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David Rosen

Pro Account
    • New York,NY, United States
  • Work Director, Corporate Practice at Burson-Marsteller

  • Industry Advertising / Marketing / PR

  • Website

    http://b2bformula.com

  • Phone 212-614-5272

  • Recent conference talks
  • About Fusing social media, SEO and traditional media relations into integrated PR programs, David helps global companies grow revenues, lead industries and thwart reputational attacks. He’s spent the past decade in the business-to-business world, specializing in B2B technology, institutional financial services and professional services. Following the rise of social media and explosion of communications metrics, he’s become an advocate for applying the scientific method to corporate reputation management. Prior to joining Burson-Marsteller, David served as Chief of B2B Social Media at Makovsky and Company, setting strategy, creating products, training staff and executing social media progra

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  • davidhrosen
    David Rosen uploaded Corporate Social Media by Burson-Marsteller
  • David Rosen
    David Rosen commented on The Science of SEO
    Dan, this is a genuine and awesome public service you’re providing. Not just the great insights, but showing people how proper methodology can be applied to answer important questions. You have my thanks and respect. Some quick questions: 1. Who was surveyed? General public or business people? 3. Slides 14-17: Could your research tell what people found useful via search to make their purchase decision? For example, what if what they’re finding via search are Yelp reviews, Wikipedia pages, or other user-generated content that’s inherently social but came up via Google. 2. Slide 57: A question about linking and ranking...this chart shows that conversation won’t be a driver for link generation, but that’s not to say that Google won’t look at comments as an indicator of value, and so improve rank. Correct? Thank you again!
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