Global 14: Social Media Connectedness

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In November 2012, I delivered this presentation with Jermaine Dupri, CEO of So So Def Recordings, to show how Dupri's Global 14 website is injecting community back into social media. The venue was the PSFK San Francisco conference.

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Global 14: Social Media Connectedness

  1. 1. Global 14:! Social Media Connectedness Jermaine Dupri CEO, So So Def Recordings and Global 14 @mr_dupri David Deal Vice President of Marketing, iCrossing @davidjdeal #PSFKSF2012
  2. 2. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 2 Hello, Global 14
  3. 3. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 3 The old days: I talk through a gatekeeper.
  4. 4. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 4 “Social networking is not about driving monetary sales but creating a relationship. That’s your new role. To be available and in touch with your audience each and every day.” – Bob Lefsetz, The Lefsetz Letter, October 22, 2012 Along came social media
  5. 5. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 5 Social creates gatekeepers, too – like Twitter
  6. 6. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 6 Global 14 puts community back into social media
  7. 7. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 7 Jermaine Dupri is the spark that lights the flame Everyone talk to me on this post about the debates im here lets go
  8. 8. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 8 A call to action BULLSHIT!!
  9. 9. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 9 Global 14 is the talent pool for the next generation of musical artists
  10. 10. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 10 Welcome to the social CEO Atlanta-based hip-hop mogul Jermaine Dupri is passionate about technology. He checks his BlackBerry and iPhone incessantly, pops in his Bose earbuds every chance he gets and is addicted to the popular video gameNBA 2K12. But Dupri — the Grammy-award songwriter, rapper and producer known for collaborating with artists from Jay-Z to Mariah Carey and for previously dating Janet Jackson for more than eight years — calls social media his biggest tech love. Although he has nearly 400,000 followers on Twitter, he sought a deeper need to connect with fans and launched his own social network last year called Global 14. The platform, which now consists of more than 30,000 members, gives people with common interests — from art and fashion to hip-hop and R&B — a place to discuss projects and passions in over 1,100 groups. Jermaine Dupri Wants to Be the Next Big Social Media Mogul
  11. 11. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 11 “I believe that iCrossing and I are creating a model for co- branding because of our focus on creating content together“ – Jermaine Dupri iCrossing and Jermaine Dupri: co-branding through co-creation
  12. 12. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 12 We are family
  13. 13. THANK YOU @mr_dupri @davidjdeal
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