Moxie 100506081732-phpapp02
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John Jantstch has a new book out,

John Jantstch has a new book out,

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Moxie 100506081732-phpapp02 Presentation Transcript

  • 1. The Referral EngineTeaching Your Business To Market Itself
    John Jantsch
    Duct Tape Marketing
    Twitter: @ducttape - #dtmtexas
  • 2. The realities of referral
    @ducttape - #dtmtexas
  • 3. #1 People make referrals because they need to
    @ducttape - #dtmtexas
  • 4. #2 All business involves risk
    @ducttape - #dtmtexas
  • 5. #3 Nobody talks about boring businesses
    @ducttape - #dtmtexas
  • 6. #4 Consistency builds trust
    @ducttape - #dtmtexas
  • 7. #5 Marketing is a system
    @ducttape - #dtmtexas
  • 8. Definition of Marketing
    @ducttape - #dtmtexas
  • 9. 4Ps vs. 4Cs
    @ducttape - #dtmtexas
  • 10. Content
    @ducttape - #dtmtexas
  • 11. Context
    @ducttape - #dtmtexas
  • 12. Connection
    @ducttape - #dtmtexas
  • 13. Community
    @ducttape - #dtmtexas
  • 14. Digital interactivity is now at the center of marketing
    @ducttape - #dtmtexas
  • 15. The funnel is broken
    “When it comes to lead and referral generation, customer experience is the new black.”
  • 16. The Marketing Hourglasssm
    @ducttape - #dtmtexas
    © Duct Tape Marketing – all rights reserved
  • 17. Filling the gaps – product and process questions
    @ducttape - #dtmtexas
    © Duct Tape Marketing – all rights reserved
  • 18. The Referral Engine System
    • Authentic strategy
    • 19. Content that builds trust
    • 20. Content that educates
    • 21. Customer community
    • 22. Partner community
    • 23. Execution
    • 24. Follow-up
    @ducttape - #dtmtexas
  • 25. Authentic strategy
    • Ideal customer
    • 26. Core talkable difference
    • 27. Supporting elements
    • 28. Culture to match
    • 29. Expectation
    @ducttape - #dtmtexas
  • 30. Content that builds trust
    • Educational
    • 31. Social media
    • 32. SEO
    • 33. Reviews
    • 34. Testimonials
    @ducttape - #dtmtexas
  • 35. Content that educates
    • White papers
    • 36. Webinars
    • 37. FAQs
    • 38. Success stories
    • 39. Perfect Intro
    @ducttape - #dtmtexas
  • 40. Customer community
    • Champions
    • 41. Education
    • 42. Offers
    • 43. Tools
    • 44. Community
    @ducttape - #dtmtexas
  • 45. Partner community
    • Frame of mind
    • 46. Identify
    • 47. Recruit
    • 48. Activate
    • 49. Platform
    @ducttape - #dtmtexas
  • 50. Execution
    • Collection
    • 51. Results review
    • 52. Moments of truth
    @ducttape - #dtmtexas
  • 53. Follow-up
    • A lead, now what?
    • 54. Customers
    • 55. Partners
    • 56. Measure
    @ducttape - #dtmtexas
  • 57. Small business email evolution
    John Jantsch
    • author of Duct Tape Marketing andThe Referral Engine
    • 58. Forbes favorite for marketing
    @ducttape - #dtmtexas