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Tatyana Saprykina & David Engel Brand Anywhere An overview for executives who will never personally use Foursquare.
<ul><li>Location based social network that allows registered users to connect with friends and update their location via m...
<ul><li>Check-in tells people where you are </li></ul><ul><li>You can check in from parks, bars, museums, restaurants, lib...
<ul><li>Check-in tells your friends where you are </li></ul>(see... Dan just checked in somewhere)
What are foursquare Points?  <ul><li>Every time you check in to a venue, Foursquare awards you points. </li></ul><ul><li>P...
<ul><li>You get points every time you check in somewhere.  </li></ul><ul><li>These points appear to be completely useless....
<ul><li>Badges  are little rewards you earn </li></ul><ul><li>Based on your check in habits  </li></ul><ul><li>Some compan...
Tens of thousands of venues are currently experimenting with Special Offers on Foursquare. 
Foursquare for business means: <ul><ul><li>Creating discounts and prizes for loyal customers  </li></ul></ul><ul><ul><li>P...
&quot;Foursquare has deemed you the Mayor! Enjoy a free order of french fries!&quot; <ul><ul><li>Who's the Mayor?  The use...
Specials <ul><li>Check-in Specials  &quot;Foursquare says you've been here 10 times? That's a free drink for you!&quot; </...
<ul><li>As mayor of this store, enjoy $1 off a NEW however-you-want-it Frappuccino blended beverage.  </li></ul><ul><li>An...
Get a free 4-Pack of IZZE when you sync your Foursquare account to a Vons Club Card. 
San Francisco Transportation BART awarded  $25 promotional tickets  each month for the next 3 months to riders chosen at r...
Reports <ul><ul><li>histogram of check-ins per day </li></ul></ul><ul><ul><li>gender breakdown of customers </li></ul></ul...
That's all folks If you just can't get enough, we recommend you go to  foursquare.com
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Foursquare: An overview for execs who will never personally use it

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An basic overview of Foursquare for executives that are wondering what it is, and will never have the time to actually register for it.

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Transcript of "Foursquare: An overview for execs who will never personally use it"

  1. 1. Tatyana Saprykina & David Engel Brand Anywhere An overview for executives who will never personally use Foursquare.
  2. 2. <ul><li>Location based social network that allows registered users to connect with friends and update their location via mobile devices </li></ul>
  3. 3. <ul><li>Check-in tells people where you are </li></ul><ul><li>You can check in from parks, bars, museums, restaurants, libraries...really anywhere. </li></ul><ul><li>  </li></ul><ul><li>Load your foursquare app on your device, click &quot;check in&quot; and then select the place where you currently are. </li></ul><ul><li>  </li></ul>
  4. 4. <ul><li>Check-in tells your friends where you are </li></ul>(see... Dan just checked in somewhere)
  5. 5. What are foursquare Points? <ul><li>Every time you check in to a venue, Foursquare awards you points. </li></ul><ul><li>Points are awarded based on this system </li></ul><ul><li>  </li></ul><ul><ul><li>5 points for your first check in at a venue </li></ul></ul><ul><ul><li>5 points for adding a new venue (and yes, you can still get points if you add them through the Foursquare website and then check in) </li></ul></ul><ul><ul><li>1 point per check in, increasing by 1 point for each stop that day. </li></ul></ul>
  6. 6. <ul><li>You get points every time you check in somewhere.  </li></ul><ul><li>These points appear to be completely useless. </li></ul><ul><li>Go figure. </li></ul>
  7. 7. <ul><li>Badges are little rewards you earn </li></ul><ul><li>Based on your check in habits  </li></ul><ul><li>Some companies will give you a branded badge </li></ul>
  8. 8. Tens of thousands of venues are currently experimenting with Special Offers on Foursquare. 
  9. 9. Foursquare for business means: <ul><ul><li>Creating discounts and prizes for loyal customers  </li></ul></ul><ul><ul><li>Promoting Specials in-store </li></ul></ul><ul><ul><li>Real time venue stats reports </li></ul></ul><ul><ul><li>(Oh yeah and hopefully more customers) </li></ul></ul>
  10. 10. &quot;Foursquare has deemed you the Mayor! Enjoy a free order of french fries!&quot; <ul><ul><li>Who's the Mayor? The user who has checked in the most times in the last 60 days. </li></ul></ul>
  11. 11. Specials <ul><li>Check-in Specials  &quot;Foursquare says you've been here 10 times? That's a free drink for you!&quot; </li></ul><ul><li>Frequency-based Specials &quot;Foursquare users get 20% off any entree every 5th check-in!&quot; </li></ul><ul><li>Wildcard Specials &quot;Show us your foursquare Swarm badge and get a free drink!&quot; </li></ul>
  12. 12. <ul><li>As mayor of this store, enjoy $1 off a NEW however-you-want-it Frappuccino blended beverage.  </li></ul><ul><li>Any size, any flavor. Offer valid until 6/28. </li></ul>
  13. 13. Get a free 4-Pack of IZZE when you sync your Foursquare account to a Vons Club Card. 
  14. 14. San Francisco Transportation BART awarded $25 promotional tickets each month for the next 3 months to riders chosen at random from all the riders who have logged Foursquare check-ins at BART stations, starting in November, 2009. 
  15. 15. Reports <ul><ul><li>histogram of check-ins per day </li></ul></ul><ul><ul><li>gender breakdown of customers </li></ul></ul><ul><ul><li>portion check-ins broadcast to Twitter and Facebook. </li></ul></ul><ul><ul><li>most recent visitors </li></ul></ul><ul><ul><li>most frequent visitors </li></ul></ul><ul><ul><li>time of check ins </li></ul></ul><ul><ul><li>unique visitors </li></ul></ul>
  16. 16. That's all folks If you just can't get enough, we recommend you go to foursquare.com
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