July 6 Conference Call
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July 6 Conference Call

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July 6 Conference Call July 6 Conference Call Presentation Transcript

  • Preparing a generation of Americans to address the global challenges of the 21st century.
    Global Citizen Year
    Organizing – Fundraising (OFI) Initiative
  • Today’s Agenda:
    • Introduction from Abby Falik, CEO and Founder
    • Introduction from Ananda Day, Founding Fellow
    • OFI Overview
    • The Art of Storytelling
    • Community Mapping
    • Metrics and Data Collection
  • Goals and Objectives
    GOOOOOOOOOOOOOOOOALLLS
    - Build a community amongst Fellows
    - Mobilize supporters prior to fellowship
    - Understand different mediums for sharing their story (online and offline)
    - Equip Fellows organizing and fundraising tools
    - Onboarding and preparation for Institute
  • Goals and Objectives
    Specific Objectives:
    Organizing-
    700new Facebook Fans
    525new blog followers
    400 new newsletter sign ups
    Fundraising-
    $70,000 raised
  • Framework
    Sharing story – cultivating followers
    Growing list of GCY supporters, potential champions
    Tapping networks for $
    Online fundraising – Facebook causes
    Fellows to host fundraising events
    Review of goals, new supporters, money raised
    Organizing
    Fundraising
    Evaluation
  • Logistics and Communication
    Logistics:
    Calls every other Tuesday at 5:00PM Pacific (except of consecutive calls over first two weeks)
    TokBox and conference call options
    Calls will be recorded and materials made available for those that cannot attend
    Communication:
    Posts to 2010-2011 FacebookPage
    • Assignments and data to be submitted directly to David via email
    • GCY Follower Sheet to be submitted on August 1stand September 1st
    • Draft emails, thank you notes, and letters to the editor
  • Calendar
    July 6th: Introductions, Storytelling, and Community Mapping
    July 13th: Organizing Online and Offline
    • July 27th: Planning a Fundraising Event
    • August 10th: Public Speaking
    • August 24th: Following up with Supporters/Final Outreach
    • September 7th: Evaluation & Pre-Departure Preparation
  • Why OFI?
    Why Organizing-
    • Don’t be selfish! Share your GCY experience
    • Building your audience for blogging, pictures, videos
    • Effective at movement building - The Obama Campaign
    Why Fundraising-
    • GCY is committed to accessibility for all emerging leaders
    • Easiest way to engage a supporter
    • Ensures the supporter will follow you on your journey
  • Storytelling
    The Organizers Story
    • The Story of Self
    • The Story of Us
    • The Story of Now
     
    You have one, so let them know!
    *Assignment – Using OFI Guide and lessons from Marshall Ganz (Youtube), outline you story and submit them to David by Sunday, July 12th. Don’t forget: Self, Us, Now!
     
  • Community Mapping
    You have a story, now you need an audience!
    *Assignment:Using OFI Guide, map your communities. Try to think of 20-25 people within your network that would be interested in. Network should include:
    • Friends
    • family members
    • teachers – favorite language instructors
    • coaches
    • counselors
    • religious/community leaders
    • underclassmen and potential GCY Fellows           
    For right now, just map your network – next week is dedicated to developing our correspondence with them.
     
  • Metrics and Data Gathering
    Don’t fly blind!
    • Campaigns are driven by data, so let’s collect it
    • Periodic assessment – every two weeks you will receive a fundraising report
    * Challenge: Caneach Fellow is to get 10 Facebook friends to “Like” GCY on Facebook by next week??? Let’s see…!
     
  • Review
    1.) Your Story
    2.) Your map
    3.) Facebook challenge
    By Next Monday!
     
  • Open Discussion…..