Social Networking 101
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Social Networking 101

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This presentation was designed for the step BEFORE taking the plunge into social networking. For individuals that grew up after party lines but BT (before Twitter), this puts in context the why of......

This presentation was designed for the step BEFORE taking the plunge into social networking. For individuals that grew up after party lines but BT (before Twitter), this puts in context the why of social media.

For information, presentation tips, or a copy, contact: david@choristepartners.com

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  • 1. 1 SOCIAL NETWORKING 101 copyright 2009, david a. greenway
  • 2. 2 today: why? who? what? how? copyright 2009, david a. greenway
  • 3. 3 “ how can I be effective/efficient when using social networking tools and not duplicate efforts.” “ how do I identify the best tool for a specific task or problem.” “ how can I create a little buzz about myself using these tools.” “ i’ m not afraid of the technology, it’ s just hard to find the time to learn on my own.” “ i don’ t get twitter.” copyright 2009, david a. greenway
  • 4. 4 DID YOU KNOW? copyright 2009, david a. greenway
  • 5. 5 WHY? copyright 2009, david a. greenway
  • 6. 6 “ In the mid- to late-1970’ s the average American entertained friends at home about fourteen to fifteen times per year. By the late 1990’ s that figure had fallen to eight times a year, a decline of 45 percent in barely two decades.” 1 “ Human beings can’ t help it: we need to belong. One of the most powerful of our survival mechanisms is to be a part of a tribe, to contribute to (and take from) a group of like-minded people.” 2 1 Bowling Alone, Robert Putnam, p.98, 2Tribes, Seth Godin, p.3 copyright 2009, david a. greenway
  • 7. 7 “ A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” 1 1 Tribes, Seth Godin copyright 2009, david a. greenway
  • 8. 8 NE D PROOF E ? http://sunlightfoundation.com/ - http://www.local-motors.com/ - http://www.facebook.com copyright 2009, david a. greenway
  • 9. 9 MORE? copyright 2009, david a. greenway
  • 10. 10 Facebook Reaches 200 Million Users APRIL 10, 2009 In a switch, older users, above college age, are now joining fastest. According to the company, Facebook, one of the most popular social networking sites on the planet, added its 200 millionth user on April 8, 2009. copyright 2009, david a. greenway
  • 11. 11 WHO? copyright 2009, david a. greenway
  • 12. 12 Social Networking is ON LY for those who work in competitive industries, experience global pressure to do more with less, face competition during a job search, and will benefit from an enhanced professional reputation. copyright 2009, david a. greenway
  • 13. 13 copyright 2009, david a. greenway
  • 14. 14 WHAT? copyright 2009, david a. greenway
  • 15. 15 Social Blogging Networking Wikis MicroBlogging Video Sharing Forums /Newsgroups Bookmarking Photo Sharing /Alerts/ eeds F copyright 2009, david a. greenway
  • 16. 16 CHANNE NOT STRATE L, GY. copyright 2009, david a. greenway
  • 17. 17 Face-to-Face Speaking & Networking Publishing Professional Marketing Professional and Branding Social Networking Associations Online Resume Presence copyright 2009, david a. greenway
  • 18. 18 copyright 2009, david a. greenway
  • 19. 19 CHANNELS copyright 2009, david a. greenway
  • 20. 20 copyright 2009, david a. greenway
  • 21. 21 copyright 2009, david a. greenway
  • 22. 22 copyright 2009, david a. greenway
  • 23. 23 HOW? copyright 2009, david a. greenway
  • 24. 24 conversation. community. commenting. collaborating. contribution. copyright 2009, david a. greenway
  • 25. 25 personal. authentic. transparent. frictionless. copyright 2009, david a. greenway
  • 26. 26 online reputation management http://en.wikipedia.org/wiki/Reputation_management copyright 2009, david a. greenway
  • 27. 27 listen. plan & organize. engage. measure. copyright 2009, david a. greenway
  • 28. 28 know your raison d’ etre. brand yourself or google will. go where your networks are. start somewhere, anywhere. leverage technology to increase your speed. get native. build your community. be authentic. go above and beyond. create content online. be transparent. social media do’s share value. highlight your expertise. what’ s unique? join the conversation (don’ t lurk). play nice. follow up forever. copyright 2009, david a. greenway
  • 29. 29 RESOURCES copyright 2009, david a. greenway
  • 30. 30 re so urce s : bo o ks t o re ad : blo gge rs t o fo llo w : Tribes, Seth Godin http:/mashable.com/ / Marketing to the Social Web, Larry Weber http:/chrisbrogan / www.wikipedia.org T New R of Marketing and P , David Scott he ules R http:/briansolis.com/ / www.google.com A Whole New Mind, Daniel Pink ht t p :/ / pe rso nalbrandingblo g .co m / www.youtube.com T B he rand C alled Y Peter Montoya ou, http:/www.forrester.com/ / Groundswell/ladder.html We are Smarter T Me, Barry Libert han Me 2.0, Dan Schwabel copyright 2009, david a. greenway
  • 31. 31 copyright 2009, david a. greenway
  • 32. 32 “ if you can’ t get out of it, get into it.” copyright 2009, david a. greenway
  • 33. 33 choristePARTNE is an employment communications and career development firm. F our individual clients RS or we blend career development and coaching with the services of a personal advertising agency. Our goal is to help you become your own ‘ best’ career advisor by guiding you through a proven process to reveal, and craft, your personal brand. We are your partner in the strategy, design, and implementation of your brand. copyright 2009, david a. greenway
  • 34. 34 THANKYOU! david greenway - 781.913.6698 - david@ choristepartners.com copyright 2009, david a. greenway