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Bentley Marketing Presentation

by David Gallant on Mar 24, 2010

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Marketing Presentation at Bentley

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Marketing Presentation at Bentley

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@davidgallant on the boardStart timerInterrupt me
Im a huge geekLast speaking gig was a panel with old guys about job hunting. And they didn’t get itI am going to talk about myself, marketing tactics, social media, buzz, and job hunting
Working on side projects. 3 majors.Djdaviddgallant.comLived in a dorm for 4 and a half years. Did lots of nerdy stuff at nightTesting hubspotJust starting with twitter
Minor in web development. Was brand now. I wanted to take classes on something that I enjoyedWent above and beyond in web design classApplied content creation skills with the technical class
DJ 2 nights per week. Had a fun job while I was younger to pay the bills. Was in a bar when I was 19Built up the computer help desk created a wiki and documentation workflows to help out the students Customer support skills plus working in an office environment
Student Technology BlogWeekly posts ‘apple a week’Converted from blogspot to wordpressHad to sit through approval meetings. Never work for a big company where someone has to approve everything; nothing gets done
Found my job through twitter. December 18th from pc4media agency looking for an SEO expert.. January 4th I was working. Had to do the heifer.org spam campaign. Got two web development leads.Lots of tinkeringWorking at night to build the brand and learn wordpress/htmlUltimately got a job at hubspotServices vs products- I prefer productsGotinvovled with Twitter in November. December I tested HubSpot and got to know Pete Caputa. I then caught a retweet that Pete or @pc4media posted about an agency looking for an SEO expert.
Ended up as a digital producer at a marketing agencyCreated blog content, did qa testing for websites.Also kept team updated on web 2.0 topics as we transitioned into social tacticsCreated video content, taught team about new ways to share media, as well as seo optimization
DjmixtapesPictures of what I am doing around townLinks to different marketing articles. Helps with inbound linking to my peersThis keeps me on Google
Hubspot support. Solving problems with our software.We work with a concept of inbound marketing
We need college gradsWe will look at things like facebook, linkedin,google search.We will find your mutual friends to ask about you. Social networks make this very simple
Personal branding for your websiteWorking on a campaign for a product for a companyStand out of the crowd with social media
Organic searchFree!!!Google is how I initially got into all of this.I wanted to show up on google search for my DJ website. It took 4 weeks to outrank the other david gallantUsed social bookmarking sites to quickly gain inbound links.
Look at different pieces of the pageOrganic SearchPaid SearchImagesCompetitors
Google profile is freeEarns you a spot on the first pageConnects with other Google Profiles
OrganicReferralDirecctSocial MediaCampaignsGreen bar was people looking for me, or my contentYellow bar was people looking for content that I wrote about, or other people wrote aboutSocial media, was me promoting myself
Website to drive all of my trafficLifestream to grab all of my social networks incase people are looking for itWhy link to mashable when I can write about it and drive traffic to my own siteSet up free google analytics
Facebook.Largest network with profile, status updates, refer a friend, corporate fan pages.Twitter. Shows your feed and your friends. Key is software to connect with it.LinkedIn. Status. Only used when someone needs something. Makes money with premium services
Facebook and twitter are constantly changingLinkedin stays the sameIt is great to have a history that is tied in with your resume. This can be forwarded around the internet quickly to pass of job credentialsLinkedin is credible enough that people will look here for your career information. Recruiters also search here for keywords
Find locals to share content withConnect with local thought leaders and industry leaders at potential employersViral video will spread quicklyBe creative with the resume
Create a viral video resume that can be used as an introduction. You will want this to be used as your first connection to a potential employerI hid for a week when I was unemployed. Only talking to close friends. I was scared
Create standard pictures that you will use to become noticedA logo is great for the website and other content that you distributeInstead of dave gallant, I am djdavid gallant since I have a bland name
Cc chapman. Well known for his rock music podcast and photography yet he is a great marketerI leverage my blog for my djmixtapes, and online marketing.Very few people can be well known to marketers just for marketing.
Book and shirtMass dot ev
Asked me to meet with mbta gm today. Impacts a significant amount of the population. Came in by a twitter DMCrowdsource how they can solve the problem.Write on the board
How do we manage different social media alerts for outagesHow do we get feedback from customersHow do we syndicate alertsWho should be doing this? Automated? Human? Remove a human phone operator?
Question from my first interview
Follow your favorite new sources here
Online buzzPeople talking about trend topics.This week everyone online is taking about the march madness basketball. Last Saturday, I knew that Kansas ruined everyones brackets without even putting on ESPN.
Capture buzz from ipad. Everyone was talking about it. We tried to capture some of the comments. Created a campaign that morning.
Be transparent about your online presence. Be truthful, as it will come back to haunt you. You can get caught in your own lie. One example is people tweeting for celebrities. Kanye was caught
Google is constantly crawling anything under its umbrella.Twitter indexes items, even after they are removed. Twitter relies on search, and content may live forever
Google alertsEmail or rssWatching username, brand name, or other nice terms.
Creating contentDon’t post anything illegalMade a mistake removing half of my list from Facebook
Calling out sickTalking about your boss
Talk about how I was cautious with the approach. I didn’t want to come off as annoying, or make myself look bad since I did not have a job.Lots of college grads become very needy when they are looking for a job and relocate.
Nag your friendsAsk your parentsfriendsPressure Its not nightclub promoting
Create great content. Let your resume spread virallyAvoid making enemies by hassling people for a job openingCreate great content about your job search. Keep a list of new experiences on a blog
Great to talk about in an interviewSee new productsYou can now ask great questionsMaybe after seeing the page you do not like the company; I have made referral’s about bad places
Why connect with me, when you can find joesharron. You wont find his phone number or email listed. He wont talk to recruiters. But he will talk to you here
Next. So what can you do
Creat a blogBe sure to be on your own domain www.david.comCreating content now will help with the future. SEO optimizationConnect with local people
200 in blue don’t blog360 in red do blog
Autopublish your contentDon’t worry about marketing yourselfThese tools are free and available.Your content may go viral, so share itBe your own marketing machine
Be transparentBe you
Go to marketing events. All here in Boston with people looking to hireYou can meet exec level people face to faceLast january, I met the founder of monster.comI volunteered to be a photographer.
Book and t shirt.ipad
January 27th
Social media terms.Link to their site
We took a picture of brianhalligan and time-tweeted it out
Roi?What else would you measure? Measure Realtime/After?Would you have gone bigger? Smaller?

Bentley Marketing Presentation — Presentation Transcript

Social Media + Buzz + Job Hunting Tactics
David Gallant
HubSpot Customer Support
@davidgallant
Branding and Awareness
Warning
2
David Gallant-Before
UNH December 2008
Geographic Information Systems/Computer Information Technology
3
Useful Skills
HTML/CSS. Front End Design
PHP Programming. Back End
Databasing
4
College Jobs
Disc Jockey
Computer Help Desk
Pipeline
5
Pipeline
6
How I Found My Job
7
David Gallant-After
Digital Producer
Social Media, Content Management, IT, SEO, New Marketing Concepts
www.DJDavidGallant.com
8
Personal Website
9
- DJ Mixtapes
- Pictures
- Marketing Content
- Video Reviews
HubSpot
HubSpot Support-Technical support + Inbound Marketing
10
What’s HubSpot?
- Marketing software for SMBs
- Based in Cambridge (USA)
Careers
12
Question
Who wants to GET FOUND?
13
Google
14
Google Search for “David Gallant”
15
Google Profile
Freebie on the first page
16
Inbound Traffic
17
Create a Home Base
18
Profiles
19
Static Vs Dynamic
20
Command Your Content
Create a network of people to share your content
21
Video Resume
22
Personal Media
Create Digital Imagery
Create a Logo
Create a Niche
23
Inbound Branding
Create online content.
Be known for something other than marketing
Create various networks with similar information.
24
Question:
25
Mass Dot Dev
26
What to Manage
27
- Social Media Alerts
- Feedback From Customers
- Announcements
News Sources
28
News Reader
29
Buzz
Online chatter
30
iPad Campaign
7,000 Retweets in one day.
31
Build Transparency
32
Everything Is Indexed
33
Monitor Your Buzz(For Free)
34
Focus
35
Your Boss is Probably on Facebook Too!
Tip #1: Don’t call out sick and then go to a party.
Tip #2: Don’t call your boss a name on facebook.
HELP!!! Outbound or Inbound?
37
Outbound-Ask Your Friends
38
Inbound-Tell Everyone
39
Find Cool Companies & Connect
40
Connect w/ Recruiters AND Others
41
Time For Questions
42
Marketing Take-Away
43
Blogging Increases Twitter Reach >75%
44
Integrate Your Blog, Twitter, Facebook, Linkedin Accounts
45
Auto-Publish Your Blog to Twitter
Auto-Publish Your Twitter Updates to:
Facebook Wall Updates
Linkedin Status Updates
Be Transparent
46
Find A Group
Mass Innovation
MITX
WebInno
47
Question:
48
What Would You Do?
49
What Did They Do?
50
What Did We Do?
51
Fact
52
Fact
53
7000 Retweets
1500 Followers
What Would You Do?
54
@davidgallantdgallant@hubspot.com

Bentley Marketing Presentation

by David Gallant on Mar 24, 2010

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Bentley Marketing Presentation — Presentation Transcript