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Digital Signage Presentation For Via Satellite
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Digital Signage Presentation For Via Satellite

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This is a presentation I gave for a webinar hosted by Via Satellite on Feb. 17, 2009.

This is a presentation I gave for a webinar hosted by Via Satellite on Feb. 17, 2009.

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Digital Signage Presentation For Via Satellite Presentation Transcript

  • 1. Digital signage: pros and cons during a credit crunch David Drain Executive Director Digital Signage Association
  • 2. Digital signage is ubiquitous Retail Financial Corporate Communication Travel
  • 3. Other venues for digital out-of-home (DOOH)
    • Bus shelters
    • Casinos
    • Elevators
    • Gas pumps
    • Health clubs
    • Outdoor billboards
    • Shopping malls
    • Sports arenas
    • Subway tunnels
    • Taxis
    • And the list goes on…
  • 4. Top stories from 2008
    • Acquisitions: Hughes acquires Helius; Scala acquires MISC
    • Wal-Mart launches new Smart Network
    • Digital out-of-home companies draw big funding
    • Reflect Systems, CBS Outernet launch GameStop network
    • OVAB releases Audience Metrics Guidelines for DOOH media
    Source: DigitalSignageToday.com
  • 5. Top 10 trends for 2009
    • Content is still king
    • Traditional broadcasters getting into DS market
    • Agencies are awaking to the power of DS
    • Brands are shifting money from TV to DS
    • Cross-platform and interaction with cell phones is critical
    • Interactivity and measurement
    • Data-driven content or ad search
    • Cost of LCD and players coming down
    • Consolidation and failures will continue
    • Growth for the industry is moderate, but positive
    Source: Keith Kelsen, MediaTile
  • 6. Industry statistics: PQ Media
    • Industry shakeout will cause growth to decelerate from 2007’s 24.5%
    • Expected compound annual growth rate of 12.9% between 2007 and 2012
    • U.S. digital OOH spending tripled since 2002, exceeding 20% growth each year
    • Digital OOH spending in Europe, Asia and the Americas to grow 12.8%, to $6.11 billion in 2008
    • Slower than last year’s 22.6% rate, digital OOH is still expected to expand 14.5% from 2007 to 2012
  • 7. Industry statistics: DisplaySearch Flatscreen sales forecast for 2009-2010 down, but still expected to grow
  • 8. Opportunities for digital signage network operators in a down economy
    • Small networks
    • New screens on existing properties
    • Non-advertising networks
    • Non-retail networks
    Sources: Bill Gerba, WireSpring; DigitalSignageToday.com
  • 9. Thank you David Drain Executive Director Digital Signage Association [email_address]