First look: Political AdVault

640 views
584 views

Published on

We're building a news application about all the televised political ads that run in the Columbia-Jefferson City, Mo., local market. Here's the how and why behind the Political AdVault.

Published in: News & Politics, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
640
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

First look: Political AdVault

  1. 1. Building Political AdVaultDavid HerzogMissouri School of Journalism
  2. 2. The Idea
  3. 3. RJI Event
  4. 4. FCC rules outdated
  5. 5. Obstacles to data• Cost• Timeliness
  6. 6. Paying for political ad data
  7. 7. Washington Post“Mad Money”
  8. 8. Wesleyan Media Project
  9. 9. Political file, it’s 2012!
  10. 10. Yes, post this information
  11. 11. AdVault features• Voting: Help pick ad of the week ▫ Mizzou student journalists to report on claims• Views so you can see ad spending by ▫ Committee ▫ Race ▫ Station ▫ Ad ▫ Market
  12. 12. Campaign ads are the news
  13. 13. Citizens United, super PACs
  14. 14. Trickling down into local TV
  15. 15. Get ad buy docs from local TV• KMIZ, KQFX , etc. in Columbia• KOMU in Columbia• KRCG in New Bloomfield ▫ 100-mi round trip drive
  16. 16. Paper to digital• Scan documents at J-School• Upload to DocumentCloud’s AdVault project
  17. 17. Add data to documents
  18. 18. Next steps• Enter ad buy information into database• Design user interface• Hire student to manage• Launch as part of Mizzou J-School’s 2012 elections coverage

×