Eating Well Presentation

THE EATINGWELL MISSION
EatingWell delivers the inspiration and information people need to make healthy eating a way of life.

EATINGWELL: HEALTHY EATING EXPERTS
EatingWell Magazine – 1.8 million readers; distributed nationwide to subscribers and supermarkets, selected health care settings
EatingWell Healthy Cookbooks - 14 total; New in 2011:
Fast & Flavorful Meatless Meals
EatingWell One-Pot Meals
EatingWell.com
3 million visits per month - 1.75-2 million unique visitors per month
18th largest epicurean website in the U.S.
Part of the iVillage Ad Network
3 e-newsletters to 500,000 subscribers
Licensing Partners - Retail, Health Care, Media, Food CPGs

DIGITAL Recipes • Nutrition News & Analysis • Cooking Tips & Techniques • News & Commentary from the World of Food BOOKS PARTNER DISTRIBUTION MAGAZINE CUSTOM PUBLISHING EatingWell Content EATINGWELL PRODUCT LINES

EATINGWELL ON A BUDGET
Popular cookbook in 2010
800 recipes $3.00 or less per serving
Advice on meal planning
Strategic shopping tips
Stocking a healthy pantry
Tasty ideas for leftovers
On A Budget Recipe Collections

JOURNALISM AWARDS: 2004-2011 Total Wins: 16 / Additional Nominations: 20 EatingWell has won 6 James Beard Awards. Time Magazine --calls them the “Oscars of the Food World.” Additional awards: IACP - Bert Greene awards Eddie awards for best consumer epicurean magazine Le Cordon Bleu World Food Media award National Health Information Awards (online) Web Marketing Association - Health education (online)

THE EATINGWELL DIFFERENCE: FOOD
Our recipes and meal solutions:
Expert in-house recipe developers and nutrition staff
Primarily natural, unprocessed products, nutrient-rich ingredients
Seasonal produce and foods
Simple, replicable steps
Budget-friendly - EW analyzes cost per recipe
Online Recipes and Recipe Cards:
Tagged for life styles and disease-management - 175 tags
Can be associated with health centers, supplements, drugs
Cards can be customized for own-brand or vendor ingredients

EATINGWELL NUTRITION GUIDELINES
Recipes Meet Nutritional Guidelines:
the American Heart Association
the American Cancer Society
the American Dietetic Association
the Dietary Guidelines for Americans
Nutrition Parameters:
No more than 500 mg of sodium in a dish
Main courses should be below 400 calories
No more than 30% of the calories should be from fat
Most of the fat should not be saturated
Specific criteria for broad range of health conditions including heart-healthy, low cholesterol, diabetes appropriate, gluten-free

THE EATINGWELL DIFFERENCE: HEALTH
Health Centers - 12 Total including
Lifestyle - Kids, Healthy Balance, Healthy Aging
Disease Management - Weight Loss, Heart, Diabetes, Gluten Free, Blood Pressure, Cholesterol
Recipe Rx for Pharmacies
Vendor-agnostic – can populate any vendor info program
Recipe cards for top drug prescriptions
Recipe cards for top supplements
R.D.-designed Meal Plans : 28-Day, 14-Day, 7-Day

HEALTHY EATING SOLUTIONS For Retail and Heathcare Companies

EATINGWELL for….
Recipe Card programs
Magazines, pickup or
loyalty; minimagazines
Recipe Rx for Pharmacy
Reg.Dietitian activities
Website
E-Newsletters
Mobile
Custom Cookbooks
Integration of EatingWell Recipes/Articles across Instore, R.D., Website, Mobile & Community

CUSTOM PRINT: RECIPE CARD PROGRAM - FRESH DEPARTMENTS
Your Brand Logo, custom message, URL
EatingWell provides all design, production, print
Match online selection or custom select from catalog
Seasonal/Holiday Needs
Can customize ingredient list with your own brands or supporting vendor brand
Horizontal or vertical (shown)
Partner Logo

CUSTOM MAGAZINES
EatingWell provides all design, production, print
Rotation of articles & recipes for seasons, themes, health concern segments
Focus on value shopping
Can feature partners’ R.D. and pharmacy
Camera-ready ads & coupons from supporting vendors
Clients include: DeCA, C&S

ADD-ON DIGITAL VERSION FOR PROMOTION

RECIPE RX – PHARMACIES/CLINICS
Recipes matched with drug prescriptions/refills
Prescriptions or supplements for
Diabetes management
High blood pressure
Osteoporosis, and many others
New Recipe Card Library - cards labeled with condition
Recipe, “Make It a Meal” and associated Shopping List - could be printed out with prescription information via pharmacy technology
Clinic hand-outs

REGISTERED DIETITIANS ACTIVITIES
In-store Activities
Store Tours
In-aisle Events and Cooking Demonstrations
Health Centers, programs with Pharmacy
Community Events
Health Fairs
Health Condition Management Seminars
Community Health Partnerships
Hospitals and Physician groups
Public health organizations

WEBSITE, E-NEWSLETTERS
Healthy Recipes with Photos - Custom selection of 200, 400, 600 recipes, tagged with 175 cooking and nutrition profiles
7-Day Meal Plans - Match Health Centers
Health & Wellness Centers - 14 Centers
Web-Ready 1-Minute Videos
Shopping & Cooking Guides (25 articles each)

WEBSITE: Healthy Recipes
Healthy Recipes with Photos
- Custom selection of 200, 400, 600 recipes.
- Keep as stand-alone healthy database or integrate with your existing recipe database.
- Can be customized with your own brands (additional fee)
10 Disease Specific Tags including:
- Healthy Heart - Diabetes Management
- Weight Loss - Gluten Free
6 Lifestyle Specific Tags
- Healthy Kids - Healthy Aging
- For Two - Healthy Balance
- Pregnancy - Mind Body & Spirit

WEBSITE: Health & Wellness Centers
Each Wellness Center includes:
Diet and Nutrition 101
Condition Eating Guide
Related health articles
Condition Quiz
Condition Specific Recipes/menus
Expert Tips
NEW! R.D. designed Meal Plans
Healthy Heart High Blood Pressure Healthy Kids Eating for Strong Bones Diabetes Pregnancy Mind, Body, Spirit Healthy Immunity (e.g., food allergies) High Cholesterol Healthy Aging Digestive Health (includes lactose intolerance) Gluten-Free (celiac disease) Healthy Weight

WEBSITE: EatingWell 7-Day Meal Plans
Weight Loss, Diabetes, Heart Health, Gluten Free
Each Meal plan:
Vetted to meet condition nutrition parameters
Meets Dietary Guidelines for Americans
Includes 2-3 recipes per day for a complete lunch and dinner and quick ideas for breakfasts and snacks
Includes common USDA food items such as milk and juice to help meet specific parameters and round out meals
Offered at 1200, 1400, 1600, 1800, 2000 caloric intervals

EDITORIAL PLANNING SERVICES
Dedicated EatingWell editorial-production team works with partner member team to deliver timely, engaging content and compelling presentations
Leverage joint editorial calendars and promotions
Regular performance reviews to measure effectiveness

INTEGRATION WITH YOUR VENDORS
Recipes supplied with XML Feed, complete with categorization
Website
E-Newsletter Marketing Program
Widgets and Digital Tools
Mobile Apps
Scales
Ask Us for any need you may have

Thank you…Need more information? David Gray [email_address] 802.460.1091

Eating Well Presentation

by davidgraymatters on Apr 22, 2011

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