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EatingWell Media Group Overview

EatingWell Media Group Overview

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Eating Well Presentation Eating Well Presentation Presentation Transcript

  • THE EATINGWELL MISSION
    • EatingWell delivers the inspiration and information people need to make healthy eating a way of life.
  • EATINGWELL: HEALTHY EATING EXPERTS
    • EatingWell Magazine – 1.8 million readers; distributed nationwide to subscribers and supermarkets, selected health care settings
    • EatingWell Healthy Cookbooks - 14 total; New in 2011:
      • Fast & Flavorful Meatless Meals
      • EatingWell One-Pot Meals
    • EatingWell.com
      • 3 million visits per month - 1.75-2 million unique visitors per month
      • 18th largest epicurean website in the U.S.
      • Part of the iVillage Ad Network
      • 3 e-newsletters to 500,000 subscribers
    • Licensing Partners - Retail, Health Care, Media, Food CPGs
  • DIGITAL Recipes • Nutrition News & Analysis • Cooking Tips & Techniques • News & Commentary from the World of Food BOOKS PARTNER DISTRIBUTION MAGAZINE CUSTOM PUBLISHING EatingWell Content EATINGWELL PRODUCT LINES
  • EATINGWELL ON A BUDGET
    • Popular cookbook in 2010
    • 800 recipes $3.00 or less per serving
    • Advice on meal planning
    • Strategic shopping tips
    • Stocking a healthy pantry
    • Tasty ideas for leftovers
    • On A Budget Recipe Collections
  • JOURNALISM AWARDS: 2004-2011 Total Wins: 16 / Additional Nominations: 20 EatingWell has won 6 James Beard Awards. Time Magazine --calls them the “Oscars of the Food World.” Additional awards: IACP - Bert Greene awards Eddie awards for best consumer epicurean magazine Le Cordon Bleu World Food Media award National Health Information Awards (online) Web Marketing Association - Health education (online)
  • THE EATINGWELL DIFFERENCE: FOOD
    • Our recipes and meal solutions:
      • Expert in-house recipe developers and nutrition staff
      • Primarily natural, unprocessed products, nutrient-rich ingredients
      • Seasonal produce and foods
      • Simple, replicable steps
      • Budget-friendly - EW analyzes cost per recipe
    • Online Recipes and Recipe Cards:
      • Tagged for life styles and disease-management - 175 tags
      • Can be associated with health centers, supplements, drugs
      • Cards can be customized for own-brand or vendor ingredients
  • EATINGWELL NUTRITION GUIDELINES
    • Recipes Meet Nutritional Guidelines:
      • the American Heart Association
      • the American Cancer Society
      • the American Dietetic Association
      • the Dietary Guidelines for Americans
    • Nutrition Parameters:
      • No more than 500 mg of sodium in a dish
      • Main courses should be below 400 calories
      • No more than 30% of the calories should be from fat
      • Most of the fat should not be saturated
      • Specific criteria for broad range of health conditions including heart-healthy, low cholesterol, diabetes appropriate, gluten-free
  • THE EATINGWELL DIFFERENCE: HEALTH
      • Health Centers - 12 Total including
        • Lifestyle - Kids, Healthy Balance, Healthy Aging
        • Disease Management - Weight Loss, Heart, Diabetes, Gluten Free, Blood Pressure, Cholesterol
      • Recipe Rx for Pharmacies
        • Vendor-agnostic – can populate any vendor info program
        • Recipe cards for top drug prescriptions
        • Recipe cards for top supplements
      • R.D.-designed Meal Plans : 28-Day, 14-Day, 7-Day
  • HEALTHY EATING SOLUTIONS For Retail and Heathcare Companies
  • EATINGWELL for….
    • Recipe Card programs
    • Magazines, pickup or
    • loyalty; minimagazines
    • Recipe Rx for Pharmacy
    • Reg.Dietitian activities
    • Website
    • E-Newsletters
    • Mobile
    • Custom Cookbooks
    Integration of EatingWell Recipes/Articles across Instore, R.D., Website, Mobile & Community
  • CUSTOM PRINT: RECIPE CARD PROGRAM - FRESH DEPARTMENTS
    • Your Brand Logo, custom message, URL
    • EatingWell provides all design, production, print
    • Match online selection or custom select from catalog
    • Seasonal/Holiday Needs
    • Can customize ingredient list with your own brands or supporting vendor brand
    • Horizontal or vertical (shown)
    Partner Logo
  • CUSTOM MAGAZINES
    • EatingWell provides all design, production, print
    • Rotation of articles & recipes for seasons, themes, health concern segments
    • Focus on value shopping
    • Can feature partners’ R.D. and pharmacy
    • Camera-ready ads & coupons from supporting vendors
    • Clients include: DeCA, C&S
  • ADD-ON DIGITAL VERSION FOR PROMOTION
  • RECIPE RX – PHARMACIES/CLINICS
    • Recipes matched with drug prescriptions/refills
    • Prescriptions or supplements for
      • Diabetes management
      • High blood pressure
      • Osteoporosis, and many others
    • New Recipe Card Library - cards labeled with condition
    • Recipe, “Make It a Meal” and associated Shopping List - could be printed out with prescription information via pharmacy technology
    • Clinic hand-outs
  • REGISTERED DIETITIANS ACTIVITIES
    • In-store Activities
      • Store Tours
      • In-aisle Events and Cooking Demonstrations
      • Health Centers, programs with Pharmacy
    • Community Events
      • Health Fairs
      • Health Condition Management Seminars
    • Community Health Partnerships
      • Hospitals and Physician groups
      • Public health organizations
  • WEBSITE, E-NEWSLETTERS
    • Healthy Recipes with Photos - Custom selection of 200, 400, 600 recipes, tagged with 175 cooking and nutrition profiles
    • 7-Day Meal Plans - Match Health Centers
    • Health & Wellness Centers - 14 Centers
    • Web-Ready 1-Minute Videos
    • Shopping & Cooking Guides (25 articles each)
  • WEBSITE: Healthy Recipes
    • Healthy Recipes with Photos
    • - Custom selection of 200, 400, 600 recipes.
    • - Keep as stand-alone healthy database or integrate with your existing recipe database.
    • - Can be customized with your own brands (additional fee)
    • 10 Disease Specific Tags including:
    • - Healthy Heart - Diabetes Management
    • - Weight Loss - Gluten Free
    • 6 Lifestyle Specific Tags
    • - Healthy Kids - Healthy Aging
    • - For Two - Healthy Balance
    • - Pregnancy - Mind Body & Spirit
  • WEBSITE: Health & Wellness Centers
    • Each Wellness Center includes:
    • Diet and Nutrition 101
    • Condition Eating Guide
    • Related health articles
    • Condition Quiz
    • Condition Specific Recipes/menus
    • Expert Tips
    • NEW! R.D. designed Meal Plans
    Healthy Heart High Blood Pressure Healthy Kids Eating for Strong Bones Diabetes Pregnancy Mind, Body, Spirit Healthy Immunity (e.g., food allergies) High Cholesterol Healthy Aging Digestive Health (includes lactose intolerance) Gluten-Free (celiac disease) Healthy Weight
  • WEBSITE: EatingWell 7-Day Meal Plans
    • Weight Loss, Diabetes, Heart Health, Gluten Free
    • Each Meal plan:
    • Vetted to meet condition nutrition parameters
    • Meets Dietary Guidelines for Americans
    • Includes 2-3 recipes per day for a complete lunch and dinner and quick ideas for breakfasts and snacks
    • Includes common USDA food items such as milk and juice to help meet specific parameters and round out meals
    • Offered at 1200, 1400, 1600, 1800, 2000 caloric intervals
  • EDITORIAL PLANNING SERVICES
    • Dedicated EatingWell editorial-production team works with partner member team to deliver timely, engaging content and compelling presentations
    • Leverage joint editorial calendars and promotions
    • Regular performance reviews to measure effectiveness
  • INTEGRATION WITH YOUR VENDORS
    • Recipes supplied with XML Feed, complete with categorization
    • Website
    • E-Newsletter Marketing Program
    • Widgets and Digital Tools
    • Mobile Apps
    • Scales
    • Ask Us for any need you may have
  • Thank you…Need more information? David Gray [email_address] 802.460.1091