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SOCIAL NETWORKING 101

        copyright 2009, david a. greenway
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today: why? who? what? how?


        copyright 2009, david a. greenway
3




“ how can I be effective/efficient when using social networking tools and not duplicate efforts.”
                “ ...
4




DID YOU KNOW?

    copyright 2009, david a. greenway
5




WHY?

copyright 2009, david a. greenway
6



    “ In the mid- to late-1970’ s the average American entertained friends at home about fourteen
   to fifteen times...
7




“ A tribe is a group of people connected to one another,
   connected to a leader, and connected to an idea.” 1



 ...
8




                  NE D PROOF
                    E       ?
http://sunlightfoundation.com/ - http://www.local-motors....
9




MORE?

copyright 2009, david a. greenway
10

Facebook Reaches 200 Million
Users
APRIL 10, 2009

In a switch, older users, above college
age, are now joining fastes...
11




WHO?

copyright 2009, david a. greenway
12




 Social Networking is ON LY for those who work in competitive industries, experience global pressure to do
more wit...
13




copyright 2009, david a. greenway
14




WHAT?

copyright 2009, david a. greenway
15
                  Social
                                                      Blogging
                Networking



 ...
16




CHANNE NOT STRATE
      L,         GY.

       copyright 2009, david a. greenway
17

                                Face-to-Face

     Speaking &
                                                        ...
18




copyright 2009, david a. greenway
19




CHANNELS

 copyright 2009, david a. greenway
20




copyright 2009, david a. greenway
21




copyright 2009, david a. greenway
22




copyright 2009, david a. greenway
23




HOW?

copyright 2009, david a. greenway
24




conversation. community. commenting. collaborating. contribution.




                          copyright 2009, dav...
25




personal. authentic. transparent. frictionless.


                 copyright 2009, david a. greenway
26




online reputation management
     http://en.wikipedia.org/wiki/Reputation_management

                    copyright...
27




listen. plan & organize. engage. measure.


                copyright 2009, david a. greenway
28


                                                                                        know your raison d’ etre.
  b...
29




RESOURCES

  copyright 2009, david a. greenway
30




              re so urce s :                               bo o ks t o re ad :                    blo gge rs t o fo...
31




copyright 2009, david a. greenway
32




“ if you can’ t get out of it, get into it.”

                 copyright 2009, david a. greenway
33




choristePARTNE is an employment communications and career development firm. F our individual clients
              ...
34




            THANKYOU!
david greenway - 781.913.6698 - david@ choristepartners.com




                    copyright...
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Social Networking 101

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This presentation was designed for the step BEFORE taking the plunge into social networking. For individuals that grew up after party lines but BT (before Twitter), this puts in context the why of social media.

For information, presentation tips, or a copy, contact: david@choristepartners.com

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Transcript of "Social Networking 101"

  1. 1. 1 SOCIAL NETWORKING 101 copyright 2009, david a. greenway
  2. 2. 2 today: why? who? what? how? copyright 2009, david a. greenway
  3. 3. 3 “ how can I be effective/efficient when using social networking tools and not duplicate efforts.” “ how do I identify the best tool for a specific task or problem.” “ how can I create a little buzz about myself using these tools.” “ i’ m not afraid of the technology, it’ s just hard to find the time to learn on my own.” “ i don’ t get twitter.” copyright 2009, david a. greenway
  4. 4. 4 DID YOU KNOW? copyright 2009, david a. greenway
  5. 5. 5 WHY? copyright 2009, david a. greenway
  6. 6. 6 “ In the mid- to late-1970’ s the average American entertained friends at home about fourteen to fifteen times per year. By the late 1990’ s that figure had fallen to eight times a year, a decline of 45 percent in barely two decades.” 1 “ Human beings can’ t help it: we need to belong. One of the most powerful of our survival mechanisms is to be a part of a tribe, to contribute to (and take from) a group of like-minded people.” 2 1 Bowling Alone, Robert Putnam, p.98, 2Tribes, Seth Godin, p.3 copyright 2009, david a. greenway
  7. 7. 7 “ A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” 1 1 Tribes, Seth Godin copyright 2009, david a. greenway
  8. 8. 8 NE D PROOF E ? http://sunlightfoundation.com/ - http://www.local-motors.com/ - http://www.facebook.com copyright 2009, david a. greenway
  9. 9. 9 MORE? copyright 2009, david a. greenway
  10. 10. 10 Facebook Reaches 200 Million Users APRIL 10, 2009 In a switch, older users, above college age, are now joining fastest. According to the company, Facebook, one of the most popular social networking sites on the planet, added its 200 millionth user on April 8, 2009. copyright 2009, david a. greenway
  11. 11. 11 WHO? copyright 2009, david a. greenway
  12. 12. 12 Social Networking is ON LY for those who work in competitive industries, experience global pressure to do more with less, face competition during a job search, and will benefit from an enhanced professional reputation. copyright 2009, david a. greenway
  13. 13. 13 copyright 2009, david a. greenway
  14. 14. 14 WHAT? copyright 2009, david a. greenway
  15. 15. 15 Social Blogging Networking Wikis MicroBlogging Video Sharing Forums /Newsgroups Bookmarking Photo Sharing /Alerts/ eeds F copyright 2009, david a. greenway
  16. 16. 16 CHANNE NOT STRATE L, GY. copyright 2009, david a. greenway
  17. 17. 17 Face-to-Face Speaking & Networking Publishing Professional Marketing Professional and Branding Social Networking Associations Online Resume Presence copyright 2009, david a. greenway
  18. 18. 18 copyright 2009, david a. greenway
  19. 19. 19 CHANNELS copyright 2009, david a. greenway
  20. 20. 20 copyright 2009, david a. greenway
  21. 21. 21 copyright 2009, david a. greenway
  22. 22. 22 copyright 2009, david a. greenway
  23. 23. 23 HOW? copyright 2009, david a. greenway
  24. 24. 24 conversation. community. commenting. collaborating. contribution. copyright 2009, david a. greenway
  25. 25. 25 personal. authentic. transparent. frictionless. copyright 2009, david a. greenway
  26. 26. 26 online reputation management http://en.wikipedia.org/wiki/Reputation_management copyright 2009, david a. greenway
  27. 27. 27 listen. plan & organize. engage. measure. copyright 2009, david a. greenway
  28. 28. 28 know your raison d’ etre. brand yourself or google will. go where your networks are. start somewhere, anywhere. leverage technology to increase your speed. get native. build your community. be authentic. go above and beyond. create content online. be transparent. social media do’s share value. highlight your expertise. what’ s unique? join the conversation (don’ t lurk). play nice. follow up forever. copyright 2009, david a. greenway
  29. 29. 29 RESOURCES copyright 2009, david a. greenway
  30. 30. 30 re so urce s : bo o ks t o re ad : blo gge rs t o fo llo w : Tribes, Seth Godin http:/mashable.com/ / Marketing to the Social Web, Larry Weber http:/chrisbrogan / www.wikipedia.org T New R of Marketing and P , David Scott he ules R http:/briansolis.com/ / www.google.com A Whole New Mind, Daniel Pink ht t p :/ / pe rso nalbrandingblo g .co m / www.youtube.com T B he rand C alled Y Peter Montoya ou, http:/www.forrester.com/ / Groundswell/ladder.html We are Smarter T Me, Barry Libert han Me 2.0, Dan Schwabel copyright 2009, david a. greenway
  31. 31. 31 copyright 2009, david a. greenway
  32. 32. 32 “ if you can’ t get out of it, get into it.” copyright 2009, david a. greenway
  33. 33. 33 choristePARTNE is an employment communications and career development firm. F our individual clients RS or we blend career development and coaching with the services of a personal advertising agency. Our goal is to help you become your own ‘ best’ career advisor by guiding you through a proven process to reveal, and craft, your personal brand. We are your partner in the strategy, design, and implementation of your brand. copyright 2009, david a. greenway
  34. 34. 34 THANKYOU! david greenway - 781.913.6698 - david@ choristepartners.com copyright 2009, david a. greenway
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