I Hate Innovation

No one knows
what it is, really.

Is this
innovation?

Creativity ≠ Innovation

“If you can measure
something, then you have
some control over it.\"
- Rheticus, 1514-1574

Recent Failures

Should we give up?

“This is a nightmare, which will pass away with the
morning. For the resources of nature and men’s devices
are just as fertile and productive as they were.... But
today we have involved ourselves in a colossal
muddle, having blundered in the control of a delicate
machine, the working of which we do not understand.”
- John Maynard Keynes, 1930

Recession Drives Growth
80%
70%
60%
50%
40%
30%
20%
10%
0%
-10%
Delta (Disruptors, Overall)
Sources: Compustat, SEC filings

Crisis Raises The Ceiling

Who Will Be Tomorrow's Winners?
1991 2001
1980-1982

What Makes It Difficult?

We Do, Mostly.

We Aim Too Low

We Measure the
Wrong Things

We Use the Wrong Tools

We Use The
Wrong Processes

We Rely On Advertising
Percentage of homes viewing NBC, CBS, and ABC during primetime

Let’s Stop That

Stop Making Advertising

Start Innovating

Razorfish Experience Wheel

Experience Planning

A Modest Proposal

Start Here

NNOVATE@RAZORFISH.COM

INNOVATE@RAZORFISH.COM
+ 1 Year =
NO MORE PROBLEM

See You Next Year
:)
joe.crump@razorfish.com