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Mobile Social Media Marketing: Trends that can't be ignored
 

Mobile Social Media Marketing: Trends that can't be ignored

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Mobile Social Media Marketing: Trends that can't be ignored

Mobile Social Media Marketing: Trends that can't be ignored

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    Mobile Social Media Marketing: Trends that can't be ignored Mobile Social Media Marketing: Trends that can't be ignored Presentation Transcript

    • Mobile & Social Media Marketing
 Trends That Can’t Be Ignored November 18, 2013
    • US Smartphone Ownership
    • Mobile Phone Proximity How often is your cell phone with you or nearby; that is, when is it within arm’s length?
    • Smartphone Activity
    • US use of social media
    • Facebook Mobile-Only MAUs Mobile-Only Monthly Active Users
    • Facebook Mobile is Real • 70% of Facebook’s 1.16 billion MAUs accessed the site at least once a month from their mobile device
 • Facebook expects 
 mobile usage and revenue will eclipse desktop usage and revenue in the coming months
 • 49% of the Facebook's advertising revenues now come from mobile ads
 • $890M in Q3 ‘13 came from Facebook's mobile advertising units
    • Facebook Owns Mobile, But Struggles ! • Facebook has more mobile-only MAU’s than:
 YouTube, Pandora, Yahoo, Twitter, Pinterest, Tumblr, AOL, Snapchat & LinkedIn - combined
 • Yet Facebook still struggles with its mobile App…
    • Facebook Mobile Opportunities ! • Mobile Sponsored Stories - CTRs for mobile Sponsored Stories
 on average are approximately 10 times higher 
 than CTRs for desktop
 • CPCs for mobile Sponsored Stories on average are 45% less expensive than desktop
 • Deep demographics, psychographics,
 behaviors make FB mobile targeting 
 super precise
 • Better ROI tracking than CPC or CPA
 • Creative opportunities abound
    • Twitter ! • Twitter mobile usage is even higher, with more than 75% of monthly active users visiting on mobile devices
 • Recent IPO, acquisition of MoPub, building 
 a real-time bidding system for Twitter ads
 • Twitter's primary ad products: • Promoted Accounts • Promoted Trends • Promoted Tweets
 • 77% of Twitter’s user base was international in Q2 ’13, but only accounted for 25% of revenues
 • 95% of live TV conversation currently happens on Twitter
    • Twitter Promoted Tweets ! • $25,000 campaign for a Lunar New Year promotion
 • Promoted tweets offered dining rewards to Twitter users
 • 1 million people interacted with the tweet in four days time
 • 70% of which were from a mobile device
    • Twitter Real-Time Ads Cards & Amplify ! • Twitter Cards - make it possible for you to attach media experiences to Tweets that link to your content • Add a few lines of HTML 
 to your webpages • Users who Tweet links to your content will have a "card" added to the Tweet that's visible to all of their followers
 • Twitter Amplify - Enables advertisers to embed social video advertising campaigns into real-time conversations during the biggest television broadcasts & live events Twitter Cards
    • Twitter Mobile Opportunities ! • Over 65% of the Twitter's advertising revenue was generated from mobile devices and it expects that proportion to grow
 • Targeting - Continual improvement of targeting capabilities
 • Advertisers outside the US have a substantial opportunity 
 • New advertising formats like a lead 
 generation & application download 
 • MoPub, the mobile-focused advertising 
 exchange that Twitter acquired in 
 September - real-time bidding into the 
 Twitter ads platform
 • Coming: self-serve advertising platform in 
 select international markets
    • Mobile Social Video ! • Video is expected to constitute 1/3 of all Internet traffic by 2015
 • 2012 saw a 300% increase in mobile video consumption, a trend that will continue to grow in 2014
 • Mobile now makes up more than 25% of YouTube's global watch time, that’s more than one billion views a day
    • Vine: Mobile Social Video ! • 40 Million users in August 2013 up from 
 13 million in June 2013
 • Vine grew over 400% between Q1 & Q3 2013
 • 5 tweets per second contain a Vine link
 • The first day of Honda’s #WantNewCar Vine campaign brought the car brand 1,020 new followers (compared to its six-month average of 242 new followers)
    • Instagram: Mobile Social Video ! • As of September 1, 2013 Instagram reached 150 million monthly active users with more than 60% of them residing outside the US
 • Instagram videos get an average of 
 24 interactions per 1,000 followers
 • Since the launch of Instagram video, there has been a 37% increase in Instagram 
 shares on Twitter.
 • Instagram videos are creating 2X engagement than Instagram photos.
    • Mobile Social Video Opportunities ! • Very early, huge potential for: 
 • Engagement
 • Promotions
 • Advertisements

    • Video Social Prank-vertising
    • Mobile Social Photo Top Photo Sharing Sites, May 2013 Source: Business Insider
    • Facebook: Mobile Social Photo • Uploading photos is the most popular activity on Facebook ! • 350 million photo uploads per day mobile & desktop.
 • Photos help: on Facebook they receive: 
 53% more Likes 
 104% more comments
 84% more click-throughs
    • Instagram: Mobile Social Photo • As of September 1, 2013 Instagram reached 
 150 million monthly active users
 • Instagram sees approximately 55 million photos uploaded each day
 • average user spends 257 minutes per month on Instagram
 • Average photo receives an average of 
 37 interactions per 1,000 followers

    • 1st Instagram Ad Nov. 1, 2013 Michael Kors gained 34,000 new followers in 18 hours
    • SnapChat: Mobile Social Photo • 350 million “snaps” served per day, up from 200 million in June 2013
 
 • Snapchat - “Stories” enable users to share with friends a rolling compilation of snaps that disappears after 24 hours.
 
 • November 13th turned down a $3 Billion cash buyout from Facebook
    • Mobile Social Photo Opportunities ! • Very early, huge potential for: 
 • Engagement
 • Promotions
 • Advertisements

    • The Mobile Social Future ! • Uber-everything: Massive increase in mobile-enabled collaborative businesses
 • Smartphones to Smart-devices: homes, cars, wearables
 • Transactions: bill pay, invoicing, cost-sharing

    • Mobile & Social Media Marketing
 Trends That Can’t Be Ignored Thank you David Gerzof Richard President & Founder
 BIGfishMarket.com +1.617.713.3800
 @DavidGerzof