SOCIAL MEDIA FOR
NORTHWEST
TECHNOLOGIES

David Robbins J
WHAT IS SOCIAL MEDIA?
Communicate

Convert

Prospect
BEST SOCIAL MEDIA SITES
Facebook

LinkedIn

Google+
BUILDING THE BRAND
SOCIAL MEDIA MYTH #1:
SOCIAL MEDIA IS JUST A FAD
WHY SOCIAL MEDIA?
Shows Corporate Sponsorship
Builds Branding
Creates Trust
QUALIFIED SOCIAL MEDIA MARKETER

Marketing
Technical
Personal
REFERENCES
 ” Barker: Social Media Marketing: A Strategic Approach, 1st

Edition
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Social Media for Northwest Technologies

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Social Media for Northwest Technologies. Social Media Marketing, Social Media Channels. Social Media Marketer.

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  • Social media is modeled to open up a communication channel to ones’ target audience(prospect).With that communication the prospects are enticed to participate in a process that leads to a conversion. The process can move back and forth between two of the three processes until there is a break in communication or a conversion. At that point, we’ll try to start the process again.“Social media marketing (SMM) uses social media portals to positively influence consumers toward a website, company, brand, product, service, or a person.” Barker: Social Media Marketing: A Strategic Approach, 1st Edition
  • These are not in the order of performance. Each has its own advantages and disadvantages. Facebook is the most recognized social site, while Google+ is part of the #1 site google.com.LinkedIn is geared to be a more professional network for businesses and entrepreneurs but also can be a personal site showing your professional business skills. All three of these are great sites for the social media model from the previous slide.
  • Using Facebook and other social media sites, your able to communicate with your audience. As with mobile phones and a record number of PC’s in the household, it’s easier then ever to communicate a companies culture. Fans like or follow your social media and share your voice with their friends or colleagues.
  • As the pictures illustrates there is a plethora of of social sites and the number of Fortune 500 companies using corporate blogs has doubled since 2008. Twitter, you tube and facebook have more than 70% of Fortune 500 companies participating on their platform.
  • Is it the World that’s your audience? If not, why? Social media brings your target audience to your door, even from around the globe. Show support of your cliental with a full featured Social Media Campaign, building through social communication a sponsorship of what they like in you. Building branding and trust.
  • Social media marketing is constantly changing and becoming more popular. Whether gaining skills by utilizing experience, or obtaining training in the ever-evolving field there is a common denominator for a qualified Social Media Marketer. A good knowledge of computer skills and also the features of each social site make up qualified technical skills.Personal skills are a requirement, having that of the bedside mannered doctor. Good listening skills and humor round it out.
  • Social Media for Northwest Technologies

    1. 1. SOCIAL MEDIA FOR NORTHWEST TECHNOLOGIES David Robbins J
    2. 2. WHAT IS SOCIAL MEDIA? Communicate Convert Prospect
    3. 3. BEST SOCIAL MEDIA SITES Facebook LinkedIn Google+
    4. 4. BUILDING THE BRAND
    5. 5. SOCIAL MEDIA MYTH #1: SOCIAL MEDIA IS JUST A FAD
    6. 6. WHY SOCIAL MEDIA? Shows Corporate Sponsorship Builds Branding Creates Trust
    7. 7. QUALIFIED SOCIAL MEDIA MARKETER Marketing Technical Personal
    8. 8. REFERENCES  ” Barker: Social Media Marketing: A Strategic Approach, 1st Edition
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