The world’s biggest..
HOW SOCIAL MEDIA HAS CHANGED THE WORLD
What is social media?
The world’s biggest things
Social media and brands
What is
social media?
The World’s
    Most
  Trusted
 Dictionary
Social media is content created by people
using highly accessible and scalable
publishing technologies. At its most basic
...
Social Media Expert A self proclaimed
title by carpetbaggers and snakeoil
salesman to mesmerize unsuspecting
people with t...
Civil servant         An employee of the state
who is rarely civil or a servant. Often on sick
leave, ostensibly because o...
75%
of Australian online adults use
  some sort of social media
If Facebook were a country.
     China        1.35 billion
      India       1.25 billion
  United States   300 million
  ...
If Facebook were a country.
      China       1.35 billion
      India       1.25 billion
  United States   300 million
  ...
Google Australia
    Google
   Facebook
   YouTube
    Yahoo!
 Windows Live
     eBay
   Wikipedia
   Ninemsn
   MySpace
Google Australia
    Google
   Facebook
   YouTube
    Yahoo!
 Windows Live
     eBay
   Wikipedia
   Ninemsn
   MySpace
Friendship & connections
Messaging &
micro-blogging
Consumer reviews
Social bookmarking
Video sharing
Music sharing
Photo sharing
FURL
Photo sharing
Video sharing
Social bookmarking




               FURL
Micro-blogging
Micro-blogging
Music sharing
Friends & networking
Consumer reviews
3
numbers
200 million
the number of active users on Facebook
170
the number of countries
   Facebook reaches
2 billion
the number of total minutes spent on
       Facebook each day
3
numbers
2,695,205
the number of English article on Wikipedia
684 million
the number of visitors to Wikipedia last year
75,000
  the number of volunteer
  editors on Wikipedia
3
numbers
70%
the proportion of current Twitter
   users that joined in 2008
3 million
 the number of tweets per day
1,985,906,659
the total number of tweets as of 10am today
3
numbers
13 hours
the amount of content uploaded every minute
412 years
 how long it would take to view all
    the content on YouTube
US$1 million
 the amount YouTube spend on
      bandwidth each day
The worlds’ biggest
      news room
60




                                    45



                                    30    Minutes




                   ...
The worlds’ biggest
     water cooler
50,000,000




                                         37,500,000



                                         25,000,000
...
The worlds’ biggest
         soap box
30%
of Australian online adults
create their own content
Print       Close



Hilton Arc de Triomphe Paris hotel
51-57, rue de Courcelles, Paris, France 75008
Tel: 33-1-5836-6700 ...
hotels.com
  Expedia.com.au
  Hotels.com
  HotelClub.com
  Otel.com
Opens one window for each offer. Please disable pop-up...
1.3 million
1.2 million
1.2 million
1 million
1.4 million
Social media and
  public figures
Social media and
     companies
Got tested for
swine flu on return
because I had a
sore throat.
Test negative.
Just the
normal
lurgie.
@KevinRuddPM
You know, a sore
throat is a sign of
 secondary stage
        syphillis...
http://bit.ly/TREKT
Social Media - Telstra’s 3 Rs of Social Media
Engagement

       Company Policy

Relevant Business Principle: Communicatio...
How long would
it take to watch
all the content
on YouTube?
How long did it
take for CNN to
report on the
Mumbai attack?
What was
 Gretel
thinking?!
What % of
 people create
content online?
How many
friends does
Anna Bligh
have on
MySpace?
Does Kevin
Rudd have
swine flu?
http://tr.im/theworldsbiggest
The world's biggest.. How social media has changed the world
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The world's biggest.. How social media has changed the world

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We have all been impacted by social media, even if we don't realise it.

This workshop covers topics from social networking to citizen journalism and looks at what impact it has had on our lives.

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The world's biggest.. How social media has changed the world

  1. The world’s biggest.. HOW SOCIAL MEDIA HAS CHANGED THE WORLD
  2. What is social media? The world’s biggest things Social media and brands
  3. What is social media?
  4. The World’s Most Trusted Dictionary
  5. Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers.
  6. Social Media Expert A self proclaimed title by carpetbaggers and snakeoil salesman to mesmerize unsuspecting people with their recipes of easy quot;1,2,3quot; success in Social Media.
  7. Civil servant An employee of the state who is rarely civil or a servant. Often on sick leave, ostensibly because of quot;stressquot;, but if actually at work most likely to be having a coffee, emailing friends, and convening pointless meetings where nothing gets decided and actions are not taken.
  8. 75% of Australian online adults use some sort of social media
  9. If Facebook were a country. China 1.35 billion India 1.25 billion United States 300 million Indonesia 230 million Brazil 191 million Pakistan 166 million Bangladesh 162 million Nigeria 155 million Russia 142 million Japan 128 million
  10. If Facebook were a country. China 1.35 billion India 1.25 billion United States 300 million Indonesia 230 million 200 million Brazil 191 million Pakistan 166 million Bangladesh 162 million Nigeria 154 million Russia 142 million Japan 128 million
  11. Google Australia Google Facebook YouTube Yahoo! Windows Live eBay Wikipedia Ninemsn MySpace
  12. Google Australia Google Facebook YouTube Yahoo! Windows Live eBay Wikipedia Ninemsn MySpace
  13. Friendship & connections
  14. Messaging & micro-blogging
  15. Consumer reviews
  16. Social bookmarking
  17. Video sharing
  18. Music sharing
  19. Photo sharing
  20. FURL
  21. Photo sharing
  22. Video sharing
  23. Social bookmarking FURL
  24. Micro-blogging Micro-blogging
  25. Music sharing
  26. Friends & networking
  27. Consumer reviews
  28. 3 numbers
  29. 200 million the number of active users on Facebook
  30. 170 the number of countries Facebook reaches
  31. 2 billion the number of total minutes spent on Facebook each day
  32. 3 numbers
  33. 2,695,205 the number of English article on Wikipedia
  34. 684 million the number of visitors to Wikipedia last year
  35. 75,000 the number of volunteer editors on Wikipedia
  36. 3 numbers
  37. 70% the proportion of current Twitter users that joined in 2008
  38. 3 million the number of tweets per day
  39. 1,985,906,659 the total number of tweets as of 10am today
  40. 3 numbers
  41. 13 hours the amount of content uploaded every minute
  42. 412 years how long it would take to view all the content on YouTube
  43. US$1 million the amount YouTube spend on bandwidth each day
  44. The worlds’ biggest news room
  45. 60 45 30 Minutes 15 0 CNN BBC LOCAL TV FLICKR
  46. The worlds’ biggest water cooler
  47. 50,000,000 37,500,000 25,000,000 12,500,000 OBAMA 0 VICTORY FEY AS SPEECH PALIN BUSH VS SHOE SUSAN BOYLE
  48. The worlds’ biggest soap box
  49. 30% of Australian online adults create their own content
  50. Print Close Hilton Arc de Triomphe Paris hotel 51-57, rue de Courcelles, Paris, France 75008 Tel: 33-1-5836-6700 Fax: 33-1-5836-6777 eMail Us Hilton Arc de Triomphe Paris h 51-57, rue de Courcelles, Paris, France 75008 Tel: 33-1-5836-6700 Fax: 33-1-5836-6777 Our Hotel Take a Tour of Our Hotel eMail Us The Hilton Arc de Triomphe Paris hotel sits among iconic Paris landmarks, 10 minutes' walk from the Champs-Élysées. Indulge in the mosaic-decorated spa or stroll the Our Hotel Andalusian Patio garden. The Executive Lounge offers sweeping Paris views. The Hilton Arc de Triomphe Paris hotel sits among Work out in the fitness room, indulge in the spa, dine alfresco at Le Safran or sip a walk from the Champs-Élysées. Indulge in the mos cocktail in the Art Deco-style Purple Bar. Stroll the Andalusian Patio gardens at theThe Executive Lounge offe Andalusian Patio garden. Hilton Arc de Triomphe Paris hotel or explore Paris attractions, with the Champs-Élysées only 10 Work out in the fitness room, indulge in the spa, di minutes away. cocktail in the Art Deco-style Purple Bar. Stroll the Arc de Triomphe Paris hotel or explore Paris attract Thirty minutes' drive from the main airports, 15 minutes from the Eurostar terminal at minutes away. Gare du Nord, the Hilton Arc de Triomphe Paris hotel has 18 meeting rooms for 10-800, a business centre and Executive Lounge. Thirty minutes' drive from the main airports, 15 mi Gare du Nord, the Hilton Arc de Triomphe Paris hot business centre and Executive Lounge. From Family Guest Room to Executive Room to Presidential Suite, all our hotel rooms are designed in Art Deco style. From Family Guest Room to Executive Room to Pre designed in Art Deco style. Book Your Next Stay at Hilton Arc de Triomphe Paris hotel Book Your Next Stay at Hilton Arc de Triomphe Par Amenities Hilton HHonors Reward Category: 6 Amenities (40,000 points per night)
  51. hotels.com Expedia.com.au Hotels.com HotelClub.com Otel.com Opens one window for each offer. Please disable pop-up blockers. get a great Vacation Rental. then go. Traveler Reviews “ ” Home Europe France Ile-de-France Pa Not really worth paying for Hilton Arc de Triomphe Hilton Arc de Triomph awilson21 4 contributions Dublin Apr 8, 2009 1/2 found this review helpful I was staying here with a friend who had booked half of the stay on Hilton points - if she hadn would stay here paying full price. The location is pretty good in terms of being close to the Champs Elysees etc, the nearest met one and there are not a lot of bistros or bars around and no shops that we could find close by The room was fine, 2 big beds and plenty of storage space - pretty big by Paris standards now but there was a combined bath-shower and the shower pressure was useless and the shower wierdest position - right in the corner of the walls Hotel photos and so awkward to use. The tv channels wer middle eastern (although we did enjoy watching Arabicthis hotel Map telenovelas with the sound off, very am Hotel amenities
  52. 1.3 million
  53. 1.2 million
  54. 1.2 million
  55. 1 million
  56. 1.4 million
  57. Social media and public figures
  58. Social media and companies
  59. Got tested for swine flu on return because I had a sore throat. Test negative. Just the normal lurgie.
  60. @KevinRuddPM You know, a sore throat is a sign of secondary stage syphillis... http://bit.ly/TREKT
  61. Social Media - Telstra’s 3 Rs of Social Media Engagement Company Policy Relevant Business Principle: Communication of Information Purpose Social media offers the opportunity for people to gather in online communities of shared interest and create, share or consume content. Globally the interest and participation in social media is growing at phenomenal rates. This interest also extends to corporations who are recognising that social media offers new opportunities to engage in conversations with customers and other communities with shared interests. Telstra embraces social media as an important tool of corporate and business engagement. Telstra also encourages its employees to use social media in a personal capacity as a way to reach out and share information and views with friends and communities – both old and new. With the rapid growth and application of social media, Telstra recognises the need to have a policy which ensures that employees who use social media either as part of their job, or in a personal capacity, have guidance as to the company’s expectations where the social media engagement is about Telstra, its products and services, its people, its competitors and/or other business related individuals or organisations. Telstra’s 3 Rs of Social Media Engagement are therefore ‘guardrails’ designed to protect the interests of employees and the company. In brief, the 3 Rs ask that when engaging in social media you be clear about who you are representing, you take responsibility for ensuring that any references to Telstra are factually correct and accurate and do not breach confidentiality requirements, and that you show respect for the individuals and communities with which you interact.
  62. How long would it take to watch all the content on YouTube?
  63. How long did it take for CNN to report on the Mumbai attack?
  64. What was Gretel thinking?!
  65. What % of people create content online?
  66. How many friends does Anna Bligh have on MySpace?
  67. Does Kevin Rudd have swine flu?
  68. http://tr.im/theworldsbiggest

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