Net, Blogs and Rock'n'Roll

Slide 1: How the digital revolution is changing the way we discover media RSA, London, 11 October 2007 Presentation by David Jennings Author of Net, Blogs and Rock’n’Roll Event details: http://www.rsa.org.uk/events/detail.asp?eventID=2414

Slide 2: Net, Blogs & Rock’n’Roll It’s the culture we choose to explore that makes us who we are

Slide 9: Clever rhyme Guitar solo Intricate arrangement

Slide 10: “My favourite music is the music I haven’t yet heard” John Cage

Slide 18: “The earth is seething with incoherent power and unorganised intelligence” John Buchan

Slide 20: Not everyone has the same investment in and passion for discovery

Slide 21: You know you’re a Savant when… you know you could write better questions for the local bar’s pop quiz You know you’re an Enthusiast when… you have a couple of friends who always put you on to the latest cool bands you think it would be unhealthy to be more interested in music than you already are You know you’re a Casual when… you think the frock is almost as important as the song You know you’re an Indifferent when… you hear lots of unfamiliar songs at weddings you seem to listen more to talk radio these days

Slide 22: 7% Savants 21% Enthusiasts 32% Casuals 40% Indifferents source: Emap Project Phoenix (2003, 2005)

Slide 23: 1% Originators 10% Synthesizers 100% Consumers source: Horowitz (2006) ‘Creators, Synthesizers and Consumers’

Slide 24: Brand advocates Brand adorers Brand adopters source: Rusticus (2006) ‘Creating Brand Advocates

Slide 25: If we can make the new methods work, discovery can work for us. And that makes our culture more vibrant.

Slide 27: Jennings’ Law: People make most of their discoveries elsewhere.

Slide 28: Strategies that tap into social dynamics improve your chances of being discovered.

Slide 32: Rock’n’Roll Spirit Blogs Flesh Net Platform & processing

Slide 33: source: Ross Dawson (2007) www.futureexploration.net

Slide 35: Net, Credits Googlezon card (CC): Robin Sloan/Matt Thompson robinsloan.com/epic Japanese festival photo (CC): Blogs and Antonis Shen www.flickr.com/people/antonis Scrapbook photo (CC): John Hartnup, www.flickr.com/people/hartnupj Web 2.0 framework (CC): Ross Dawson, www.rossdawsonblog.com Rock’n’Roll Make exciting discoveries Find new friends Enrich your tastes