The	  Real	  World:	  SOCIAL	  MEDIA	  IN	  THE	  WORKPLACE	  
Facebook	                       TwiAer	                   Pinterest	                     Linkedin	  Foursquare	           ...
The	  Real	  World:	  Social	  Media	  in	  the	  Workplace	  BRAND	  
Brand	  is	  the	  intersec-on	  of	  how	  you	  wish	  to	  be	  seen,	  and	  how	  others	  see	  you.	  
The	  Real	  World:	  Social	  Media	  in	  the	  Workplace	  REPUTATION	  
Portlandia	  –	  Yelp	  Review	  
The	  Real	  World:	  Social	  Media	  in	  the	  Workplace	  AUTHENTICITY	  
The	  Real	  World:	  Social	  Media	  in	  the	  Workplace	  TRANSPARENCY	  
The	  Real	  World:	  Social	  Media	  in	  the	  Workplace	  POLICIES	  &	  GUIDELINES	  
Think	  before	  you	  engage.	  
Consider	  your	  communi-es.	  
Be	  respecBul	  to	  your	  audience.	  
Add	  value	  to	  the	  conversa-on.	  
Be	  accurate.	  
Be	  transparent.	  
Protect	  confiden-ality.	  
The	  Real	  World:	  Social	  Media	  in	  the	  Workplace	  POLICIES	  CAN’T	  (AND	  WON’T)	  COVER	  EVERYTHING	  
Conflicts	  and	  their	  ResoluSons	        are	  Rarely	  Simple	           Is	  it	  Moral?	           Is	  it	  Legal?	...
Think	  before	  you	                                  Consider	  your	      engage.	                                     ...
Be	  Yourself.	  
Thank	  You!	  QUESTIONS?	  
David	  J.	  Hinson	  EVP	  &	  CIO	  Hendrix	  College	  hinson@hendrix.edu	  501-­‐505-­‐1525	  	  This	  Slide	  Deck	 ...
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
The Real World: Social Media in the Workplace
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The Real World: Social Media in the Workplace

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The Real World: Social Media in the Workplace

  1. 1. The  Real  World:  SOCIAL  MEDIA  IN  THE  WORKPLACE  
  2. 2. Facebook   TwiAer   Pinterest   Linkedin  Foursquare   Instagram  
  3. 3. The  Real  World:  Social  Media  in  the  Workplace  BRAND  
  4. 4. Brand  is  the  intersec-on  of  how  you  wish  to  be  seen,  and  how  others  see  you.  
  5. 5. The  Real  World:  Social  Media  in  the  Workplace  REPUTATION  
  6. 6. Portlandia  –  Yelp  Review  
  7. 7. The  Real  World:  Social  Media  in  the  Workplace  AUTHENTICITY  
  8. 8. The  Real  World:  Social  Media  in  the  Workplace  TRANSPARENCY  
  9. 9. The  Real  World:  Social  Media  in  the  Workplace  POLICIES  &  GUIDELINES  
  10. 10. Think  before  you  engage.  
  11. 11. Consider  your  communi-es.  
  12. 12. Be  respecBul  to  your  audience.  
  13. 13. Add  value  to  the  conversa-on.  
  14. 14. Be  accurate.  
  15. 15. Be  transparent.  
  16. 16. Protect  confiden-ality.  
  17. 17. The  Real  World:  Social  Media  in  the  Workplace  POLICIES  CAN’T  (AND  WON’T)  COVER  EVERYTHING  
  18. 18. Conflicts  and  their  ResoluSons   are  Rarely  Simple   Is  it  Moral?   Is  it  Legal?   Is  it  Ethical?   Is  it  Under  My  Control?   Is  it  Professional?  
  19. 19. Think  before  you   Consider  your   engage.   communiSes.   Be  respecWul  to   Add  value  to  the   your  audience.   conversaSon.   Be  accurate.   Be  transparent.  
  20. 20. Be  Yourself.  
  21. 21. Thank  You!  QUESTIONS?  
  22. 22. David  J.  Hinson  EVP  &  CIO  Hendrix  College  hinson@hendrix.edu  501-­‐505-­‐1525    This  Slide  Deck  may  be  found  here:  hRp://www.slideshare.net/davidjhinson/the-­‐real-­‐world-­‐social-­‐media-­‐in-­‐the-­‐workplace      
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