On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
• Content marketing is a marketing technique ofcreating and distributing relevant and valuablecontent to attract, acquire, and engage a clearlydefined and understood target audience – withthe objective of driving profitable customeraction.• Basically, content marketing is the art ofcommunicating with your customers andprospects without selling. You are educatingthem.
LinkedInFacebook• Twitter• Blogging• Social media sites (youtube,slideshare, scribd, flickr)• Listening/search tools•Aggregation & Filtering toolsSocial BusinessBasics...
Choosing the Tools• Identify what social concepts you are going to leverage• Match the best tools to the concepts, and makedecisions on using the free or professional versions• Create a published list of recommended tools• Provide to all employees (especially new ones)• Develop an R&D process to stay up to date on the bestoptions• Provide training!!Using the right tools for the job willdramatically improve results