It's the process, stupid (not the product)

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    It's the process, stupid (not the product) - Presentation Transcript

    1. It's the process, stupid (not the product and not plan driven, mostly) David Jones Central Queensland University http://cq-pan.cqu.edu.au/david-jones/
    2. Beginnings - 1996
    3. Build it and they will come The 1st Product Focus
    4. Most HEIs are still struggling to engage a significant percentage of students and staff in e-learning (Salmon, 2005)
    5. By early 1999 60 full-time staff had used the system
    6. Only 5 made significant use
    7. 1998/99 49% of content requests for 2 courses (1 staff member)
    8. T1, 1998 83% of content was for 1 course
    9. Learing to walk - 2001-2003/4
    10. 32% increase in enrolments 1999-2001
    11. Focus on the process http://flickr.com/photos/the-smiths/195705448/ REJECT TELEOLOGICAL PROCESS
    12. (Introna, 1996) Rules/regulators Master plan Control Decentralised Centralised Management Time Complexity/conflict Problems Local adaptation Problem solving Process Whole Part Scope Participant Explicit designer Designers Means/process Results Design focus Homeostasis Efficiency Intermediate goals Harmony Goal/purpose Ultimate purpose Ateleological Teleological Attributes
    13. (Seely Brown & Hagel, 2005) http://www.mckinseyquarterly.com/article_abstract.aspx?ar=1642 Positive-sum rewards Zero-sum rewards Rapid, incremental innovation Few major re-engineering efforts Focus on innovation Focus on efficiency Open participation Restricted participation People centric Resource centric Loosely coupled Tightly coupled Modular Procedural Decentralised control Centralised control Emergent design Top-down design Demand uncertain Demand anticipated Pull Push
    14. (Kurtz & Snowden) Diagnosis and intervention intertwined with practice Separate diagnosis from intervention Favour enabling emergent meaning at the ground level Privilege expert knowledge, analysis and interpretation Understand a sufficient of present to stimulate evolution Achieve ideal state Naturalistic Idealistic
    15. Diffusion Theory Agile Development
    16. 425 staff employed by Infocom
    17. 353 (83%) used system (2001-2004)
    18. And 445 from outside Infocom
    19. I identify myself as coming from the technophobic extreme of the faculties (I have an Arts background) but even I find the systems the team have set out relatively easy to use
    20. ..the precedent of other IT systems made available in Infocom (…) suggests that it would be extremely user friendly for people with very limited computer competence/confidence.
    21. The key to easy use of OASIS is that it is not a off the shelf product that is sooooo generic that it has lost its way as a course delivery tool.
    22. 2004-2006 - Return to product http://flickr.com/photos/rcstanley/30366555/
    23. Blackboard or Webfuse http://flickr.com/photos/automania/126698126/
    24. http://flickr.com/photos/simonpow/283511998/ Why don't you sell Webfuse?
    25. Portal Web Interface Ancillary services e.g. virtual union & library LMS (Blackboard) LMS (Webfuse) Simulations & other teaching environments Shared education services University wide services Digital repositories Communication networks & distribution infrastructure Monitoring performance & usage Assessment Student profile & history Calendar Timetable Class & Course Management Content management Assignment tracking Plagiarism detection Security authorisations Single sign-on Library management Digital rights management Student administration axapta Course administration Student profiles Student Database Learning content database Staff database Finance database Course profiles Library catalogue Digital library & eReserve
    26. Portal Web Interface Ancillary services e.g. virtual union & library LMS (Blackboard) LMS (Webfuse) Simulations & other teaching environments Shared education services University wide services Digital repositories Monitoring performance & usage Assessment Student profile & history Calendar Timetable Class & Course Management Content management Assignment tracking Plagiarism detection Security authorisations Single sign-on Library management Digital rights management Student administration axapta Course administration Student profiles Student Database Learning content database Staff database Finance database Course profiles Library catalogue Digital library & eReserve Review of grade Gradebook Plagiarism Tracking System ESOS compliance Faculty websites
    27. Blackboard Discussion forum, grade book and assignment submission are…. http://flickr.com/photos/skoop/207145876/
    28. 2007-?? - Dawn of a new day?
    29. http://flickr.com/photos/jcodysimms/246023851/
    30. http://flickr.com/photos/gjcharlet/294126397/ David will bury Blackboard
    31. It's the process, stupid
      • Start with what's available
      • Understand the current needs
      • Tweak the systems
      • Return to step 2
    32. Blackboard
    33. Webfuse
    34. Troubles ahead CMS = e-learning = Product focus It's a teleological world Teleological/ateleological balance
    35. Products "Web 2.0 Course Sites" http://www.web3dexchange.org/
    36. Giving up the illusion that you can predict the future is a very liberating moment. All you can do is give yourself the capacity to respond . . . the creation of that capacity is the purpose of strategy -- Lord John Brown (Group CEO of BP) Don't worry about what anybody else is going to do… The best way to predict the future is to invent it. Alan Kay (1971)

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