Preparing a generation of Americans to address the global challenges of the 21st century. Global Citizen Year Organizing – Fundraising (OFI) Initiative
Introduction from Abby Falik, CEO and Founder
Introduction from Ananda Day, Founding Fellow
The Art of Storytelling
Metrics and Data Collection
Goals and Objectives GOOOOOOOOOOOOOOOOALLLS - Build a community amongst Fellows - Mobilize supporters prior to fellowship - Understand different mediums for sharing their story (online and offline) - Equip Fellows organizing and fundraising tools - Onboarding and preparation for Institute
Goals and Objectives Specific Objectives: Organizing- 700new Facebook Fans 525new blog followers 400 new newsletter sign ups Fundraising- $70,000 raised
Framework Sharing story – cultivating followers Growing list of GCY supporters, potential champions Tapping networks for $ Online fundraising – Facebook causes Fellows to host fundraising events Review of goals, new supporters, money raised Organizing Fundraising Evaluation
Logistics and Communication Logistics: Calls every other Tuesday at 5:00PM Pacific (except of consecutive calls over first two weeks) TokBox and conference call options Calls will be recorded and materials made available for those that cannot attend Communication: Posts to 2010-2011 FacebookPage
Assignments and data to be submitted directly to David via email
GCY Follower Sheet to be submitted on August 1stand September 1st
Draft emails, thank you notes, and letters to the editor
Calendar July 6th: Introductions, Storytelling, and Community Mapping July 13th: Organizing Online and Offline
July 27th: Planning a Fundraising Event
August 10th: Public Speaking
August 24th: Following up with Supporters/Final Outreach
September 7th: Evaluation & Pre-Departure Preparation
Why OFI? Why Organizing-
Don’t be selfish! Share your GCY experience
Building your audience for blogging, pictures, videos
Effective at movement building - The Obama Campaign
GCY is committed to accessibility for all emerging leaders
Easiest way to engage a supporter
Ensures the supporter will follow you on your journey
Storytelling The Organizers Story
The Story of Self
The Story of Us
The Story of Now
You have one, so let them know! *Assignment – Using OFI Guide and lessons from Marshall Ganz (Youtube), outline you story and submit them to David by Sunday, July 12th. Don’t forget: Self, Us, Now!
Community Mapping You have a story, now you need an audience! *Assignment:Using OFI Guide, map your communities. Try to think of 20-25 people within your network that would be interested in. Network should include:
teachers – favorite language instructors
underclassmen and potential GCY Fellows
For right now, just map your network – next week is dedicated to developing our correspondence with them.
Metrics and Data Gathering Don’t fly blind!
Campaigns are driven by data, so let’s collect it
Periodic assessment – every two weeks you will receive a fundraising report
* Challenge: Caneach Fellow is to get 10 Facebook friends to “Like” GCY on Facebook by next week??? Let’s see…!
Review 1.) Your Story 2.) Your map 3.) Facebook challenge By Next Monday!