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Facebook Places overview for execs who will never personally use it
 

Facebook Places overview for execs who will never personally use it

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Find out what Facebook places is about--without having to

Find out what Facebook places is about--without having to

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    Facebook Places overview for execs who will never personally use it Facebook Places overview for execs who will never personally use it Presentation Transcript

    • Facebook Places Tatyana Saprykina Mobile Marketing Evangelist @ Brand Anywhere An overview for executives who will never personally use this feature.
    • What is Places?
      • "Check in" to a nearby place via Facebook on mobile device.
      • (in other words...)
      • Tell friends where you  are.
    • Who can use the Places feature?
      • The Places application is available to users in select countries the Facebook app for iPhone, Android, and some models of Blackberry.
      • Places will be rolled out more broadly and to other mobile devices and the web in the future.  
    • Places:  Who  When  Where...
        • Your "Check in" update will appears on the Place page, your friends' News Feeds and your Wall
        • Tag the friends you're with so they can be part of your update.
        • Connect with friends nearby
        • After checking in, tap "Here Now" to see who else is checked in where you are.
        • Find special offers everywhere with Deals
        • Check in to claim a deal 
        • Let friends know about it
    • Deals? When you touch the Place, you can view the &quot; deal .&quot; To claim the deal, check in to the Place.  Source: Fougner, John. Introducing Deals. Facebook Blog. 11.3.2010 < http://www.facebook.com/blog.php?post=446183422130 >
    • What types of deals can I create?
        • individual
        • friend
        • loyalty
        • charity
    • Individual Deal
      • Launch a new product
      • Get rid of excess inventory
      • Offer seasonal incentives
      For new and existing customers. 
    • Friend Deal
        • Discounts to groups who check in together
        • Up to 8 people per group
        • More stories are generated when multiple people check-in.
    • Loyalty Deal
        • Claimed by customers only after a certain number of check-ins
        • Must create a deal that is redeemable after no fewer than two and no more than 20 check-ins
    • Charity Deal
      • Your business makes a donation to a charity when this deal is claimed
    • Stake Your Claim!
      • If you are the official representative of your business, please take the following verification steps to claim the Place on Facebook:
        • Search for the Place on Facebook you wish to claim as your business. If no Place exists for your business, you can  create a new Place .
        • Once you locate the Place for your business, click the &quot;Is this your business?&quot; link at the bottom of the Place.
        • Complete the step-by-step verification process to claim your Place.
    • Benefits for Business
      • Helps locals find your:
          • Address
          • Phone
          • Business Hours
          • Pictures
      • Hopefully means more sales .