Explaining Google Page Rank

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This is a brief explanation of how Google assesses the page rank of a web site

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  • Explaining Google Page Rank

    1. 1. Explaining Google “Page Rank” David Duncan Internet Marketing Consultant 0845 345 2592
    2. 2. Explaining Google “Page Rank” • There is much discussion about Google Page Rank, what it means, and how to improve it. With the Google toolbar, anyone can perform a short, free software installation to view the Page Rank of any page on the Internet. • For this presentation the term “Page Rank” refers to the displayed toolbar Page Rank, not Google’s internal page rank. CONTINUED
    3. 3. • Page Rank is determined by an algorithm loosely explained as follows: the more sites which link to any given site (site A), the higher the Page Rank of site A, however: – The Page Rank of the sites which link to site A determines the importance of their link – in other words, sites with higher Page Ranks cast votes with more weight. – Regardless of the Page Rank of the external site linking to site A, a one-way, inbound link will carry more weight than a reciprocal link. – Page Rank is only one of over 100 factors used to determine a site’s organic search ranking – so, while a high Page Rank is desirable, it is not the determining factor in achieving top rankings.
    4. 4. Reciprocal Linking and Page Rank • Reciprocal linking via link exchange schemes does little in determining Page Rank. At one time Google considered a link a “vote” but soon realized that reciprocal linking (two sites linking to one another), could merely be an agreement between two websites to help each other artificially increase their Rank Page. • If you link to a site that engages in known search engine spamming techniques (such as link farming), you will be penalized for linking to a “bad neighborhood”. • Google deals harshly with sites that try to manipulate its ranking algorithms, or violate its Terms of Inclusion or even sites that link to these sites. Remember, 10 times out of 10, you are not smarter than Google, they know all the tricks in the book, and even some that aren’t in the book.
    5. 5. Insure One-Way Inbound Links with Good Content • Rich, quality, unique content makes search engines very happy, generates interest in your site, which in turn generates the very valuable one way, inbound links. The most ethical, effective and quick way to obtain these is through a weblog coupled with an outbound Atom XML or RSS site feed and content syndication/article distribution. • Blogging lets you update your site with fresh, rich, unique content on a regular basis. Blogger.com owned by Google and which Google crawls regularly is the quickest way to be found. Google ranks these sites higher than static sites. CONTINUED
    6. 6. • Implementing an outbound XML or RSS feed, coupled with content syndication, means your updated content automatically appears on third party web sites who subscribe to your feed. By default, when your content appears on a third party site (via XML feed), it automatically generates an anchor text link back to your site, for which you do not reciprocate. • A trained search engine optimization professional will perform the necessary installations, carry out site optimization, and then train you on how to write articles and syndicate your content. • Article distribution and syndication sites, social bookmarking icons and links to your blog will add to your linking power.
    7. 7. I Am Not a Writer • You are not after a Pulitzer Prize here. Write about your business or industry, something you do certainly know a lot about. • This is not a marketing or sales copy. Your article should attract a broad audience and be republished, bookmarked, or linked to across the web.
    8. 8. Page Rank is not the “end all and be all” • By all means, do seek to improve your Page Rank. However, perform any search on Google and take a look at the sites listed in the top ten or twenty results, and you will see that they are not ranked according to their Page Rank. • Don’t let Page Rank be the defining factory of a quality search engine optimization. Search engine optimization should only be measured by increased traffic over time.
    9. 9. To Learn More • Contact me on 44 845 345 2592 or email me david@WSIgotWebSolutions.com

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