SlideShare Upload

Email
Favorite
Favorited ×
Download
Embed
Private Content
Copy and paste this code into your blog or website Copy Customize Close
We have emailed the verification/download link to "".
Login to your email and click the link to download the file directly.

To request the link at a different email address, update it here. Close
Validation messages. Success message. Fail message.

Check your bulk/spam folders if you can't find our mail.

Tweet

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

How do companies champion their brands in this current digital age

by David Feldt on Feb 08, 2010

2,472 views

How companies are championing their brands in the digital age.

How companies are championing their brands in the digital age.

Accessibility

View text version

Categories

Tags

branding facebook conversation philanthropy social media transparency human voice twitter authenticity collaboration crowdsourcing marketing brands companies trust digital era new media estrategia socialmedia tips business corporations see profit in giving back social corporate branding promote

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

File a copyright complaint

Embed Views

http://davidfeldt.com	62
http://blog.davidfeldt.com	39
http://www.slideshare.net	3
http://drizzlin.com	1

Statistics

Favorites: 22
Downloads: 0
Comments: 2
Embed Views: 105
Views on SlideShare: 2,367
Total Views: 2,472

1–2 of 2 previous next

Level 88 Coaching . Workshops . Presentations at Level 88 Coaching . Workshops . Presentations Glad to see that taking care of the world is becoming a route to profitability for corporations. I hope that some of the ideas are being used on their company and the individual impact it may have on the world. Cool share 1 year ago Reply
Are you sure you want to Yes No
Arun Pattnaik , User Experience Lead at InstaMedia beautiful presentation. the cola thing was amazing 1 year ago Reply
Are you sure you want to Yes No

22 Favorites

ellehjh 2 months ago
Advertime at Advertime Tags socialmedia tips 1 year ago
Frédéric Bouchez , Entreprise 2.0 expert at ókra Tags corporate branding 1 year ago
sebastian san juan , Service Desginer. Project Manager at weiven 1 year ago
Home at Home 1 year ago
Kimberly Dalton at Tokyo VR Studio 1 year ago
pkbalyan 1 year ago
drhee 1 year ago
Level 88 Coaching . Workshops . Presentations at Level 88 Coaching . Workshops . Presentations Tags corporations see profit in giving back 1 year ago
Lauro Jorge Prado , Consultant at Topsis Consultoria Empresarial Ltda Tags marketing estrategia 1 year ago

How do companies champion their brands in this current digital age — Presentation Transcript

How do companies champion their brands in this digital age?
openness
collaboration
vulnerability
authenticity
transparency
empowerment
crowd-sourcing
conversation
trust
philanthropy
social media
human voice
$143 million
from 1999-2009
$33 million in 2009
$ZERO in 2010
openness
collaboration
vulnerability
authenticity
transparency
empowerment
crowd-sourcing
conversation
trust
philanthropy
social media
human voice

© 2010 SlideShare Inc. All rights reserved.