It's the process, stupid  (not the product and not plan driven, mostly) David Jones Central Queensland University http://c...
Beginnings - 1996
Build it and they will come The 1st Product Focus
Most HEIs are still struggling to engage a  significant percentage of students and staff in e-learning  (Salmon, 2005)
By early 1999 60 full-time staff had used the system
Only 5 made significant use
1998/99 49% of content requests for 2 courses  (1 staff member)
T1, 1998 83% of content was for 1 course
Learing to walk - 2001-2003/4
32% increase in enrolments 1999-2001
Focus on the process http://flickr.com/photos/the-smiths/195705448/ REJECT TELEOLOGICAL PROCESS
(Introna, 1996) Rules/regulators Master plan Control Decentralised Centralised Management Time Complexity/conflict Problem...
(Seely Brown & Hagel, 2005) http://www.mckinseyquarterly.com/article_abstract.aspx?ar=1642 Positive-sum rewards Zero-sum r...
(Kurtz & Snowden) Diagnosis and intervention intertwined with practice Separate diagnosis from intervention Favour enablin...
Diffusion Theory Agile Development
425 staff employed by Infocom
353 (83%) used system (2001-2004)
And 445 from outside Infocom
I identify myself as coming from the technophobic extreme of the faculties  (I have an Arts background) but even I  find t...
..the precedent of other IT systems made available in Infocom (…) suggests that it would be extremely user  friendly for p...
The key to easy use of OASIS is  that it is not a off the shelf product that is sooooo generic that it has lost its way as...
2004-2006 - Return to product http://flickr.com/photos/rcstanley/30366555/
Blackboard or Webfuse http://flickr.com/photos/automania/126698126/
http://flickr.com/photos/simonpow/283511998/ Why don't you sell Webfuse?
Portal Web Interface Ancillary services e.g. virtual union & library LMS (Blackboard) LMS (Webfuse) Simulations & other te...
Portal Web Interface Ancillary services e.g. virtual union & library LMS (Blackboard) LMS (Webfuse) Simulations & other te...
Blackboard Discussion forum, grade book and assignment submission are…. http://flickr.com/photos/skoop/207145876/
2007-?? - Dawn of a new day?
http://flickr.com/photos/jcodysimms/246023851/
http://flickr.com/photos/gjcharlet/294126397/ David will bury Blackboard
It's the process, stupid <ul><li>Start with what's available </li></ul><ul><li>Understand the current needs </li></ul><ul>...
Blackboard
Webfuse
Troubles ahead CMS = e-learning = Product focus It's a teleological world Teleological/ateleological balance
Products &quot;Web 2.0 Course Sites&quot; http://www.web3dexchange.org/
Giving up the illusion that you can  predict the future is a very liberating  moment.  All you can do is give yourself  th...
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It's the process, stupid (not the product)

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Short presentation arguing that in order to generate real change around e-learning within an organisation the focus must be on the process and not the product.

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It's the process, stupid (not the product)

  1. It's the process, stupid (not the product and not plan driven, mostly) David Jones Central Queensland University http://cq-pan.cqu.edu.au/david-jones/
  2. Beginnings - 1996
  3. Build it and they will come The 1st Product Focus
  4. Most HEIs are still struggling to engage a significant percentage of students and staff in e-learning (Salmon, 2005)
  5. By early 1999 60 full-time staff had used the system
  6. Only 5 made significant use
  7. 1998/99 49% of content requests for 2 courses (1 staff member)
  8. T1, 1998 83% of content was for 1 course
  9. Learing to walk - 2001-2003/4
  10. 32% increase in enrolments 1999-2001
  11. Focus on the process http://flickr.com/photos/the-smiths/195705448/ REJECT TELEOLOGICAL PROCESS
  12. (Introna, 1996) Rules/regulators Master plan Control Decentralised Centralised Management Time Complexity/conflict Problems Local adaptation Problem solving Process Whole Part Scope Participant Explicit designer Designers Means/process Results Design focus Homeostasis Efficiency Intermediate goals Harmony Goal/purpose Ultimate purpose Ateleological Teleological Attributes
  13. (Seely Brown & Hagel, 2005) http://www.mckinseyquarterly.com/article_abstract.aspx?ar=1642 Positive-sum rewards Zero-sum rewards Rapid, incremental innovation Few major re-engineering efforts Focus on innovation Focus on efficiency Open participation Restricted participation People centric Resource centric Loosely coupled Tightly coupled Modular Procedural Decentralised control Centralised control Emergent design Top-down design Demand uncertain Demand anticipated Pull Push
  14. (Kurtz & Snowden) Diagnosis and intervention intertwined with practice Separate diagnosis from intervention Favour enabling emergent meaning at the ground level Privilege expert knowledge, analysis and interpretation Understand a sufficient of present to stimulate evolution Achieve ideal state Naturalistic Idealistic
  15. Diffusion Theory Agile Development
  16. 425 staff employed by Infocom
  17. 353 (83%) used system (2001-2004)
  18. And 445 from outside Infocom
  19. I identify myself as coming from the technophobic extreme of the faculties (I have an Arts background) but even I find the systems the team have set out relatively easy to use
  20. ..the precedent of other IT systems made available in Infocom (…) suggests that it would be extremely user friendly for people with very limited computer competence/confidence.
  21. The key to easy use of OASIS is that it is not a off the shelf product that is sooooo generic that it has lost its way as a course delivery tool.
  22. 2004-2006 - Return to product http://flickr.com/photos/rcstanley/30366555/
  23. Blackboard or Webfuse http://flickr.com/photos/automania/126698126/
  24. http://flickr.com/photos/simonpow/283511998/ Why don't you sell Webfuse?
  25. Portal Web Interface Ancillary services e.g. virtual union & library LMS (Blackboard) LMS (Webfuse) Simulations & other teaching environments Shared education services University wide services Digital repositories Communication networks & distribution infrastructure Monitoring performance & usage Assessment Student profile & history Calendar Timetable Class & Course Management Content management Assignment tracking Plagiarism detection Security authorisations Single sign-on Library management Digital rights management Student administration axapta Course administration Student profiles Student Database Learning content database Staff database Finance database Course profiles Library catalogue Digital library & eReserve
  26. Portal Web Interface Ancillary services e.g. virtual union & library LMS (Blackboard) LMS (Webfuse) Simulations & other teaching environments Shared education services University wide services Digital repositories Monitoring performance & usage Assessment Student profile & history Calendar Timetable Class & Course Management Content management Assignment tracking Plagiarism detection Security authorisations Single sign-on Library management Digital rights management Student administration axapta Course administration Student profiles Student Database Learning content database Staff database Finance database Course profiles Library catalogue Digital library & eReserve Review of grade Gradebook Plagiarism Tracking System ESOS compliance Faculty websites
  27. Blackboard Discussion forum, grade book and assignment submission are…. http://flickr.com/photos/skoop/207145876/
  28. 2007-?? - Dawn of a new day?
  29. http://flickr.com/photos/jcodysimms/246023851/
  30. http://flickr.com/photos/gjcharlet/294126397/ David will bury Blackboard
  31. It's the process, stupid <ul><li>Start with what's available </li></ul><ul><li>Understand the current needs </li></ul><ul><li>Tweak the systems </li></ul><ul><li>Return to step 2 </li></ul>
  32. Blackboard
  33. Webfuse
  34. Troubles ahead CMS = e-learning = Product focus It's a teleological world Teleological/ateleological balance
  35. Products &quot;Web 2.0 Course Sites&quot; http://www.web3dexchange.org/
  36. Giving up the illusion that you can predict the future is a very liberating moment. All you can do is give yourself the capacity to respond . . . the creation of that capacity is the purpose of strategy -- Lord John Brown (Group CEO of BP) Don't worry about what anybody else is going to do… The best way to predict the future is to invent it. Alan Kay (1971)

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