  audience.  
  • 13. Add  value  to  the  conversa-on.  
  • 14. Be  accurate.  
  • 15. Be  transparent.  
  • 16. Protect  confiden-ality.  
  • 17. The  Real  World:  Social  Media  in  the  Workplace  POLICIES  CAN’T  (AND  WON’T)  COVER  EVERYTHING  
  • 18. Conflicts  and  their  ResoluSons   are  Rarely  Simple   Is  it  Moral?   Is  it  Legal?   Is  it  Ethical?   Is  it  Under  My  Control?   Is  it  Professional?  
  • 19. Think  before  you   Consider  your   engage.   communiSes.   Be  respecWul  to   Add  value  to  the   your  audience.   conversaSon.   Be  accurate.   Be  transparent.  
  • 20. Be  Yourself.  
  • 21. Thank  You!  QUESTIONS?  
  • 22. David  J.  Hinson  EVP  &  CIO  Hendrix  College  hinson@hendrix.edu  501-­‐505-­‐1525    This  Slide  Deck  may  be  found  here:  hRp://www.slideshare.net/davidjhinson/the-­‐real-­‐world-­‐social-­‐media-­‐in-­‐the-­‐workplace      

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