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P2 Ebooks And Enterprise
 

P2 Ebooks And Enterprise

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What eBook Readers & Tablets Mean for Enterprise Publishing

What eBook Readers & Tablets Mean for Enterprise Publishing

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  • Moderator: David Guenette, Senior Analyst, The Gilbane Group Speaker: Ned May, Director & Lead Analyst, Outsell Inc.
  • * 03/01/11 07/16/96 http://gilbane.com* ## Acquired by Outsell, Inc. in February 2010 Long-time analyst and consulting firm focused on content management technology Practice areas include publishing, social media, search, and XML Consulting has included long-term engagements with major publishers and associations A Blueprint for Book Publishing Transformation: Seven Essential Processes to Re-Invent Publishing (2010) One of three eBook studies planned for this year
  • * 03/01/11 07/16/96 http://gilbane.com* ## Session Overview A Short History of Ebook Readers and Tablets, David R. Guenette, The Gilbane Group The Current Snapshot of Ebook Readers, Smartphones, and Tablets, Ned May, OutSell, Inc. Ebooks, Smartphones, and Tablets in the Enterprise: What Do We Know, and When Will We Know It? Audience: Set Us Straight!
  • A Short History of Ebook Readers and Tablets Ladies and Gentlemen! Be amazed!
  • Yes, the image here is a mock-up from 1972, by Alan Kay, creator of the DynaBook. The only difference in appearance from the iPad, is that the DynaBook has a better keyboard! In iPad’s defense, this mock up was made out of cardboard…
  • You no doubt can’t make this graphic out, but trust me, it is sweet. This is a historiograph of the DynaBook. The left side starts around early 1970s, and the right side is more or less now. In addition to Alan Kay, other notables include Doug Englebart, Seymour Papert, Bill Atkinson, ARPA, MIT, PARC…
  • It took, more or less, 20 years for Alan Kay’s concept to show up as a product, and certainly it isn’t as capable by a long shot as the iPad. The point is, however, that the concept of mobile content rich access devices has been long sought…
  • Here’s an image of a review about DynaBook from InfoWorld, in 1992. Online still meant AOL, CompuServe, Delphi, and the like, not to mention 24 or 56 K modems. The World Wide Web was certainly stirring, but “band-width” came through a 12 cm polycarbonate and aluminum disc.
  • Popular Science, around the same time, got into some coverage of DynaBook—which in some sort of trademark resolution was being called DynaVision—and which adopted the form factor of that era’s notebook computers. The Popular Science article looks at SynaVision, as well as some other novel notebooks that carried huge amounts of content, via CD-ROM. There were plenty of other efforts, including “wearable” computers with “head mounted displays.” One such was meant for tech doc and field repair work for complex machinery.
  • The device is less important—albeit, very shiny—than the availability and usefulness of content accessed through the device. Let’s look at some related issues.
  • Any literary fans of Raymond Carver? I’ve just abused the title of one of the great “American minimalist” author’s best-selling collection of short stories. Will ebooks and iPads have a place in the enterprise? First, we should ask about publishing and the enterprise.
  • Since this is the “Publishing” track at the Gilbane Conference, I chose an image of a trade periodical for the trade book business, Publishers Weekly. There is also “The Seven Habits of Highly Effective People, a book standing in as a business title. Best of all, in terms of provoking thought about publishing and business, is an image of the 2006 Thomas Register, the last year print editions were produced. Thomas Register is now only digital delivery.
  • As veterans of Gilbane conferences know, “Every company’s second business is publishing.” Think technical documentation, sales and marketing content, HR and financial regulatory document requirements… the types and varieties of content produced by enterprises is inconceivable.
  • The most-cited justification for eBooks and tablets in making key content easily available on the go. Makes sense, certainly, but does it make for big markets?
  • iPads work well—and, no doubt, so will many variations of tablet PCs coming out over the next few months and years. I like a real keyboard—I use a real 1992 IBM 101 on my desktop. I use real office—Office—software suites. Connectivity? Multi-tasking? Media Player?
  • iPad as notebook replacement? Only for some use cases, and… only if multi-tasking and keyboards improve And the question will become increasingly moot as tablets and notebooks come to resemble one another in functionality.
  • Is the iPad a Likely Candidate for Pervasive Enterprise Publishing? Not as is, considering… Cost Input limitations Apple “sandbox” constraints Limits on multi-function Other devices will “catch up” and exceed the current iPad’s limitations
  • In many way, the question about what roles ebooks and iPads and tablets, and direct brain implants will play in enterprise publishing and publishing for enterprises is a straw man. Delivery devices will remain in flux, if the last 40 years are any indication. Stick with getting content in flexible formats, and the devices will take care of themselves.
  • Enterprise publishing done right is not an “Either/Or” format choice, but an “All-of-the-Above” flexibility. This is the Gospel according to Gilbane. The fact that there are fervent discussions about the shapes of devices and talk about how easy they are should put any good puritan on the alert!
  • I did try to resist this temptation, but as you see, I’ve succumbed. iPad and the Enterprise? Well yes, Starfleet, if we’re talking about NC-1701. I’m actually very impressed with the iPad—something I can’t so easily admit about Kindle and other dedicated ebook readers. Nevertheless, I don’t see a wide market across any and all types of enterprises for these devices.
  • So, set us straight! What are we overlooking? The whole trick to being an analyst is getting a bunch of other people to do your thinking for you… one simply has to be attentive enough to recognize good thinking when one hears it!
  • http://Publishing. questionpro .com If you are a mid- to high-level publishing professional, please, please take this survey. Yes, yet another analyst trick to get others to do his thinking for him! (Hey, we need the sample size to be statistically significant.)

P2 Ebooks And Enterprise P2 Ebooks And Enterprise Presentation Transcript

  • What eBook Readers & Tablets Mean for Enterprise Publishing Gilbane San Francisco May 19, 2010 Moderator: David Guenette, Senior Analyst, The Gilbane Group Speaker: Ned May, Director & Lead Analyst, Outsell Inc.
  • About The Gilbane Group
    • Acquired by Outsell, Inc. in February 2010
    • Long-time analyst and consulting firm focused on content management technology
    • Practice areas include publishing, social media, search, and XML
    • Consulting has included long-term engagements with major publishers and associations
    • A Blueprint for Book Publishing Transformation: Seven Essential Processes to Re-Invent Publishing (2010)
      • One of three eBook studies planned for this year
  • I. Session Overview
    • A Short History of Ebook Readers and Tablets, David R. Guenette, The Gilbane Group
    • The Current Snapshot of Ebook Readers, Smartphones, and Tablets, Ned May, OutSell, Inc.
    • Ebooks, Smartphones, and Tablets in the Enterprise: What Do We Know, and When Will We Know It?
    • Audience: Set Us Straight!
  • II. A Short History of Ebook Readers and Tablets
  • Nothing New?
    • What has been will be again, what has been done will be done again; there is nothing new under the sun.
    • Ecclesiastes 1:9-14 NIV
  • People Have Been Thinking about Content Accessibility for a Long Time
  • From 1992, CD-ROM Review magazine…
  • From 1992, InfoWorld magazine…
  • From 1992, Popular Science magazine…
  • III. Ebooks, Smartphones, and Tablets in the Enterprise: What Do We Know, and When will We Know It?
    • The Digital Publishing/Enterprise Connection
    • Is There an Enterprise/Ebook and/or Tablet Connection?
  • What We Talk about When We Talk about Digital Publishing and the Enterprise
      • Publishers that address the enterprise markets
      • Publishing requirements within enterprises themselves
  • There are Many Publishers Addressing the Enterprise Markets
    • Trade business book publishers
    • Trade magazine publishers
    • Professional publishers
  • There are Many Publishing Requirements that Enterprises Must Address
    • Technical documentation
    • Marketing materials
    • Financial information
    • Much, much more
  • Do Dedicated E-Readers and Tablets Serve these Publishing Ends Better than Desktop Computers and Notebook Computers?
    • In some circumstances, perhaps including:
      • Professionals in the field
      • Workers on the move
  • Connectivity? Multi-tasking? Media Player?
    • Doesn’t a notebook computer do all this and more?
      • Real keyboard
      • Uses same OS and applications as the enterprise, including more robust productivity suites
      • Wide range of physical forms (mini-notebooks and netbooks, to desktop replacement notebooks)
      • Screen resolution can be as good
      • Similar touchscreen technology is emerging in market
  • Is the iPad Really Going to be a Notebook Replacement?
    • Only for some use cases, and… only if multi-tasking and keyboards improve
    • Tablets and notebooks will come to resemble one another in functionality
  • Is the iPad a Likely Candidate for Pervasive Enterprise Publishing?
    • Not as is, considering…
    • Cost
    • Input limitations
    • Apple “sandbox” constraints
    • Limits on multi-function
    • Other devices will “catch up” and exceed the current iPad’s limitations… including newer iPads
  • Publishers for Enterprises
    • Must focus on their own publishing process…
    • Enterprise-oriented publishers need to develop their XML-First/XML-Early publishing processes, which will enable multiple format output, including as iPad apps, ePub, PDF, etc.
  • Enterprise Publishers
    • Must focus on their own publishing process…
    • Enterprise publishing done right is not an “Either/Or” format choice, but an “All-of-the-Above” flexibility
  • Alternative Enterprise Tablet
    • " PADD " is an acronym for Personal Access Display Device , a hand-held computer interface, used as early as the 22nd century and well into the 24th century.
  • IV. Set Us Straight!
    • David R. Guenette, Senior Analyst
    • The Gilbane Group, a division of Outsell, Inc.
    • david @ gilbane .com
    • Ned May, Director and Lead Analyst
    • Outsell, Inc.
    • nmay @ outsellinc .com
  • And Take the Blueprint Survey!
    • 10-minute survey seeks to gain detailed information about what is really happening among the full spectrum of book publishers related to ebook and digital publishing efforts, and the "pain points" and barriers encountered  
    • http://Publishing. questionpro .com
    •