Mobile Social Media Marketing: Trends that can't be ignored

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Mobile Social Media Marketing: Trends that can't be ignored

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Mobile Social Media Marketing: Trends that can't be ignored

  1. 1. Mobile & Social Media Marketing
 Trends That Can’t Be Ignored November 18, 2013
  2. 2. US Smartphone Ownership
  3. 3. Mobile Phone Proximity How often is your cell phone with you or nearby; that is, when is it within arm’s length?
  4. 4. Smartphone Activity
  5. 5. US use of social media
  6. 6. Facebook Mobile-Only MAUs Mobile-Only Monthly Active Users
  7. 7. Facebook Mobile is Real • 70% of Facebook’s 1.16 billion MAUs accessed the site at least once a month from their mobile device
 • Facebook expects 
 mobile usage and revenue will eclipse desktop usage and revenue in the coming months
 • 49% of the Facebook's advertising revenues now come from mobile ads
 • $890M in Q3 ‘13 came from Facebook's mobile advertising units
  8. 8. Facebook Owns Mobile, But Struggles ! • Facebook has more mobile-only MAU’s than:
 YouTube, Pandora, Yahoo, Twitter, Pinterest, Tumblr, AOL, Snapchat & LinkedIn - combined
 • Yet Facebook still struggles with its mobile App…
  9. 9. Facebook Mobile Opportunities ! • Mobile Sponsored Stories - CTRs for mobile Sponsored Stories
 on average are approximately 10 times higher 
 than CTRs for desktop
 • CPCs for mobile Sponsored Stories on average are 45% less expensive than desktop
 • Deep demographics, psychographics,
 behaviors make FB mobile targeting 
 super precise
 • Better ROI tracking than CPC or CPA
 • Creative opportunities abound
  10. 10. Twitter ! • Twitter mobile usage is even higher, with more than 75% of monthly active users visiting on mobile devices
 • Recent IPO, acquisition of MoPub, building 
 a real-time bidding system for Twitter ads
 • Twitter's primary ad products: • Promoted Accounts • Promoted Trends • Promoted Tweets
 • 77% of Twitter’s user base was international in Q2 ’13, but only accounted for 25% of revenues
 • 95% of live TV conversation currently happens on Twitter
  11. 11. Twitter Promoted Tweets ! • $25,000 campaign for a Lunar New Year promotion
 • Promoted tweets offered dining rewards to Twitter users
 • 1 million people interacted with the tweet in four days time
 • 70% of which were from a mobile device
  12. 12. Twitter Real-Time Ads Cards & Amplify ! • Twitter Cards - make it possible for you to attach media experiences to Tweets that link to your content • Add a few lines of HTML 
 to your webpages • Users who Tweet links to your content will have a "card" added to the Tweet that's visible to all of their followers
 • Twitter Amplify - Enables advertisers to embed social video advertising campaigns into real-time conversations during the biggest television broadcasts & live events Twitter Cards
  13. 13. Twitter Mobile Opportunities ! • Over 65% of the Twitter's advertising revenue was generated from mobile devices and it expects that proportion to grow
 • Targeting - Continual improvement of targeting capabilities
 • Advertisers outside the US have a substantial opportunity 
 • New advertising formats like a lead 
 generation & application download 
 • MoPub, the mobile-focused advertising 
 exchange that Twitter acquired in 
 September - real-time bidding into the 
 Twitter ads platform
 • Coming: self-serve advertising platform in 
 select international markets
  14. 14. Mobile Social Video ! • Video is expected to constitute 1/3 of all Internet traffic by 2015
 • 2012 saw a 300% increase in mobile video consumption, a trend that will continue to grow in 2014
 • Mobile now makes up more than 25% of YouTube's global watch time, that’s more than one billion views a day
  15. 15. Vine: Mobile Social Video ! • 40 Million users in August 2013 up from 
 13 million in June 2013
 • Vine grew over 400% between Q1 & Q3 2013
 • 5 tweets per second contain a Vine link
 • The first day of Honda’s #WantNewCar Vine campaign brought the car brand 1,020 new followers (compared to its six-month average of 242 new followers)
  16. 16. Instagram: Mobile Social Video ! • As of September 1, 2013 Instagram reached 150 million monthly active users with more than 60% of them residing outside the US
 • Instagram videos get an average of 
 24 interactions per 1,000 followers
 • Since the launch of Instagram video, there has been a 37% increase in Instagram 
 shares on Twitter.
 • Instagram videos are creating 2X engagement than Instagram photos.
  17. 17. Mobile Social Video Opportunities ! • Very early, huge potential for: 
 • Engagement
 • Promotions
 • Advertisements

  18. 18. Video Social Prank-vertising
  19. 19. Mobile Social Photo Top Photo Sharing Sites, May 2013 Source: Business Insider
  20. 20. Facebook: Mobile Social Photo • Uploading photos is the most popular activity on Facebook ! • 350 million photo uploads per day mobile & desktop.
 • Photos help: on Facebook they receive: 
 53% more Likes 
 104% more comments
 84% more click-throughs
  21. 21. Instagram: Mobile Social Photo • As of September 1, 2013 Instagram reached 
 150 million monthly active users
 • Instagram sees approximately 55 million photos uploaded each day
 • average user spends 257 minutes per month on Instagram
 • Average photo receives an average of 
 37 interactions per 1,000 followers

  22. 22. 1st Instagram Ad Nov. 1, 2013 Michael Kors gained 34,000 new followers in 18 hours
  23. 23. SnapChat: Mobile Social Photo • 350 million “snaps” served per day, up from 200 million in June 2013
 
 • Snapchat - “Stories” enable users to share with friends a rolling compilation of snaps that disappears after 24 hours.
 
 • November 13th turned down a $3 Billion cash buyout from Facebook
  24. 24. Mobile Social Photo Opportunities ! • Very early, huge potential for: 
 • Engagement
 • Promotions
 • Advertisements

  25. 25. The Mobile Social Future ! • Uber-everything: Massive increase in mobile-enabled collaborative businesses
 • Smartphones to Smart-devices: homes, cars, wearables
 • Transactions: bill pay, invoicing, cost-sharing

  26. 26. Mobile & Social Media Marketing
 Trends That Can’t Be Ignored Thank you David Gerzof Richard President & Founder
 BIGfishMarket.com +1.617.713.3800
 @DavidGerzof


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