We Are All Publishers Now
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We Are All Publishers Now

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The presenation I'm due to give on June 25 in London, at the Henry Stewart Digital Asset ...

The presenation I'm due to give on June 25 in London, at the Henry Stewart Digital Asset
Management event.
Very close to the one I previously presented at WidgetWebExpo in NYC on June 16, 2008.

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We Are All Publishers Now We Are All Publishers Now Presentation Transcript

  • We’re all publishers now David Cushman Bauer Consumer Media
  •  
  • WE SPEAK you listen
  •  
    • Who gets to control production of content now?
    • Who gets to control production of content now?
    • Anyone and everyone
    • Who gets to control production of content now?
    • Anyone and everyone
    • Who gets to control distribution of content now?
    • Who gets to control production of content now?
    • Anyone and everyone
    • Who gets to control distribution of content now?
    • Anyone and everyone
    • Who gets to control production of content now?
    • Anyone and everyone
    • Who gets to control distribution of content now?
    • Anyone and everyone
    • Who gets to control the user experience now?
    • Who gets to control production of content now?
    • Anyone and everyone
    • Who gets to control distribution of content now?
    • Anyone and everyone
    • Who gets to control the user experience now?
    • The user controls their own A-Z journey
  •  
  • I made it myself…
  •  
  • EVERYONE IS AN ADVERTISER NOW
  • It’s all mine, mine, mine!!!* *wish it was yours, yours, yours
  •  
  • The outcome relies on 3 things:
  • The outcome relies on 3 things:
    • 1. A willingness to relinquish control.
  • The outcome relies on 3 things:
    • 1. A willingness to relinquish control. 2. Toolkits users can play with.
  • The outcome relies on 3 things:
    • 1. A willingness to relinquish control. 2. Toolkits users can play with. 3. Creative users.
  • The outcome relies on 3 things:
    • 1. A willingness to relinquish control. 2. Toolkits users can play with. 3. Creative users.
    • 2 and 3 are in place.
    • But are you ready for No1?
  • What if?
    • If
    • If
    • If
  • What if?
    • If it is not to control who makes content
    • If
    • If
  • What if?
    • If it is not to control who makes content
    • If it is not to control distribution
  • What if?
    • If it is not to control who makes content
    • If it is not to control distribution
    • If it is not to control the user experience
  • What then ?
    • If it is not to control who makes content
    • If it is not to control distribution
    • If it is not to control the user experience
    • What is the role of media, then?
  • Triple play
    • Be the thing purchased at the end of the user experience
    • Be a discreet element of the experience
    • Be the menu from which the experiences are selected
  •  
  •  
  •  
  • The disruption has only just begun
    • You can’t take part in a community unless you create part of it
  •  
  •  
  • Follow the widgets : Find your way
  • Thank you! David Cushman Bauer Consumer Media
    • Twitter.com/davidcushman
    • FasterFuture.blogspot.com
    • [email_address]
    • All images shared by the Flickr community