git yo’self video lit’rit
       Amplified IFTF Presents
Ap
        res
              ent
                    atio
                           nb
                                yD...
Vernacular
      Video
             A new literacy




                                                            git yo’...
What is literacy?
Literacy takes years of formal and informal
training and practice to achieve

Literacy is incremental

R...
Video as Vernacular

Video literacy becomes an expectation of all
high school graduates.

The medium itself is transformed...
In this YouTube gem, we see how video technology is enabling all sorts of new forms of
production that we had never imagin...
Video: http://www.youtube.com/watch?v=AC0sR5_NTFo
Bad Video
Unfortunately, it’s very easy to make very
very bad video.

Bad video stands to dilute or damage your
organizati...
Why use video?
Video—if done well—can be:
  Emotive 

  Immersive

  Transportative

  Engaging of large audiences

  A fa...
Malleable Media


                                                            git yo’self video lit’rit | David Evan Harri...
Video: http://www.archive.org/details/BflOggGX1963
For 99% of the existence of the medium of text, the production and viewi...
IMAGE
            wordperfect for DOS
                screenshot

                                                        ...
git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010



This wikipedia article on indexicality hi...
Though even wikipedia, with its hundreds of thousands of collaborators still has its own
markup language which is ultimate...
Video: http://www.archive.org/details/BflOggGX1963
The capturing of moving images, shown here in an early stage, was initia...
git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010



As camcorder technology evolved, linear c...
While form factor shifted, tapes continued to be the prime means of recording today.
Solid-state capture media will soon dominate the market, which makes a significant
difference for filmmakers who previously ...
The Flip camera brings solid-state capture technology to the masses.
Video: http://www.archive.org/details/BflOggGX1963
The editing of moving images, however, is a completely different beast f...
git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010



Linear editing suites like this one requi...
git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010



While this image and the one before it ma...
git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010



As non-linear editing software improved...
git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010



Tools have allowed editors to manipulate ...
Text : Video ::
                            	     (some very rough analogies)

                                Alphabet   ...
git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010



?Who knows the hypothesis? If you don’t l...
git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010



The Chicago Manual of Style presents a co...
Text : Video ::
                            	     (some very rough analogies)

                                Alphabet   ...
A sample timeline (iMovie)




                                                           git yo’self video lit’rit | Davi...
Text : Video ::
                 	     (some very rough analogies)

                     Alphabet      :   Light
         ...
git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
Text : Video ::
                 	     (some very rough analogies)

                     Alphabet      :   Light
         ...
Aspect Ratio
(don’t squish me!)




                     git yo’self video lit’rit | David Evan Harris | Institute for the...
Text : Video ::
                 	     (some very rough analogies)

                     Alphabet      :   Light
         ...
Lower thirds




         git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
Text : Video ::
                 	     (some very rough analogies)

                     Alphabet      :   Light
         ...
Sample Chapter Intro




                                                                git yo’self video lit’rit | David...
Sample bumper
Text : Video ::
                 	     (some very rough analogies)

                     Alphabet      :   Light
         ...
Hypervideo
Hypervideo




      http://webmademovies.etherworks.ca/popcorndemo/
Words of Wisdom
Everything you do with video takes at least ten times
longer than you think it will.
The essence of profes...
Critical Tools
                      Production




Camera (please don’t use your built in webcam)
Tripod (critical in mos...
Critical Tools
                                           Post-Production (Mac)


            iMovie
            Quicktime...
Online Publishing



Youtube - biggest audience, but must moderate comments
Vimeo - lets you password protect
Archive.org ...
Resources



MakeinternetTV.org - Great tips on shooting
Archive.org - Amazing collection of historical & public
domain vi...
Interesting foresight/
research sites using video

 Big Think
 TED
 Fora.TV
 Long Now Foundation Seminar Series
 Open Ideo...
fin


      git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
fin
davidevanharris@gmail.com




                    git yo’self video lit’rit | David Evan Harris | Institute for the Fu...
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Git yo'self video lit'rit (annotated)

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Amplified IFTF is a series of talks where IFTF Staff and Affiliates present ways for our extended community to amplify our impact in the world by acquiring new skills and knowledge. This presentation by David Evan Harris draws on IFTF research on the Future of Video (2009) and David's own work with the Global Lives Project and as a participant in the Open Video Alliance.

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Git yo'self video lit'rit (annotated)

  1. 1. git yo’self video lit’rit Amplified IFTF Presents
  2. 2. Ap res ent atio nb yD git yo’self video lit’rit avi Au dE gus van Ha r ri Ins t 1 Amplified IFTF Presents s titu 7, 2 010 te f or t he Pal F ut oA ure lto, CA
  3. 3. Vernacular Video A new literacy git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010 Howard Rheingold brings us the extremely useful term “Vernacular Video”—the notion that video itself is a new medium presently in the process of adapting itself as a mass medium— not just for viewing or consumption, but for producing!
  4. 4. What is literacy? Literacy takes years of formal and informal training and practice to achieve Literacy is incremental Read only literacy vs. read/write literacy Reading between the lines git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
  5. 5. Video as Vernacular Video literacy becomes an expectation of all high school graduates. The medium itself is transformed and new standard practices develop for new genres of video. git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
  6. 6. In this YouTube gem, we see how video technology is enabling all sorts of new forms of production that we had never imagined possible.
  7. 7. Video: http://www.youtube.com/watch?v=AC0sR5_NTFo
  8. 8. Bad Video Unfortunately, it’s very easy to make very very bad video. Bad video stands to dilute or damage your organization’s brand value... But Fred and Sharon have some good points... git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
  9. 9. Why use video? Video—if done well—can be: Emotive  Immersive Transportative Engaging of large audiences A faster and more effective communications medium than text.
  10. 10. Malleable Media git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010 Malleability—the degree to which a substance can be bent or manipulated—is another attribute of media which is important to consider when looking at the changes taking place today in the medium of video.
  11. 11. Video: http://www.archive.org/details/BflOggGX1963 For 99% of the existence of the medium of text, the production and viewing of work in the medium took place in primarily linear ways. Even a monkey could produce a stream of text.
  12. 12. IMAGE wordperfect for DOS screenshot git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010 As word processors developed, text itself became a much more malleable medium. Complex systems for organizing ideas with notecards and dozens of retyped drafts became continually evolving documents.
  13. 13. git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010 This wikipedia article on indexicality highlights an important quality of video—that it points more clearly to a specific state of affairs—Video is more indexical than text. Later, tools like wikipedia allowed for non-linear and collaborative editing to take place between people across continents.
  14. 14. Though even wikipedia, with its hundreds of thousands of collaborators still has its own markup language which is ultimately a barrier to the malleability of its text.
  15. 15. Video: http://www.archive.org/details/BflOggGX1963 The capturing of moving images, shown here in an early stage, was initially a complex process. (Video with lots of lenses, eventually monkey operates camera). ?Does anyone know the difference between linear and non-linear editing?
  16. 16. git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010 As camcorder technology evolved, linear capture remained the norm.
  17. 17. While form factor shifted, tapes continued to be the prime means of recording today.
  18. 18. Solid-state capture media will soon dominate the market, which makes a significant difference for filmmakers who previously needed to “digitize” hour-by-hour each hour of tape that they shot.
  19. 19. The Flip camera brings solid-state capture technology to the masses.
  20. 20. Video: http://www.archive.org/details/BflOggGX1963 The editing of moving images, however, is a completely different beast from capture. In the beginning, editing was—much like the case with the typewriter—a linear process that required literal cutting and reattaching of strands of miniscule images one to another.
  21. 21. git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010 Linear editing suites like this one required the constant fast-forwarding and rewinding of tapes and relied on transfers always going from one linear piece of media to another.
  22. 22. git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010 While this image and the one before it may look similar, there is a major difference. Once the tapes are digitized, all footage resides on hard drives and editors can access footage at random without the manipulation of linear media.
  23. 23. git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010 As non-linear editing software improved...
  24. 24. git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010 Tools have allowed editors to manipulate images in more and more intuitive ways.
  25. 25. Text : Video :: (some very rough analogies) Alphabet : Light Spelling : Camera & video capture Grammar : Script & Timeline Outline : Storyboard Fonts : Exposure & colors Table of Contents : Title cards, lower thirds Index : Tags & video bookmarks Page Size : Aspect Ratio Cover : Intro & bumpers Footnotes & bibliography : Credits Binding : DVD or hosting service Word processor : Video editing software Hypertext : Hypervideo git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010 This is a very rough experiment that I’ve done, trying to compare some of what I’ve been taught about the written word and how to use it and what I’ve learned in working with video in the past few years. These two media have more similarities than one might initially think, and as video becomes a more broadly used medium, new genres of video production are developing that produce new sets of practices and standards for format and style.
  26. 26. git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010 ?Who knows the hypothesis? If you don’t learn a language while you’re young, as an adult, it will be a lot harder. When I watch professional video editors who have been cutting since they were teens or younger manipulate video using Final Cut Pro and all the keyboard shortcuts available, I realize that in many ways, I missed my own critical period for becoming a fast and efficient video editor. Muscle memory and specific types of hand-eye coordination play a big role here.
  27. 27. git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010 The Chicago Manual of Style presents a codification of standard practices in the written word. For video, the strange thing is that so far, there isn’t one! Big TV networks like BBC have their own internal documents, but for academic video, fiction/narrative film, documentary, comedy, news, and TV/web video in general, there really is nothing comparable.
  28. 28. Text : Video :: (some very rough analogies) Alphabet : Light Spelling : Camera & video capture Grammar : Script & Timeline Outline : Storyboard Fonts : Exposure & colors Table of Contents : Title cards, lower thirds Index : Tags & video bookmarks Page Size : Aspect Ratio Cover : Intro & bumpers Footnotes & bibliography : Credits Binding : DVD or hosting service Word processor : Video editing software Hypertext : Hypervideo git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010 But don’t get overwhelmed
  29. 29. A sample timeline (iMovie) git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010 Tools have allowed editors to manipulate images in more and more intuitive ways.
  30. 30. Text : Video :: (some very rough analogies) Alphabet : Light Spelling : Camera & video capture Grammar : Script & Timeline Outline : Storyboard Fonts : Exposure & colors Table of Contents : Title cards, lower thirds Index : Tags & video bookmarks Page Size : Aspect Ratio Cover : Intro & bumpers Footnotes & bibliography : Credits Binding : DVD or hosting service Word processor : Video editing software Hypertext : Hypervideo git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
  31. 31. git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
  32. 32. Text : Video :: (some very rough analogies) Alphabet : Light Spelling : Camera & video capture Grammar : Script & Timeline Outline : Storyboard Fonts : Exposure & colors Table of Contents : Title cards, lower thirds Index : Tags & video bookmarks Page Size : Aspect Ratio Cover : Intro & bumpers Footnotes & bibliography : Credits Binding : DVD or hosting service Word processor : Video editing software Hypertext : Hypervideo git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
  33. 33. Aspect Ratio (don’t squish me!) git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
  34. 34. Text : Video :: (some very rough analogies) Alphabet : Light Spelling : Camera & video capture Grammar : Script & Timeline Outline : Storyboard Fonts : Exposure & colors Table of Contents : Title cards, lower thirds Index : Tags & video bookmarks Page Size : Aspect Ratio Cover : Intro & bumpers Footnotes & bibliography : Credits Binding : DVD or hosting service Word processor : Video editing software Hypertext : Hypervideo git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
  35. 35. Lower thirds git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
  36. 36. Text : Video :: (some very rough analogies) Alphabet : Light Spelling : Camera & video capture Grammar : Script & Timeline Outline : Storyboard Fonts : Exposure & colors Table of Contents : Title cards, lower thirds Index : Tags & video bookmarks Page Size : Aspect Ratio Cover : Intro & bumpers Footnotes & bibliography : Credits Binding : DVD or hosting service Word processor : Video editing software Hypertext : Hypervideo git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
  37. 37. Sample Chapter Intro git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010 An intro to a video clip from the IFTF BRIC families project.
  38. 38. Sample bumper
  39. 39. Text : Video :: (some very rough analogies) Alphabet : Light Spelling : Camera & video capture Grammar : Script & Timeline Outline : Storyboard Fonts : Exposure & colors Table of Contents : Title cards, lower thirds Index : Tags & video bookmarks Page Size : Aspect Ratio Cover : Intro & bumpers Footnotes & bibliography : Credits Binding : DVD or hosting service Word processor : Video editing software Hypertext : Hypervideo git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
  40. 40. Hypervideo
  41. 41. Hypervideo http://webmademovies.etherworks.ca/popcorndemo/
  42. 42. Words of Wisdom Everything you do with video takes at least ten times longer than you think it will. The essence of professionalism in video (and many other disciplines) is to be able to conceive of or hear an idea for a project, visualize the final result, and know how much time and resources you will need to get to the finish line. Video is hard on your computer—keep lots of disk space free (10%), RAM available (25%), don’t let it overheat, restart often, be patient, and get a better computer. git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
  43. 43. Critical Tools Production Camera (please don’t use your built in webcam) Tripod (critical in most cases) External Microphone (a very good idea - lapel or shotgun) Lighting (either natural or artificial) git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
  44. 44. Critical Tools Post-Production (Mac) iMovie Quicktime VLC (opens what quicktime won’t open) Miro (downloads & converts youtube videos) ffmpegx (converts what Miro, VLC and Quicktime won’t) eCamm Call Recorder (record Skype videos) iDVD Final Cut Pro (major time investment required) Note: This is a deliberately very partial list. There are also some great post-production tools from Adobe as well as others for Windows and some that are getting better for GNU/Linux, but this talk was originally directed to IFTF staff who all have MacBooks as their standard issue computers that come loaded with iMovie and iDVD, and IFTF also has FCP on a few video editing stations. git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
  45. 45. Online Publishing Youtube - biggest audience, but must moderate comments Vimeo - lets you password protect Archive.org - can publish very large files if you need to Blip.tv - can publish to all of the above at once and more git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
  46. 46. Resources MakeinternetTV.org - Great tips on shooting Archive.org - Amazing collection of historical & public domain videos Bay Area Video Coalition - Free training and classes git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
  47. 47. Interesting foresight/ research sites using video Big Think TED Fora.TV Long Now Foundation Seminar Series Open Ideo Challenge David Pogue’s Circuits Video Podcast git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
  48. 48. fin git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010
  49. 49. fin davidevanharris@gmail.com git yo’self video lit’rit | David Evan Harris | Institute for the Future 2010

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