Your SlideShare is downloading. ×
Introduction to \'The Marketing Manifesto\'
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Introduction to \'The Marketing Manifesto\'

1,011
views

Published on

The book all about what challenges and opportunities the Marketer has, and how to face them at last.

The book all about what challenges and opportunities the Marketer has, and how to face them at last.


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,011
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. © Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 2. It is hard being a Marketer ......• Marketers have too much to do .....• Too many options, too much technology, too many tactics .....• It is still an art and not a science• A sport rather than a profession?
  • 3. • We have been ‘creative’© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 4. •We have been ‘creative’ • We have lost the initiative© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 5. •We have been ‘creative’ • We have lost the initiative • We are running to stand still • We are losing the Customer ....© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 6. •We have been ‘creative’ • We have lost the initiative • We are running to stand still • We are losing the Customer .... • So don’t talk to me about more things to do or options to change!© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 7. •We have been ‘creative’ • We have lost the initiative • We are running to stand still • We are losing the Customer .... • So don’t talk to me about more things to do or options to change! • EVIDENCE© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 8. • Longstanding issues with marketing • Listening to the Marketer • Listening to the Manager and the Board • Those issues remain unresolved and unrealised!© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 9. • Longstanding issues with marketing • Listening to the Marketer • Listening to the Manager and the Board • Those issues remain unresolved and unrealised! • Faddish tweaking is no longer a good strategy (it never really was!)© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 10. Marketers are Marketers are ‘Unloved’ Poorly Served Marketing’s Marketing’s Core Opportunities Problems are are unrealised unresolved© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 11. Become the POWERHOUSE Marketers are Marketers are ‘Unloved’ Poorly Served Marketing’s Marketing’s Core Opportunities Problems are are unrealised unresolved© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 12. Become the Take POWERHOUSE CONTROL Marketers are Marketers are ‘Unloved’ Poorly Served Marketing’s Marketing’s Core Opportunities Problems are are unrealised unresolved© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 13. Become the Take POWERHOUSE CONTROL Marketers are Marketers are ‘Unloved’ Poorly Served Marketing’s Marketing’s Core Opportunities Problems are are unrealised unresolved Change and Improve Using EVIDENCE© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 14. Become the Take POWERHOUSE CONTROL Marketers are Marketers are ‘Unloved’ Poorly Served Marketing’s Marketing’s Core Opportunities Problems are are unrealised unresolved Change and Improve Focus only on Using EVIDENCE PRIMARY CHANGE© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 15. Become the Take POWERHOUSE CONTROL Marketers are Marketers are ‘Unloved’ Poorly Served Marketing’s Marketing’s Core Opportunities Problems are are unrealised unresolved Change and Improve Focus only on Using EVIDENCE PRIMARY CHANGE© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 16. • Professionalism • Prowess • Profitability Th e3 Ps© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 17. • Professionalism • Prowess • Profitability ...... for our Th e3 Ps • Board • Finance colleagues • Customers • Ourselves ......© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 18. Not another book, please ...... • “ Your mission, should you choose to accept it ....” • Longstanding IMPROVEMENT rather than longstanding challenges and unresolved opportunity ....© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 19. 15 Manifestos for marked change ...... 1. The Future of Marketing 2. What the Hell is a Marketer? 3. Marketing Futurecast ® 4. Marketing Recruitment & Resourcing 5. Marketers, Finance & Accountants Unite!© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 20. 15 Manifestos for marked change ...... 6. Are we REALLY Customer or Market Centric? 7. Marketing Misanthropy 8. The Problem with Marketing is the Word!? 9. The Marketing & Sales Standards 10. Rehumanisation: Humanity Strikes Back!© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 21. 15 Manifestos for marked change ...... 11. Digital Fortress: Permission-based Marketing 12. Preparing, Predicting and Performing Campaigns 13. Integrating Marketing into an invigorated Corporate Governance 14. Corporate Mergers, Acquisitions and Turnarounds 15. Marketing Leadership: its Time to step up to the mark© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 22.  15 Things to try – along with HOW to do it ... (a day each?)© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 23.  15 Things to try – along with HOW to do it ... (a day each?)  Improve your own AND your organisation’s ability to be  Customer Centric  Focusing only where major profit will ensue  Evidence all your activities© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 24.  15 Things to try – along with HOW to do it ... (a day each?)  Improve your own AND your organisation’s ability to be  Customer Centric  Focusing only where major profit will ensue  Evidence all your activities  Worksheets etc in Book!© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 25. Dr. Chahid Fourali, Founder, the Marketing & Sales Standards Setting Body (UK) Ray Perry, Executive Director of Brand, Profile and Marketing Chartered Institute of Management Accountants (CIMA) • Only GBP 15.50 plus postage • themarketingmanifesto.com© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2009. All rights reserved
  • 26. • www.themarketingmanifesto.com • Twitter: @themmanifesto • www.mymarketinglife.com • davidh@mymarketinglife.com© Copyright David James Hood / Marketing Sans Frontieres Ltd. 2010 All rights reserved
  • 27. © Copyright David James Hood / Marketing Sans Frontieres Ltd. 2009. All rights reserved