The Marketers Desktop: Tools and Technologies

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In this presentation I share a wide array of tools and technologies that I use every day to help run my business as the owner of a digital marketing and online communications company.

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  • Before we dive in, any questions… ask away. Any thoughts please share. Also – a brief disclaimer that I use these services, but there might be better alternatives… I’m going to go pretty rapid fire…
  • Very streamlined. Very cloud oriented. Very quick – nearly no latency. I made the switch from being a Blackberry user a few years back. Plays very well with a ton of other cloud based applications. Downside is, it is cloud based and there is an element of intrusion. There is risk there. Maybe now that MS is back in the mobile space in a more substantial way Outlook could be back as my choice.
  • Owned by LinkedIn – I was nervous that service would tank, but so far so good.
  • my AU# | Phone | Screenshare | Landline – hard to beat….
  • The Marketers Desktop: Tools and Technologies

    1. 1. The Marketers Desktop: Tools and Technologies Originally Presented by David Gadarian at the Natick Microsoft Store for the MetroWest Marketing Group MeetUp Gadarian Digital | www.gadarian.com 1
    2. 2. A few quick notes…. First – thanks for stopping by! Second – while the presentation covers a ton of ground this is not the end all, be all. Third – if you’d like, feel free to Tweet me @davidgadarian with some of your own “faves” and perhaps there will be a 2.0 for this presentation. Gadarian Digital | www.gadarian.com 2
    3. 3. And here we go…. The Marketers Desktop: Tools and Technology Gadarian Digital | www.gadarian.com 3
    4. 4. The In Box Google Apps for Business http://www.google.com/intx/en/enterprise/apps/business/ Gadarian Digital | www.gadarian.com 4
    5. 5. The In Box Rapporitve – a good service for Outlook was Xobni (inbox backwards…) http://rapportive.com/ Gadarian Digital | www.gadarian.com 5
    6. 6. The In Box Gadarian Digital | www.gadarian.com 6
    7. 7. The In Box • Boomerang “Let’s You Conquer Your InBox” http://www.boomeranggmail.com/ Gadarian Digital | www.gadarian.com 7
    8. 8. Phone Solutions • Skype… http://www.skype.com/en/ Gadarian Digital | www.gadarian.com 8
    9. 9. Phone Solutions • Phone strategies – Scripts – Messaging – Headset / Sound Quality – Professionalism Gadarian Digital | www.gadarian.com 9
    10. 10. Phone Solutions • Google Voice Mail – nothing quite as good as getting emails with transcription… https://www.google.com/voice/ 10
    11. 11. The Desk • Standing Desk (not for everyone…) http://www.gadarian.com/mystanding-desk/ 11
    12. 12. The Desk • External Monitor 12
    13. 13. The Desk • Wireless Keyboard and Mouse Gadarian Digital | www.gadarian.com 13
    14. 14. The Desk • A solid headset – I use a USB headset which works great. •Read the reviews. •I have heard of people having issues with wireless headsets… •Make sure there is a mute button Gadarian Digital | www.gadarian.com 14
    15. 15. Colors, Fonts and Grabbers • Instant Eyedropper • http://instant-eyedropper.com/ Gadarian Digital | www.gadarian.com 15
    16. 16. Colors, Fonts and Grabbers • Wonder Web Ware • http://wonderwebware.com/ • No clue why I have this for free, but I do… Gadarian Digital | www.gadarian.com 16
    17. 17. Colors, Fonts and Grabbers • Pendule Chrome Extension https://chrome.google.com/webstore/detail/pendule/gbkffbkamcejh kcaocmkdeiiccpmjfdi?hl=en Gadarian Digital | www.gadarian.com 17
    18. 18. Colors, Fonts and Grabbers • SnagIt (also have Jing for free, and Camtasia for higher end videos screen grabs) http://www.techsmith.com/snagit.html Gadarian Digital | www.gadarian.com 18
    19. 19. Colors, Fonts and Grabbers • Chrome Inspect Elements 19
    20. 20. Colors, Fonts and Grabbers Element Inspectors – • Firefox Version (for sure) • Internet Explorer Version (not sure?) Gadarian Digital | www.gadarian.com 20
    21. 21. Colors, Fonts and Grabbers • Another way to play is to “view source” to see what sites are using, how they are built etc. • Right click and then view source. Gadarian Digital | www.gadarian.com 21
    22. 22. Colors, Fonts and Grabbers • Photo Shop by Adobe • The Gimp Open Source • Both do much of the same things. Get really good at using one of them… Gadarian Digital | www.gadarian.com 22
    23. 23. HootSuite • Social Sprout Social. There are enterprise versions such as Involver, Buddy Media and Wildfire… but they seem to get purchased… https://hootsuite.com/ Gadarian Digital | www.gadarian.com 23
    24. 24. Social • Shortstack (Facebook App Building Platform http://www.shortstack.com/ Gadarian Digital | www.gadarian.com 24
    25. 25. Social • http://www.bing.com/social Does great with both Twitter and Facebook! Gadarian Digital | www.gadarian.com 25
    26. 26. Newlsetter • MailChimp – great service, and for marketers, a great communication company • • Constant Contact (based here in Massachusetts) Aweber http://mailchimp.com/ Gadarian Digital | www.gadarian.com 26
    27. 27. Measurement • Google Analytics http://www.google.com/analytics/ Gadarian Digital | www.gadarian.com 27
    28. 28. Measurement • MS Excel Gadarian Digital | www.gadarian.com 28
    29. 29. Measurement • Lucky Orange • http://luckyorange. com/ 29
    30. 30. Measurement • Bit.ly (a url shortener) https://bitly.com/ Gadarian Digital | www.gadarian.com 30
    31. 31. Websites • WordPress!!! http://wordpress.org/ Gadarian Digital | www.gadarian.com 31
    32. 32. Websites • Headway • Genesis, Thesis, Pagelines, Theme Forest… http://headwaythemes.com/ Gadarian Digital | www.gadarian.com 32
    33. 33. Websites • Backup Buddy http://ithemes.com/purchase/backupbuddy/ Gadarian Digital | www.gadarian.com 33
    34. 34. • Sucuri Websites http://sucuri.net/ Gadarian Digital | www.gadarian.com 34
    35. 35. Websites • FileZilla FTP https://filezilla-project.org/ Gadarian Digital | www.gadarian.com 35
    36. 36. Websites • Dreamweaver by Adobe (or Kompozer if you prefer an open source alternative) http://www.adobe.com/products/dreamweaver.html Gadarian Digital | www.gadarian.com 36
    37. 37. Websites • Notepad ++ - free text editor http://notepad-plus-plus.org/ Gadarian Digital | www.gadarian.com 37
    38. 38. Websites • http://www.w3schools.com/ Gadarian Digital | www.gadarian.com 38
    39. 39. Websites • Teach Yourself CSS in 10 Minutes (There are lots of books out there, and there is even a new CSS standard – CSS3, but this book helped me immensely.) http://www.maxdesign.com.au/book/ Gadarian Digital | www.gadarian.com 39
    40. 40. Diagram and Charts • Lucid Chart – wire framing, charts, graphics https://www.lucidchart.com/ Gadarian Digital | www.gadarian.com 40
    41. 41. http://headwaythemes.com/anatomy-of-ablog-post/ I made this diagram using LucidChart! 41
    42. 42. Diagram and Charts • Infographics – all the cool kids are making them… – Piktochart – http://create.visual.ly/ • Good to create, but also great resources to augment and validate your own ideas while using infographics created by others. Gadarian Digital | www.gadarian.com 42
    43. 43. Landing Pages • • • • • https://www.optimizely.com/ http://unbounce.com/ http://www.leadpages.net/products/ http://www.instapage.com/ https://support.google.com/analytics/answer/ 1745147?hl=en PS – I am not an expert in lands pages… but there was a specific request for some landing page solutions in advance of the presentation. Gadarian Digital | www.gadarian.com 43
    44. 44. Collaboration • Dropbox https://www.dropbox.com/home Gadarian Digital | www.gadarian.com 44
    45. 45. Collaboration • Google Drive (have some nice sharing features but there can be pushback if people are not already using Google… - every brand has its fans) • MS Skydrive • Copy http://www.google.com/drive/about.html Gadarian Digital | www.gadarian.com 45
    46. 46. Management • Asana https://asana.com/ Gadarian Digital | www.gadarian.com 46
    47. 47. • Freshbooks Management http://www.freshbooks.com/ Gadarian Digital | www.gadarian.com 47
    48. 48. Management • CRM – Nimble – Zoho – Salesforce – Nutshell Gadarian Digital | www.gadarian.com 48
    49. 49. Management • Evernote http://evernote.com/ Gadarian Digital | www.gadarian.com 49
    50. 50. Management • MS OneNote (not sure about 2013, but I find this program to be great.) Gadarian Digital | www.gadarian.com 50
    51. 51. Management • Pocket • Flipboard • (still looking for my Delicious replacement) Gadarian Digital | www.gadarian.com 51
    52. 52. Management • Zapier https://zapier.com/ Gadarian Digital | www.gadarian.com 52
    53. 53. Management • Zapier Quick note regarding Zapier – this is a service that I do not yet use, but do intend to bring into my mix for 2014. What this software manages to do is quite amazing, groundbreaking and disruptive and I suspect this type of solutioning will quickly become a “must have” for most online marketers in the next 18 months. https://zapier.com/ Gadarian Digital | www.gadarian.com 53
    54. 54. Operating System I follow the clients… and most of my clients use this… Gadarian Digital | www.gadarian.com 54
    55. 55. Operating System I follow the clients… and most of my clients use this… Google has some interesting alternative, but they are not nearly as robust, and they don’t work as well right now. That said Google is a fast moving company… Gadarian Digital | www.gadarian.com 55
    56. 56. Accelerators Time – make the most of it. Spend some of it focused on professional development. Do this EVERY week Gadarian Digital | www.gadarian.com 56
    57. 57. Accelerators Time – make the most of it. Spend some of it mastering your own set of solutions to provide you with a good return over the lifetime usage of your solutions. Gadarian Digital | www.gadarian.com 57
    58. 58. Accelerators • Search Engines – great information there for you to access – make the most of it! Gadarian Digital | www.gadarian.com 58
    59. 59. Accelerators • YouTube – this is often under valued as a resources, but if you are looking for “how to’s” chances are someone somewhere has put up a video showing you… Gadarian Digital | www.gadarian.com 59
    60. 60. Mobility • MiFi Gadarian Digital | www.gadarian.com 60
    61. 61. Reading List • TechCruch • Unbounce • Copyblogger • KISSmetrics blog http://blog.kissmetrics.com/ And this list could go on and on… just make sure you take the time to continually educate yourself Gadarian Digital | www.gadarian.com 61
    62. 62. David Gadarian Company: Gadarian Digital Website: www.gadarian.com Twitter: https://twitter.com/davidgadarian LinkedIn: http://www.linkedin.com/in/davidgadarian Possibly my all time favorite photo not involving my family: http://legault.perso.sfr.fr/iss_atlantis_transit.h tml Gadarian Digital | www.gadarian.com 62
    63. 63. The End… 63

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