RTE Digital Sales - Rich Media
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RTE Digital Sales - Rich Media

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RTE Digital Sales - Rich Media RTE Digital Sales - Rich Media Presentation Transcript

  • RTÉ DigitalInnovation & Rich Media
  • What is Rich Media? Rich Media allows you to directly engage with your audience, through innovative, creative & interactive digital advertising. Rich media has elevated web display advertising to new realms of possibility – video, audio, animation, interactive features, games and more. Rich media offers unprecedented capabilities for measuring consumer interactions with the ad. The advanced levels of brand interactions that rich media offers to advertisers deliver results in terms of brand impact. When interactivity and especially video are added to the mix, the impact on brand metrics can be tremendous. engagementRTÉ confidential
  • High Impact - Performance Billboard, Cascade,Example Overlay engagementRTÉ confidential
  • High Impact – Direct Response Sidekick, Takeovers, Pushdo nsRTÉ confidential
  • High Impact – Branding & Reach Video Skin, Arch SkinExample best-in-classRTÉ confidential
  • Ad Formats Currently offered: Video Skin – 1366x800 Billboard – 970x250 Cascade – 970x250 to 970x750 Super Leaderboard – 970x250 Expendables – Mixed Sidekick – Mixed Pushdown – 970x90 to 970x418 Custom Pushdown – 970x60 to 970x274 Overlay (Float) – Mixed .... Mood Skin, Cinema Ad (http://motifcdn2.doubleclick.net/EMEA/FutureFormats/)RTÉ confidential
  • ‘RTÉ Digital Sales’ Galleryyoutube.com/rtedigitalsalesRTÉ confidential
  • Useful resources •http://www.richmediagallery.com •http://creativezone.mediamind.com/ •https://twitter.com/rmgallery •http://www.innovid.com/gallery/ best-in-classRTÉ confidential
  • RTÉ confidential
  • High Impact – Branding Takeovers, Pushdowns, Half Pages future formatsRTÉ confidential
  • High Impact – Reach Carousel 852x400 (High Def Image, Flash, Video) ....with Video? innovativeRTÉ confidential
  • High Impact – Performance Full Screen Overlay (with Transparent Background) and many more to come....RTÉ confidential
  • What is VPAID? VPAID stands for Video Player-Ad Interface Definition VPAID is necessary for - Ads that are display concurrently with he video content, such as overlays ads - Or for ads that must interrupt the playback of the video content as a result of user interactions with the ad, such as an Interactive Pre-roll future formatsRTÉ confidential
  • Thank you!RTÉ confidential