Twitter: The Two-Edged Sword

Twitter: the two-edged sword
@davidjdeal
@Razorfish

Twitter can help you. And hurt you. Hurt You Help You Employees = amateur journalists Employees = your PR partners Flaming tweets = daily distraction Flaming tweets = opportunity to show responsiveness Influencers = threat to PR gate keepers Influencers = great way to make yourself more valuable A time waster if you lack a strategy for its use Can enhance your marketing & PR if you employ a strategy

Some ways Razorfish uses Twitter
Events: 2009 Client Summit #rzcs trended #4
Employee & client recognition (e.g., awards)
PR for major announcements
Distribution for thought leadership
Customer response mechanism
Recruitment

“ The Client Summit was the tweetiest conference I had ever been to.” -- Razorfish Client Amway

Razorfunfish On Google first day of conference: No results for Razorfunfish

Razorfunfish Twitter Results: 18+ pages of Razorfunfish results on Google -- including blog posts, videos & purchased search ads

Thank you
David J. Deal
312-696-5056
[email_address]
@davidjdeal
@Razorfish
http://www.superhypeblog.com

Twitter: The Two-Edged Sword

by David Deal on Jun 15, 2009

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Twitter: The Two-Edged Sword — Presentation Transcript