We’re all publishers now David Cushman Bauer Consumer Media

WE SPEAK you listen

Who gets to control production of content now?

Who gets to control production of content now?

Who gets to control production of content now? Anyone and everyone

Who gets to control production of content now?

Anyone and everyone

Who gets to control production of content now? Anyone and everyone Who gets to control distribution of content now?

Who gets to control production of content now?

Anyone and everyone

Who gets to control distribution of content now?

Who gets to control production of content now? Anyone and everyone Who gets to control distribution of content now? Anyone and everyone

Who gets to control production of content now?

Anyone and everyone

Who gets to control distribution of content now?

Anyone and everyone

Who gets to control production of content now? Anyone and everyone Who gets to control distribution of content now? Anyone and everyone Who gets to control the user experience now?

Who gets to control production of content now?

Anyone and everyone

Who gets to control distribution of content now?

Anyone and everyone

Who gets to control the user experience now?

Who gets to control production of content now? Anyone and everyone Who gets to control distribution of content now? Anyone and everyone Who gets to control the user experience now? The user controls their own A-Z journey

Who gets to control production of content now?

Anyone and everyone

Who gets to control distribution of content now?

Anyone and everyone

Who gets to control the user experience now?

The user controls their own A-Z journey

I made it myself…

EVERYONE IS AN ADVERTISER NOW

It’s all mine, mine, mine!!!* *wish it was yours, yours, yours

The outcome relies on 3 things:

The outcome relies on 3 things: 1. A willingness to relinquish control.

1. A willingness to relinquish control.

The outcome relies on 3 things: 1. A willingness to relinquish control. 2. Toolkits users can play with.

1. A willingness to relinquish control. 2. Toolkits users can play with.

The outcome relies on 3 things: 1. A willingness to relinquish control. 2. Toolkits users can play with. 3. Creative users.

1. A willingness to relinquish control. 2. Toolkits users can play with. 3. Creative users.

The outcome relies on 3 things: 1. A willingness to relinquish control. 2. Toolkits users can play with. 3. Creative users. 2 and 3 are in place. But are you ready for No1?

1. A willingness to relinquish control. 2. Toolkits users can play with. 3. Creative users.

2 and 3 are in place.

But are you ready for No1?

What if? If If If

If

If

If

What if? If it is not to control who makes content If If

If it is not to control who makes content

If

If

What if? If it is not to control who makes content If it is not to control distribution

If it is not to control who makes content

If it is not to control distribution

What if? If it is not to control who makes content If it is not to control distribution If it is not to control the user experience

If it is not to control who makes content

If it is not to control distribution

If it is not to control the user experience

What then ? If it is not to control who makes content If it is not to control distribution If it is not to control the user experience What is the role of media, then?

If it is not to control who makes content

If it is not to control distribution

If it is not to control the user experience

What is the role of media, then?

Triple play Be the thing purchased at the end of the user experience Be a discreet element of the experience Be the menu from which the experiences are selected

Be the thing purchased at the end of the user experience

Be a discreet element of the experience

Be the menu from which the experiences are selected

The disruption has only just begun

You can’t take part in a community unless you create part of it

You can’t take part in a community unless you create part of it

Follow the widgets : Find your way

Thank you! David Cushman Bauer Consumer Media Twitter.com/davidcushman FasterFuture.blogspot.com [email_address] All images shared by the Flickr community

Twitter.com/davidcushman

FasterFuture.blogspot.com

[email_address]

All images shared by the Flickr community