Hotel social media and marketing presentation

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Hotel social media and marketing presentation

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Hotel social media and marketing presentation

  1. 1. Integrating Social Media Into Your Hotel Marketing Program<br />@DavidGerzof<br />
  2. 2. Nonja, the Only True Social Media Guru<br />
  3. 3. Marketing a Hotel<br />@DavidGerzof<br />Typical Marketing Questions:<br />Who are we marketing to?<br />Who are our decision makers?<br />What Influences their decisions?<br />Where are they?<br />
  4. 4. One Place You Can Find Them: <br />@DavidGerzof<br />650,000,000people are on Facebook<br />In the U.S.<br />In the U.S.<br />Source: Inside Facebook.com<br />
  5. 5. A quick video on why social media<br />
  6. 6. @DavidGerzof<br />More than 250 million people use Facebook Connect every month. -Facebook 153million monthly visitors –Comscore<br />College-aged adults (18-24) made up the fastest growing segment of users on Facebook in 2010. - AllFacebook.com <br />http://www.nytimes.com/2011/03/12/technology/internet/12underage.html<br />
  7. 7. So we get that our customers use social media, now what?<br />@DavidGerzof<br />First – Understand the two core ingredients of all social media platforms: <br />Connecting & Sharing<br />
  8. 8. @DavidGerzof<br />So we get that our customers use social media, now what?<br />Second – Understand what you offer: <br />Connecting Place<br />Lifestyle Experience<br />An Open Transient& Temporary Space<br />
  9. 9. 5 Core Platforms that should be used and integrated into hotel marketing<br />@DavidGerzof<br />Facebook – Connection to friends, sharing of life through updates<br />Blog – Wordpress, Blogger etc. used on hotel’s domain<br />Flickr – Popular photo sharing site<br />YouTube – Popular video sharing platform, 2nd largest search engine after Google<br />Twitter – Fastest Growing Micro-blog – quick updates<br />
  10. 10. Listen first…..<br />@DavidGerzof<br />Set up a listening post<br />www.search.twitter.com, http://www.google.com/realtime<br />Find where people are talking about your hotel in your region<br />Listen to you customers & potential customers<br />
  11. 11. …then act<br /><ul><li>Three “E’s” of Social Media:
  12. 12. Engage
  13. 13. Entertain
  14. 14. Experiment</li></li></ul><li>Great Customer Service Tool<br />People want instant resolutions<br />They know:<br />brands should care about their digital reputations<br />News travels fastest by social media<br />Great Examples<br />@ComcastCares<br />@Zappos_Service<br />@Boloco<br />
  15. 15. Tap into your Customers<br />Your best content will come from your customers:<br />Current Room Guests<br />Current Space Guests<br />Alumni Guests<br />@DavidGerzof<br />
  16. 16. What Do I Need?<br />@DavidGerzof<br />And/Or<br />And<br />
  17. 17. Who Will Tell Your Story?<br />Guests<br />Administration Staff<br />Visitors<br />The question is who? NOT “when?” or “if?”<br />How you prepare and engage will make all the difference<br />Define your voice - meme<br />@DavidGerzof<br />
  18. 18. Can you control where content goes?<br />@DavidGerzof<br />NO!<br />Instead of seeking out content all over the Web, provide select places for content to live.<br />A blog (micro-blog like Twitter or Facebook)<br />Educate Guests and Employees where and how to use social media<br />
  19. 19. @DavidGerzof<br />Benefits<br />Fresh, original content most important element of on site SEO<br />Social media allows you to create relevant content on a daily basis<br />Having a blog, Facebook page, and Twitter allows to placing relevant keywords on your site, adding more searchable pages<br />
  20. 20. Manage Your Social Media<br />If properly managed, social media could be one of your hotel’s top marketing and crisis communication tools<br />Own your accounts<br />Monitor what’s being said – set up listening posts<br />Engage individuals online and offline<br />Enforce your social media policies<br />The Sentinel Effect<br />@DavidGerzof<br />
  21. 21. Measurement<br />Friends & Followers<br />Link clicks –bit.ly<br />Page views<br />Referral traffic<br />Mentions<br />@DavidGerzof<br />
  22. 22. Thank you<br />@DavidGerzof<br />
  23. 23. Idea<br />Monday Night “Tweetup” event<br />“Twitteratti”<br /> Special drinks<br /> Gets new people into the space<br /> Gets people sharing Four Season’s life style brand locally<br />

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