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Cleantech open: Cleaner, Better, Cheaper
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Cleantech open: Cleaner, Better, Cheaper

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How to Sell and How to Tell: your Cleantech startup: Cleaner, Better, Cheaper

How to Sell and How to Tell: your Cleantech startup: Cleaner, Better, Cheaper

Published in: Business, Technology

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  • 1. Finding Your Happy PlaceBringing Cleantech to Market Cleantech Open Northeast 7.25.12 David Gerzof Richard @DavidGerzof www.bigfishmarket.com
  • 2. Finding The Goldilocks’ “Just Right” Product, Service, MarketHow You Sell How You Tell1. Cheaper 1. Cleaner2. Better 2. Better3. Cleaner 3. Cheaper www.bigfishmarket.com
  • 3. Example Case 1 of 3 Adam Lowry and Eric Ryan www.bigfishmarket.com
  • 4. Example Case 2 of 3 www.bigfishmarket.com
  • 5. Example Case 3 of 3 US Natural Gas Price $2-4 Mmbtu China Natural Gas Price $10-14 Mmbtu www.bigfishmarket.com
  • 6. The Simplest Way is Hard EnoughHow You Sell How You Tell1. Cheaper 1. Cleaner2. Better 2. Better3. Cleaner 3. Cheaper www.bigfishmarket.com
  • 7. Thank You Finding Your Happy PlaceBringing Cleantech to Market Cleantech Open Northeast 7.25.12 David Gerzof Richard Dave@BIGfishMarket.com @DavidGerzof www.bigfishmarket.com