Let Me Tell You a Visual Story

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In April 2013, I created this presentation to show how I devised a visual storytelling strategy for agency iCrossing. The strategy focused on bringing to life the iCrossing culture through visual stories on platforms such as Instagram and Pinterest. Visual storytelling has helped iCrossing become a more engaging and visible brand.

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  • http://www.akademifantasia.org/europe/a-giant-book-at-lake-constance-in-bregenz/http://www.bregenzerfestspiele.com/en/
  • Show our “At Work” and “At Play” boards from Pinteresthttp://pinterest.com/icrossing/at-play/http://pinterest.com/icrossing/at-work/
  • http://holidayconnections2012.icrossing.com
  • http://instagram.com/p/WP0SVDPLMB/http://pinterest.com/icrossing/global-14/
  • http://instagram.com/p/WP0SVDPLMB/http://pinterest.com/icrossing/global-14/
  • http://www.flickr.com/photos/icrossing/7453555236/in/set-72157629997194234
  • http://pinterest.com/icrossing/icrossing-15/
  • http://pinterest.com/icrossing/icrossing-at-sxsw-2013/
  • http://pinterest.com/icrossing/movember-2012/
  • Montage of images from iCrossing’s Donnie Awards as show on http://instagram.com/icrossingFeb 28 2013 images:Sandy,Jake, Don, U.K. Office, Chicago Office
  • http://www.facebook.com/photo.php?fbid=10151490820318815&set=a.442438878814.244982.80099988814&type=1&theaterimages from white paper….
  • http://thecontentlab.icrossing.com/post/24615611480/whats-your-style-a-conversation-with-jermaine-duprihttp://thecontentlab.icrossing.com/post/40185479442/how-search-engine-optimization-can-improve-your-writinghttp://thecontentlab.icrossing.com/post/32808817766/ban-the-blog
  • http://www.flickr.com/photos/icrossing/sets/72157632243581045/
  • http://instagram.com/alon_goldsmithhttp://instagram.com/craw4dhttp://instagram.com/brandonexploreshttp://instagram.com/rtokar
  • YEShttp://instagram.com/p/WFUk-sj7de/http://instagram.com/p/Ws-rI8FjZA/http://pinterest.com/icrossing/movember-2012/NOhttp://www.smdc.army.mil/smdcphoto_gallery/eagle/Archived/Mar04/Award%20grip%20and%20grin%20P2199021.JPG
  • http://pinterest.com/pin/150096600052377534/
  • Let Me Tell You a Visual Story

    1. 1. Let Me Tell You a Visual Story David Deal Vice President of Marketing, iCrossing @davidjdeal
    2. 2. 2 Visual stories speak the language of our time
    3. 3. WHAT’S OUR STRATEGY?
    4. 4. 4 We live our connectedness brand through visual stories . . .
    5. 5. 5 We showcase our company culture . . .
    6. 6. 6 make it easy for employees to embrace social . . .
    7. 7. 7 support our clients . . . . Jack Nicholson's red bow tie helped our client Skinnygirl® donate $45,000 to Dress for Success as part of a playful #oscars marketing effort.
    8. 8. 8 support our partners . . . Crocodile Hermès Birkin Bag on Global 14
    9. 9. 9 and surprise and delight . . .
    10. 10. HOW DO WE DELIVER OUR STRATEGY?
    11. 11. 11 Pinterest: the visual hub for our brand iCrossing at Play
    12. 12. 12 iCrossing@15 Rachel Klein, iCrossing Chicago: "Pulp Fiction – all the rage when I was 15. Not sure we really understood everything in the movie at the time, we certainly thought we were cool watching it." Antonio Araya, iCrossing Santiago: “This pic reminds me that when I was 15. I never cut my hair, was more skinny, a little bit crazy, and listened a lot of heavy metal. Google me to find out what things changed and what did not." iCrossing President and CEO Don Scales remembers digging "Let It Be" when he was 15 years old.
    13. 13. 13 iCrossing at SXSW 2013 Sixth StreetFood TruckSixth Street
    14. 14. 14 Movember 2012 Antonio Araya, iCrossing Santiago
    15. 15. 15 Instagram: rapid-fire reporting akin to Twitter
    16. 16. 16 Facebook & Google+ give us reach, engagement, visibility
    17. 17. 17 Our thought leadership provides a recurring platform The social genius of “RuPaul’s Drag Race” How to Be a Market Maker
    18. 18. 18 Flickr: not as curated but more democratic Brighton Fashion Week Zeitgeist Show
    19. 19. TIPS
    20. 20. 20 Have a strategy
    21. 21. 21 Have a photo posse
    22. 22. 22 Have standards
    23. 23. 23 Have fun
    24. 24. Pinterest.com/davidjdeal THANK YOU

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