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Apple Hates Boobs
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Apple Hates Boobs

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How to build a business off iPhone applications.

How to build a business off iPhone applications.

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  • biggest problem of the other vendors is that they have multiple phones with different screen sizes and different features. Every iPhone developer knows exactly how big is the screen of all the devices and the features supported. With Blackberry you have no idea how big is the screen of the final user
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  • Great preso.

    I don't have the courage to attack the iphone app market, but it is a fascinating thing to watch ... and even more fun to watch the other phone vendors scramble to launch their own app stores!
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  • 1. APPLE HATES BOOBS Making a Business Off iPhone Applications presented by Davide Di Cillo (@DavideDiCillo) Sunday, April 5, 2009
  • 2. WHO ARE YOU? Sunday, April 5, 2009
  • 3. WHO ARE YOU? Davide Di Cillo Sunday, April 5, 2009
  • 4. WHO ARE YOU? Davide Di Cillo • A creative and an entrepreneur Sunday, April 5, 2009
  • 5. WHO ARE YOU? Davide Di Cillo • A creative and an entrepreneur • I create iPhone applications Sunday, April 5, 2009
  • 6. LET’S START WITH NUMBERS Sunday, April 5, 2009
  • 7. LET’S START WITH NUMBERS 25,000,000 Number of iPhones / iPod Touch users Sunday, April 5, 2009
  • 8. LET’S START WITH NUMBERS 25,000,000 Number of iPhones / iPod Touch users 30,000 Number of Applications Sunday, April 5, 2009
  • 9. LET’S START WITH NUMBERS 25,000,000 Number of iPhones / iPod Touch users 30,000 Number of Applications 500,000,000 Number of Downloads Sunday, April 5, 2009
  • 10. IS THIS A GOOD MARKET? Sunday, April 5, 2009
  • 11. IS THIS A GOOD MARKET? of course! Sunday, April 5, 2009
  • 12. IS THIS A GOOD MARKET? of course! 17,000 average downloads Sunday, April 5, 2009
  • 13. IS IT THAT EASY? Sunday, April 5, 2009
  • 14. IS IT THAT EASY? not at all Sunday, April 5, 2009
  • 15. IS IT THAT EASY? not at all Sunday, April 5, 2009
  • 16. IS IT THAT EASY? not at all Sunday, April 5, 2009
  • 17. IS IT THAT EASY? not at all your mother Sunday, April 5, 2009
  • 18. IS IT THAT EASY? not at all your mother your best friend Sunday, April 5, 2009
  • 19. IS IT THAT EASY? not at all your mother the apps addict your best friend Sunday, April 5, 2009
  • 20. WHERE TO START? Sunday, April 5, 2009
  • 21. WHERE TO START? Find a need Sunday, April 5, 2009
  • 22. WHERE TO START? Find a need • A tool you wish existed Sunday, April 5, 2009
  • 23. WHERE TO START? Find a need • A tool you wish existed • Improved version of something already existing Sunday, April 5, 2009
  • 24. WHERE TO START? Find a need • A tool you wish existed • Improved version of something already existing • Entertainment is a need as well (just harder to sell) Sunday, April 5, 2009
  • 25. WHERE TO START? Sunday, April 5, 2009
  • 26. WHERE TO START? Research the competition Sunday, April 5, 2009
  • 27. WHERE TO START? Research the competition • Is there anything similar already? Sunday, April 5, 2009
  • 28. WHERE TO START? Research the competition • Is there anything similar already? • How do other applications compare to yours? What sets yours apart? Sunday, April 5, 2009
  • 29. WHERE TO START? Research the competition • Is there anything similar already? • How do other applications compare to yours? What sets yours apart? • Do you have enough muscle to keep up with the competition? Sunday, April 5, 2009
  • 30. WHERE TO START? Sunday, April 5, 2009
  • 31. WHERE TO START? Budget concerns Sunday, April 5, 2009
  • 32. WHERE TO START? Budget concerns • Simple apps could be really cheap Sunday, April 5, 2009
  • 33. WHERE TO START? Budget concerns • Simple apps could be really cheap • Simple modification to those simple apps can make them really expensive (kinda) Sunday, April 5, 2009
  • 34. WHERE TO START? Budget concerns • Simple apps could be really cheap • Simple modification to those simple apps can make them really expensive (kinda) • What would you need to become profitable? Sunday, April 5, 2009
  • 35. WHAT BUSINESS MODEL? Sunday, April 5, 2009
  • 36. WHAT BUSINESS MODEL? Just sell it Sunday, April 5, 2009
  • 37. WHAT BUSINESS MODEL? Just sell it • It’s the most immediate solution Sunday, April 5, 2009
  • 38. WHAT BUSINESS MODEL? Just sell it • It’s the most immediate solution • Once the app is sold, you don’t have anything else to worry about Sunday, April 5, 2009
  • 39. WHAT BUSINESS MODEL? Just sell it • It’s the most immediate solution • Once the app is sold, you don’t have anything else to worry about • Once the app is sold, you can’t make anymore money from it Sunday, April 5, 2009
  • 40. WHAT BUSINESS MODEL? Sunday, April 5, 2009
  • 41. WHAT BUSINESS MODEL? Advertising Sunday, April 5, 2009
  • 42. WHAT BUSINESS MODEL? Advertising • People love free apps Sunday, April 5, 2009
  • 43. WHAT BUSINESS MODEL? Advertising • People love free apps • If your app is “sticky”, you can keep making money Sunday, April 5, 2009
  • 44. WHAT BUSINESS MODEL? Advertising • People love free apps • If your app is “sticky”, you can keep making money • It could work as a “trial” version for a paid application Sunday, April 5, 2009
  • 45. WHAT BUSINESS MODEL? Sunday, April 5, 2009
  • 46. WHAT BUSINESS MODEL? Indirect Sunday, April 5, 2009
  • 47. WHAT BUSINESS MODEL? Indirect • Cool “accessories” to apps on other platforms Sunday, April 5, 2009
  • 48. WHAT BUSINESS MODEL? Indirect • Cool “accessories” to apps on other platforms • Brand building Sunday, April 5, 2009
  • 49. WHAT BUSINESS MODEL? Indirect • Cool “accessories” to apps on other platforms • Brand building • Subscriptions off-application Sunday, April 5, 2009
  • 50. TIME TO MARKET YOUR APP Sunday, April 5, 2009
  • 51. TIME TO MARKET YOUR APP No downloads, no money Sunday, April 5, 2009
  • 52. TIME TO MARKET YOUR APP No downloads, no money • The iTunes App Store is not a marketing tool but a distribution tool Sunday, April 5, 2009
  • 53. TIME TO MARKET YOUR APP No downloads, no money • The iTunes App Store is not a marketing tool but a distribution tool • Press releases Sunday, April 5, 2009
  • 54. TIME TO MARKET YOUR APP No downloads, no money • The iTunes App Store is not a marketing tool but a distribution tool • Press releases • Make it social Sunday, April 5, 2009
  • 55. WRAP UP Sunday, April 5, 2009
  • 56. WRAP UP Dirty tricks Sunday, April 5, 2009
  • 57. WRAP UP Dirty tricks • Use smaller and cheaper apps to fund bigger and more complex ones Sunday, April 5, 2009
  • 58. WRAP UP Dirty tricks • Use smaller and cheaper apps to fund bigger and more complex ones • Cloning is illegal for humans, not for applications Sunday, April 5, 2009
  • 59. WRAP UP Dirty tricks • Use smaller and cheaper apps to fund bigger and more complex ones • Cloning is illegal for humans, not for applications • If you fail, call it 1.0 Sunday, April 5, 2009
  • 60. ONE MORE THING Sunday, April 5, 2009
  • 61. ONE MORE THING Dude where are the boobs? Sunday, April 5, 2009
  • 62. ONE MORE THING Dude where are the boobs? Sunday, April 5, 2009
  • 63. Sunday, April 5, 2009
  • 64. Thank you! Sunday, April 5, 2009
  • 65. Thank you! www.DavideDiCillo.com @DavideDicillo Sunday, April 5, 2009

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