Digital Darwinism

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29 comments

Comments 1 - 10 of 29 previous next Post a comment

  • + guest20f5e728 guest20f5e728 10 months ago
    Shallow picture post, art media students would love it. Consumers would see it as the shallow use of a trend name
  • + guest96b9b9 guest96b9b9 2 years ago
    Hi!
    Happy New Year!
  • + magdalena1948 PAVELESCU MAGDALENA 2 years ago
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  • + guest0cb854 guest0cb854 2 years ago
    Has any company lost its brand by not 'doing' community?
  • + kaviar jack white 2 years ago
    wow baby with commercial tattoo nice!
  • + eric_guy77 eric_guy77 2 years ago
    Thanks for the sharing....very informative!
    Dating Site
  • + chonhong chonhong 2 years ago
    great presentation. totally what brands should be doing. care to share a softcopy with me at chonhong@gmail.com please ?
  • + Coolwizz Coolwizz 2 years ago
    Great presentation... Well thought of...
    Would appreciate if you can send me a copy on amrkhadr@gmail.com
  • + xiaosanmei9852 li tina 2 years ago
    Excellent!I liked it!
  • + ericowen ericowen 2 years ago
    would love a copy! 2eric.owen@gmail.com

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Digital Darwinism - Presentation Transcript

  1. DIGITAL DARWINISM
  2. THE EVOLUTION & MUTATION OF BRANDS (and people)
  3. SEE ALL 290,875 ITEMS
  4. (DIS)LOYALTY
  5. SOCIAL RESPONSIBILITY
  6. PERSONALITY
  7. PEOPLE POWER SOCIAL WEB (DIS)LOYALTY SOCIAL RESPONSIBILITY PERSONALITY UBIQUITY
  8. DIGITAL BRAND DNA
  9. AUTHENTIC Does it seem genuine?
  10. ADAPTIVE Does it respond to your involvement?
  11. RELEVANT Is it useful or appealing to youo specifically?
  12. TRANSFORMATIVE Does it raise your expectations of the brand, or the web?
  13. FRESH Does it inspire feeling or emotion?
  14. IMMERSIVE Do you l lose t track k of time?
  15. SOCIAL Is it worth borrowing, sharing or contributing to?
  16. AUTHENTIC ADAPTIVE RELEVANT TRANSFORMATIVE FRESH IMMERSIVE SOCIAL
  17. INTERBRAND TOP 5 vs. TOP 5 DIGITAL INTERBRAND DIGITAL 1 - FAILURE 2 - BELOW AVERAGE 3 - AVERAGE 4 - ABOVE AVERAGE 5 - BEST IN CLASS
  18. INTERBRAND TOP 10 vs. TOP 10 DIGITAL INTERBRAND DIGITAL 1 - FAILURE 2 - BELOW AVERAGE 3 - AVERAGE 4 - ABOVE AVERAGE 5 - BEST IN CLASS
  19. APPLE vs. IBM INTERBRAND DIGITAL 1 - FAILURE 2 - BELOW AVERAGE 3 - AVERAGE 4 - ABOVE AVERAGE 5 - BEST IN CLASS
  20. FIND AN UNMET NEED
  21. INVENT
  22. GO BETA
  23. PAY ATTENTION
  24. EVOLVE (FOREVER)
  25. A PERFECT EXPERIENCE MARKETS ITSELF.
  26. THANK YOU FACEBOOK: Avenue A | Razorfish in Cannes JOE CRUMP | joe.crump@avenuea-razorfish.com joe crump@avenuea razorfish com

+ David DealDavid Deal, 2 years ago

custom

27509 views, 188 favs, 88 embeds more stats

Joe Crump, an Avenue A | Razorfish executive, discu more

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