What to observe? Logs Analytics Data findingse.g. Success rateof transcription Social sciences Qualitative study MotivationIndividual andgroup Mixed methods Differences intechnique and scale Unlikely to be an simpletransferable metric
• Are the tree, bot and/or dating site Social Machines?• What are their trajectories?• Cyberphysical scenario involving machine-to-machinecommunication without human mediation• Illustrates automatic assembly – unintended butpurposeful• Glimpse of APIs and the service-oriented ecosystem• Bot detection algorithm illustrates observationmechanism (human / automated?)• Machines impersonating people; e.g. people can buytwitter followers, how do they know they’re not bots?The Lessons of the Raspberry Tree
Identify EcosystemsWhere Social Machines are1. Interacting and competing with others2. Being designed, born and co-evolving3. Variable in size, purpose, lifetime and intent4. Reflecting the trends towards cyber-physicaland machine-to-machine systems
• The constituent Social Machines and their trajectories• Technologies, humans and their interfaces, includingintersection with physical world• The design processes, and how they correlate withsuccessful machines• Ground rules leading to emergent behaviour– rules by which people abide– rules encoded in design– part of community conduct– grounded in how other Social Machines behaveAnalyse
• Observing SocialMachines Part 2:How to Observe?• Toolkit approach• Embrace otherobservatories• Instrument theecosystemFuture Work
• You are all observers… • Go forth, engage with the machines• Design new ones!• The observatory is really a laboratory• Share the (methodological) toolkit• Report your findings in these workshopsYour mission should you choose toaccept it…
email@example.com/people/dderwww.scilogs.com/eresearch@dderSOCIAM: The Theory and Practice of Social Machines is funded by the UKEngineering and Physical Sciences Research Council (EPSRC) under grantnumber EPJ017728/1 and comprises the Universities of Southampton,Oxford and Edinburgh. See sociam.org
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