July 6 Conference Call
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July 6 Conference Call






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July 6 Conference Call July 6 Conference Call Presentation Transcript

  • Preparing a generation of Americans to address the global challenges of the 21st century.
    Global Citizen Year
    Organizing – Fundraising (OFI) Initiative
  • Today’s Agenda:
    • Introduction from Abby Falik, CEO and Founder
    • Introduction from Ananda Day, Founding Fellow
    • OFI Overview
    • The Art of Storytelling
    • Community Mapping
    • Metrics and Data Collection
  • Goals and Objectives
    - Build a community amongst Fellows
    - Mobilize supporters prior to fellowship
    - Understand different mediums for sharing their story (online and offline)
    - Equip Fellows organizing and fundraising tools
    - Onboarding and preparation for Institute
  • Goals and Objectives
    Specific Objectives:
    700new Facebook Fans
    525new blog followers
    400 new newsletter sign ups
    $70,000 raised
  • Framework
    Sharing story – cultivating followers
    Growing list of GCY supporters, potential champions
    Tapping networks for $
    Online fundraising – Facebook causes
    Fellows to host fundraising events
    Review of goals, new supporters, money raised
  • Logistics and Communication
    Calls every other Tuesday at 5:00PM Pacific (except of consecutive calls over first two weeks)
    TokBox and conference call options
    Calls will be recorded and materials made available for those that cannot attend
    Posts to 2010-2011 FacebookPage
    • Assignments and data to be submitted directly to David via email
    • GCY Follower Sheet to be submitted on August 1stand September 1st
    • Draft emails, thank you notes, and letters to the editor
  • Calendar
    July 6th: Introductions, Storytelling, and Community Mapping
    July 13th: Organizing Online and Offline
    • July 27th: Planning a Fundraising Event
    • August 10th: Public Speaking
    • August 24th: Following up with Supporters/Final Outreach
    • September 7th: Evaluation & Pre-Departure Preparation
  • Why OFI?
    Why Organizing-
    • Don’t be selfish! Share your GCY experience
    • Building your audience for blogging, pictures, videos
    • Effective at movement building - The Obama Campaign
    Why Fundraising-
    • GCY is committed to accessibility for all emerging leaders
    • Easiest way to engage a supporter
    • Ensures the supporter will follow you on your journey
  • Storytelling
    The Organizers Story
    • The Story of Self
    • The Story of Us
    • The Story of Now
    You have one, so let them know!
    *Assignment – Using OFI Guide and lessons from Marshall Ganz (Youtube), outline you story and submit them to David by Sunday, July 12th. Don’t forget: Self, Us, Now!
  • Community Mapping
    You have a story, now you need an audience!
    *Assignment:Using OFI Guide, map your communities. Try to think of 20-25 people within your network that would be interested in. Network should include:
    • Friends
    • family members
    • teachers – favorite language instructors
    • coaches
    • counselors
    • religious/community leaders
    • underclassmen and potential GCY Fellows           
    For right now, just map your network – next week is dedicated to developing our correspondence with them.
  • Metrics and Data Gathering
    Don’t fly blind!
    • Campaigns are driven by data, so let’s collect it
    • Periodic assessment – every two weeks you will receive a fundraising report
    * Challenge: Caneach Fellow is to get 10 Facebook friends to “Like” GCY on Facebook by next week??? Let’s see…!
  • Review
    1.) Your Story
    2.) Your map
    3.) Facebook challenge
    By Next Monday!
  • Open Discussion…..