Blogmeter

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  • Blogmeter

    1. 1. Davide Taibi Michele Chinosi Luigi Lavazza
    2. 2. <ul><li>User Generated Content as a vehicle of Online Word of Mouth </li></ul><ul><li>Word of Mouth(WOM) = The exchange of information between people (using verbal means), mainly consisting of opinions and recommendations </li></ul><ul><li>Expressed in the form of User Generated Contents </li></ul><ul><li>In particular, millions of messages discussing all sorts of topics are stored in forums, newsgroups, blogs, wikis, instant messengers and social networks </li></ul>
    3. 3. <ul><li>Online word of mouth can beconsidered as: </li></ul><ul><ul><li>A free information goldmine </li></ul></ul><ul><ul><li>An effective way to spot emerging products and market trends </li></ul></ul>
    4. 4. <ul><li>73% of users take into account Social media opinions and recommendations : </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Newsgroups </li></ul></ul><ul><ul><li>Impossible to read everything </li></ul></ul>
    5. 6. Number of opinion expressed Source: www.technorati.com Keywords occurrences positive negative neutral     Drupal 25111 18134 4917 2060 Joomla 24106 21290 2351 465 PHPNuke 2080 921 1014 145
    6. 7. Number of opinion expressed (normalized) Source: www.technorati.com Keywords occurrences positive negative neutral     Drupal 25111 18134 4917 2060 Joomla 24106 21290 2351 465 PHPNuke 2080 921 1014 145
    7. 8. Source: www.technorati.com
    8. 9. <ul><li>Social Network Analysis </li></ul><ul><ul><li>Relationship analysis between people </li></ul></ul><ul><ul><li>Opinion Leaders individuation </li></ul></ul><ul><li>Authority filter </li></ul><ul><ul><li>Results filter by relevance </li></ul></ul><ul><li>OpenBQR integration </li></ul>
    9. 10. THANKS. QUESTIONS?

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