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Twitter: The Two-Edged Sword
Twitter: The Two-Edged Sword
Twitter: The Two-Edged Sword
Twitter: The Two-Edged Sword
Twitter: The Two-Edged Sword
Twitter: The Two-Edged Sword
Twitter: The Two-Edged Sword
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Twitter: The Two-Edged Sword

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"Twitter: The Two-Edged Sword" was delivered 15 June 2009 at the O'Reilly Twitter Boot Camp.

"Twitter: The Two-Edged Sword" was delivered 15 June 2009 at the O'Reilly Twitter Boot Camp.

Published in: Social Media, Technology, Business
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  • 1. Twitter: the twoedged sword @davidjdeal @Razorfish
  • 2. Twitter can help you. And hurt you. Hurt You Help You Employees = amateur journalists Employees = your PR partners Flaming tweets = daily distraction Flaming tweets = opportunity to show responsiveness Influencers = threat to PR gate keepers Influencers = great way to make yourself more valuable A time waster if you lack a strategy for its use Can enhance your marketing & PR if you employ a strategy
  • 3. Some ways Razorfish uses Twitter ‣ ‣ ‣ ‣ ‣ ‣ Events: 2009 Client Summit #rzcs trended #4 Employee & client recognition (e.g., awards) PR for major announcements Distribution for thought leadership Customer response mechanism Recruitment
  • 4. “The Client Summit was the tweetiest conference I had ever been to.”  -- Razorfish Client Amway
  • 5. Razorfunfish On Google first day of conference: No results for Razorfunfish
  • 6. Razorfunfish Twitter Results: 18+ pages of Razorfunfish results on Google -- including blog posts, videos & purchased search ads
  • 7. Thank you ‣ ‣ ‣ ‣ ‣ ‣ David J. Deal 312-696-5056 david.deal@razorfish.com @davidjdeal @Razorfish http://www.superhypeblog.com

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