We Are All Publishers Now

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The presenation I'm due to give on June 25 in London, at the Henry Stewart Digital Asset
Management event.
Very close to the one I previously presented at WidgetWebExpo in NYC on June 16, 2008.

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  • We Are All Publishers Now

    1. We’re all publishers now David Cushman Bauer Consumer Media
    2.  
    3. WE SPEAK you listen
    4.  
    5. <ul><li>Who gets to control production of content now? </li></ul>
    6. <ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul>
    7. <ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to control distribution of content now? </li></ul>
    8. <ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to control distribution of content now? </li></ul><ul><li>Anyone and everyone </li></ul>
    9. <ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to control distribution of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to control the user experience now? </li></ul>
    10. <ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to control distribution of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to control the user experience now? </li></ul><ul><li>The user controls their own A-Z journey </li></ul>
    11.  
    12. I made it myself…
    13.  
    14. EVERYONE IS AN ADVERTISER NOW
    15. It’s all mine, mine, mine!!!* *wish it was yours, yours, yours
    16.  
    17. The outcome relies on 3 things:
    18. The outcome relies on 3 things: <ul><li>1. A willingness to relinquish control. </li></ul>
    19. The outcome relies on 3 things: <ul><li>1. A willingness to relinquish control. 2. Toolkits users can play with. </li></ul>
    20. The outcome relies on 3 things: <ul><li>1. A willingness to relinquish control. 2. Toolkits users can play with. 3. Creative users. </li></ul>
    21. The outcome relies on 3 things: <ul><li>1. A willingness to relinquish control. 2. Toolkits users can play with. 3. Creative users. </li></ul><ul><li>2 and 3 are in place. </li></ul><ul><li>But are you ready for No1? </li></ul>
    22. What if? <ul><li>If </li></ul><ul><li>If </li></ul><ul><li>If </li></ul>
    23. What if? <ul><li>If it is not to control who makes content </li></ul><ul><li>If </li></ul><ul><li>If </li></ul>
    24. What if? <ul><li>If it is not to control who makes content </li></ul><ul><li>If it is not to control distribution </li></ul>
    25. What if? <ul><li>If it is not to control who makes content </li></ul><ul><li>If it is not to control distribution </li></ul><ul><li>If it is not to control the user experience </li></ul>
    26. What then ? <ul><li>If it is not to control who makes content </li></ul><ul><li>If it is not to control distribution </li></ul><ul><li>If it is not to control the user experience </li></ul><ul><li>What is the role of media, then? </li></ul>
    27. Triple play <ul><li>Be the thing purchased at the end of the user experience </li></ul><ul><li>Be a discreet element of the experience </li></ul><ul><li>Be the menu from which the experiences are selected </li></ul>
    28.  
    29.  
    30.  
    31. The disruption has only just begun
    32. <ul><li>You can’t take part in a community unless you create part of it </li></ul>
    33.  
    34.  
    35. Follow the widgets : Find your way
    36. Thank you! David Cushman Bauer Consumer Media <ul><li>Twitter.com/davidcushman </li></ul><ul><li>FasterFuture.blogspot.com </li></ul><ul><li>[email_address] </li></ul><ul><li>All images shared by the Flickr community </li></ul>

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