Soc med pres sep2010


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Soc med pres sep2010

  1. 2. Everyone is in the Business of Sales… <ul><li>You will spend the rest of your life selling the most important brand there is…and that brand is YOU!!! </li></ul>
  2. 3. What is Social Media? <ul><li>Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio” – Wikipedia </li></ul><ul><li>“ Wikipedia is as good a source of accurate information as Encyclopedia Britannica” – CNET News </li></ul>
  3. 4. Still Think Social Media is a Fad?
  4. 5. A few people you might know…
  5. 6. 5,000,000 The number of active Barrack Obama Campaign supporters across 15 social networks.
  6. 7. <ul><li>Elise Hall, 21 yr old House of Representatives from Oklahoma, ran her entire campaign through Social Media. </li></ul>
  7. 8. Grammy Award winning Artists, all unsigned and unknown before MySpace Records.
  8. 9. People made famous by YouTube… Andy is now signed by Candyrat records thanks to the success his videos had on YouTube (the one above has over 10 million views). He is currently on a world tour promoting his music and other songs that were big on YouTube, Rylynn and Africa. Comedian Liam Kyle Sullivan has appeared on Gilmore Girls, 8 Simple Rules, Alias, his own Skittles commercial, and Stars in the VH1 show ‘I hate my 30’s’ Tay Zonday, creator of Chocolate Rain, has been everywhere: Homepage of LA Times, Opie & Anthony show, G4TV’s Attack of the Show, VH1, Jimmy Kimmel Live, Toronto Star, CNN, People Magazine and the Australian Daily Telegraph. He was paid by Dr. Pepper to create a new video named ‘Cherry Chocolate Rain’. ...not to mention…
  9. 10. So now what? <ul><li>A few things to consider… </li></ul><ul><li>Do I even need to use social media? </li></ul><ul><li>Which networks should I use? Why? </li></ul><ul><li>What are my goals through networking? </li></ul><ul><li>What are my strategies? </li></ul><ul><li>How am I going to measure the results? </li></ul>
  10. 11. Do I even need to use Social Media? <ul><li>“ Words like Blog, Twitter, and Facebook are irrelevant. What’s important is that they are now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” -Seth Godin </li></ul>American entrepreneur, author and public speaker.
  11. 12. is the Social Media equivalent to a the after work party <ul><li>Surf in and out of conversations </li></ul><ul><li>You want to develop and maintain relationships so stay and listen. </li></ul><ul><li>Grow your sphere of influence </li></ul><ul><li>Connect with people through the power of discussions. </li></ul>
  12. 13. Tips for Twitter <ul><li>Involve. </li></ul><ul><li>Create. </li></ul><ul><li>Discuss. </li></ul><ul><li>Promote. </li></ul><ul><li>Measure. </li></ul><ul><li>Repeat. </li></ul>
  13. 14. LinkedIn is the social media equivalent of a Rolodex <ul><li>Keep in touch with colleagues </li></ul><ul><li>Form networking groups </li></ul><ul><li>Give and receive references </li></ul><ul><li>Grow your sphere of influence </li></ul><ul><li>Ask for advice </li></ul>
  14. 15. <ul><li>Use a custom URL . For example: </li></ul><ul><li>Your profile should be grammatically flawless   </li></ul><ul><li>Use updates. </li></ul><ul><li>Use a summary.   </li></ul><ul><li>“ My Website” doesn’t say much about you. </li></ul><ul><li>Your photo is your tagline   </li></ul><ul><li>“ Experience” is much more than all the jobs you’ve had.   </li></ul><ul><li>“ Education” is much more than the universities you’ve attended. </li></ul><ul><li>Optimize your profile   </li></ul><ul><li>Recommend and seek recommendations </li></ul>LinkedIn Tips
  15. 16. Facebook is the social media equivalent of an old address book… <ul><li>Connect with new and old friends </li></ul><ul><li>Form groups of like-minded people </li></ul><ul><li>Grow your sphere of influence </li></ul><ul><li>Share your life through blogging, pictures, and video…and throw sheep at people, run your own Mafia, and grow a Farm </li></ul><ul><li>Your life is a story. Tell it. </li></ul>
  16. 17. This is how I manage it all…
  17. 18. Whatever your goals are, they need to be… <ul><li>Measurable </li></ul><ul><li>Achievable </li></ul><ul><li>Realistic </li></ul><ul><li>A reflection of your career goals </li></ul>
  18. 19. What is your Strategy? <ul><li>Select which networks you should be involved in. </li></ul><ul><li>Use these networks to brand yourself. Who are you? What do you do? What differentiates you? </li></ul><ul><li>Make sure that your profile represents you in the way you think it does </li></ul><ul><li>Define your goals </li></ul><ul><li>Decide what you want to communicate about </li></ul><ul><li>Connect with people and attract others you haven’t already connected with </li></ul><ul><li>Follow and analyze your success </li></ul>
  19. 20. Things to remember… <ul><li>Whether you realize it or not, you are in the business of sales. You are selling the most important brand there is. Yourself. </li></ul><ul><li>Your social networks and resume are an advertisement. You should treat them as such. </li></ul><ul><li>You’re not here for a degree. You’re here to develop your resume. </li></ul><ul><li>Those who take opportunities are also often the first to get them. </li></ul>
  20. 21. Questions?