Your SlideShare is downloading. ×
GGU Promotions
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

GGU Promotions


Published on

Presentation to Berkeley City College Intro to Marketing class

Presentation to Berkeley City College Intro to Marketing class

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide
  • Introduce self Here to speak about Golden Gate University, and how we market to our prospective students. MBA in Marketing, so I actually talking about this stuff Golden Gate University
  • Even though we are a nonprofit University providing graduate and undergraduate education, we still use the marketing mix in attracting prospective students. Product, Place, Promotion, Price Golden Gate University
  • Product Features Golden Gate University
  • Golden Gate University
  • Golden Gate University
  • Golden Gate University
  • Golden Gate University
  • Golden Gate University
  • Golden Gate University
  • Golden Gate University
  • Golden Gate University
  • Golden Gate University
  • Golden Gate University
  • Golden Gate University
  • Transcript

    • 1. Golden Gate University Marketing Study David Javate Assistant Director of Outreach
    • 2. Topics covered
      • About GGU
      • The GGU Student
      • Education as Product
      • Benefits of GGU Education
      • Public vs. Private Comparison
      • Positioning
      • Advertising campaign analysis
    • 3. Golden Gate University Key Facts
      • Founded in 1901
      • Located in Downtown San Francisco
      • Graduate and Undergraduate education in Law, Taxation and Business
      • Graduated approximately 60,000 alumni.
      • Average class size: 14 students
      • Providing online education since 1997.
    • 4.
      • Average age late 20s-mid 30s
      • Has work experience
      • Wants to continue working while in school
      • May want to further current career or change careers.
      • May have been away from school
      The “typical” GGU student Who is our consumer?
    • 5.
      • The entire set of benefits that are offered in an exchange
      Marketing Education as a Product Definition:
    • 6. Benefits of GGU Education
      • Greater attractiveness in the job market
      • Greater applied knowledge
      • Higher Salary
      • Access to classes which work with a working professional’s schedule
      • Access to network of alumni in variety of industries
      • Continued support throughout career
    • 7.
      • Subsidized by taxpayer money
      • Large variety of majors
      • Research focused
      • Larger class size
      • Endowment & Donors
      • Specialized
      • Application focused
      • Smaller class size
      • Personalized services
      Public vs. Private comparison Public Private
    • 8.
      • Advising
      • Classes for the Adult Learner
      • Student Financial Planning
      • Career seminars
      • Career Advising
      • Alumni Networking
      Personalized Services
    • 9.
      • Establishing GGU as a timely authority in professional circles.
        • Faculty experts, Business Times
      • Appealing to the working professional who wants to further their career.
      • Adjunct faculty
      • Responsive & timely programs
      Positioning How does GGU Differentiate itself?
    • 10.
      • 2002-2008
      • Focus groups conducted on current students
      • Flexibility, Balance, Confidence: Quality of Life
      • Advertising included Mountain Bikes, Family, Yoga
      “ Get There” Advertising campaign
    • 11. “ SHINE” Advertising campaign
      • 2009 launch
      • Consumer needs shifted
      • Highlighting moments in life where one really stood out
    • 12.
      • Radio, TV
      • Outdoor: Bus Shelters, Taxis, Buses, Banners
      • Online: Banner advertising, Facebook, Twitter
      • Free Downtown SF Shoe Shines
      • 5 days to Shine: 5 days of fun lectures by GGU faculty on timely topics
      Promotional Channels How was the campaign released?
    • 13.
      • GGU markets to its prospective students by:
        • Establishing itself as an resource for Industry Leaders
        • Differentiating itself as a Business school for working professionals by providing relevant programs and personalized services.
        • Advertising with a message which addresses current concerns through promotional channels that reach our audience.
      In Summary
    • 14. Questions? David Javate 415-265-2933 djavate@