Love her. Hate her. And learn from her. Miley Cyrus has learned how to engage and hold fan interest in a society that suffers from mass ADD. All that twerking, smirking, tongue wagging, and singing attracts our attention -- and her music keeps us listening. This presentation discusses five reasons why her brand is getting bigger, including her ability to collaborate with others, her mastery of social media, her strength as a visual artist, and the enduring appeal of her pop music. This presentation contains detailed speaker notes.