Apple Hates Boobs

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How to build a business off iPhone applications.

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  • biggest problem of the other vendors is that they have multiple phones with different screen sizes and different features. Every iPhone developer knows exactly how big is the screen of all the devices and the features supported. With Blackberry you have no idea how big is the screen of the final user
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  • Great preso.

    I don't have the courage to attack the iphone app market, but it is a fascinating thing to watch ... and even more fun to watch the other phone vendors scramble to launch their own app stores!
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Apple Hates Boobs

  1. APPLE HATES BOOBS Making a Business Off iPhone Applications presented by Davide Di Cillo (@DavideDiCillo) Sunday, April 5, 2009
  2. WHO ARE YOU? Sunday, April 5, 2009
  3. WHO ARE YOU? Davide Di Cillo Sunday, April 5, 2009
  4. WHO ARE YOU? Davide Di Cillo • A creative and an entrepreneur Sunday, April 5, 2009
  5. WHO ARE YOU? Davide Di Cillo • A creative and an entrepreneur • I create iPhone applications Sunday, April 5, 2009
  6. LET’S START WITH NUMBERS Sunday, April 5, 2009
  7. LET’S START WITH NUMBERS 25,000,000 Number of iPhones / iPod Touch users Sunday, April 5, 2009
  8. LET’S START WITH NUMBERS 25,000,000 Number of iPhones / iPod Touch users 30,000 Number of Applications Sunday, April 5, 2009
  9. LET’S START WITH NUMBERS 25,000,000 Number of iPhones / iPod Touch users 30,000 Number of Applications 500,000,000 Number of Downloads Sunday, April 5, 2009
  10. IS THIS A GOOD MARKET? Sunday, April 5, 2009
  11. IS THIS A GOOD MARKET? of course! Sunday, April 5, 2009
  12. IS THIS A GOOD MARKET? of course! 17,000 average downloads Sunday, April 5, 2009
  13. IS IT THAT EASY? Sunday, April 5, 2009
  14. IS IT THAT EASY? not at all Sunday, April 5, 2009
  15. IS IT THAT EASY? not at all Sunday, April 5, 2009
  16. IS IT THAT EASY? not at all Sunday, April 5, 2009
  17. IS IT THAT EASY? not at all your mother Sunday, April 5, 2009
  18. IS IT THAT EASY? not at all your mother your best friend Sunday, April 5, 2009
  19. IS IT THAT EASY? not at all your mother the apps addict your best friend Sunday, April 5, 2009
  20. WHERE TO START? Sunday, April 5, 2009
  21. WHERE TO START? Find a need Sunday, April 5, 2009
  22. WHERE TO START? Find a need • A tool you wish existed Sunday, April 5, 2009
  23. WHERE TO START? Find a need • A tool you wish existed • Improved version of something already existing Sunday, April 5, 2009
  24. WHERE TO START? Find a need • A tool you wish existed • Improved version of something already existing • Entertainment is a need as well (just harder to sell) Sunday, April 5, 2009
  25. WHERE TO START? Sunday, April 5, 2009
  26. WHERE TO START? Research the competition Sunday, April 5, 2009
  27. WHERE TO START? Research the competition • Is there anything similar already? Sunday, April 5, 2009
  28. WHERE TO START? Research the competition • Is there anything similar already? • How do other applications compare to yours? What sets yours apart? Sunday, April 5, 2009
  29. WHERE TO START? Research the competition • Is there anything similar already? • How do other applications compare to yours? What sets yours apart? • Do you have enough muscle to keep up with the competition? Sunday, April 5, 2009
  30. WHERE TO START? Sunday, April 5, 2009
  31. WHERE TO START? Budget concerns Sunday, April 5, 2009
  32. WHERE TO START? Budget concerns • Simple apps could be really cheap Sunday, April 5, 2009
  33. WHERE TO START? Budget concerns • Simple apps could be really cheap • Simple modification to those simple apps can make them really expensive (kinda) Sunday, April 5, 2009
  34. WHERE TO START? Budget concerns • Simple apps could be really cheap • Simple modification to those simple apps can make them really expensive (kinda) • What would you need to become profitable? Sunday, April 5, 2009
  35. WHAT BUSINESS MODEL? Sunday, April 5, 2009
  36. WHAT BUSINESS MODEL? Just sell it Sunday, April 5, 2009
  37. WHAT BUSINESS MODEL? Just sell it • It’s the most immediate solution Sunday, April 5, 2009
  38. WHAT BUSINESS MODEL? Just sell it • It’s the most immediate solution • Once the app is sold, you don’t have anything else to worry about Sunday, April 5, 2009
  39. WHAT BUSINESS MODEL? Just sell it • It’s the most immediate solution • Once the app is sold, you don’t have anything else to worry about • Once the app is sold, you can’t make anymore money from it Sunday, April 5, 2009
  40. WHAT BUSINESS MODEL? Sunday, April 5, 2009
  41. WHAT BUSINESS MODEL? Advertising Sunday, April 5, 2009
  42. WHAT BUSINESS MODEL? Advertising • People love free apps Sunday, April 5, 2009
  43. WHAT BUSINESS MODEL? Advertising • People love free apps • If your app is “sticky”, you can keep making money Sunday, April 5, 2009
  44. WHAT BUSINESS MODEL? Advertising • People love free apps • If your app is “sticky”, you can keep making money • It could work as a “trial” version for a paid application Sunday, April 5, 2009
  45. WHAT BUSINESS MODEL? Sunday, April 5, 2009
  46. WHAT BUSINESS MODEL? Indirect Sunday, April 5, 2009
  47. WHAT BUSINESS MODEL? Indirect • Cool “accessories” to apps on other platforms Sunday, April 5, 2009
  48. WHAT BUSINESS MODEL? Indirect • Cool “accessories” to apps on other platforms • Brand building Sunday, April 5, 2009
  49. WHAT BUSINESS MODEL? Indirect • Cool “accessories” to apps on other platforms • Brand building • Subscriptions off-application Sunday, April 5, 2009
  50. TIME TO MARKET YOUR APP Sunday, April 5, 2009
  51. TIME TO MARKET YOUR APP No downloads, no money Sunday, April 5, 2009
  52. TIME TO MARKET YOUR APP No downloads, no money • The iTunes App Store is not a marketing tool but a distribution tool Sunday, April 5, 2009
  53. TIME TO MARKET YOUR APP No downloads, no money • The iTunes App Store is not a marketing tool but a distribution tool • Press releases Sunday, April 5, 2009
  54. TIME TO MARKET YOUR APP No downloads, no money • The iTunes App Store is not a marketing tool but a distribution tool • Press releases • Make it social Sunday, April 5, 2009
  55. WRAP UP Sunday, April 5, 2009
  56. WRAP UP Dirty tricks Sunday, April 5, 2009
  57. WRAP UP Dirty tricks • Use smaller and cheaper apps to fund bigger and more complex ones Sunday, April 5, 2009
  58. WRAP UP Dirty tricks • Use smaller and cheaper apps to fund bigger and more complex ones • Cloning is illegal for humans, not for applications Sunday, April 5, 2009
  59. WRAP UP Dirty tricks • Use smaller and cheaper apps to fund bigger and more complex ones • Cloning is illegal for humans, not for applications • If you fail, call it 1.0 Sunday, April 5, 2009
  60. ONE MORE THING Sunday, April 5, 2009
  61. ONE MORE THING Dude where are the boobs? Sunday, April 5, 2009
  62. ONE MORE THING Dude where are the boobs? Sunday, April 5, 2009
  63. Sunday, April 5, 2009
  64. Thank you! Sunday, April 5, 2009
  65. Thank you! www.DavideDiCillo.com @DavideDicillo Sunday, April 5, 2009

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