Social Media made easy

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Brando-Digital's nice and easy slidedeck to explain social media to anyone who needs it :-)

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Social Media made easy

  1. 1. Intro to Social media
  2. 3. It’s all about the people, people <ul><li>Social media is everything from email to twitter, forums to Facebook. It’s where people talk - online. </li></ul><ul><li>Distribution is by people to people </li></ul><ul><li>Content is by people to be shared with other people </li></ul>
  3. 5. Social media <ul><li>Is not : A channel (it’s a network) </li></ul>Is not : A place to broadcast (it’s for conversations)
  4. 6. Peer-to-Peer <ul><li>The most powerful behaviour changer there is </li></ul><ul><li>We do what others like us do </li></ul><ul><li>Social media brings us together with people like us </li></ul><ul><li>Social media helps people like us to act together collectively </li></ul>
  5. 7. The user IS the destination now <ul><li>They control their own ‘user experiences’ </li></ul><ul><li>They block out online advertising </li></ul><ul><li>They are on a journey. Go with them </li></ul><ul><li>Don’t interrupt, join with </li></ul>
  6. 8. We’re all publishers now <ul><li>186m blogs globally and growing </li></ul><ul><li>73% of all web users read blogs </li></ul><ul><li>Facebook members 132.1 million unique users in June 2008 </li></ul><ul><li>MySpace had 117.6 million users in the same month </li></ul><ul><li>More video added to Youtube in last year than broadcast by TV EVER! </li></ul>
  7. 9. 4 Social Media Myths
  8. 10. Blogging is just for Geeks X Universal Mccan ‘Next Thing Now’ 2009
  9. 11. It’s just a fad X <ul><li>Screen shot </li></ul>Universal Mccan ‘Next Thing Now’ 2009
  10. 12. Its all Facebook & Myspace X Universal Mccan ‘Next Thing Now’ 2009
  11. 13. It’s just a Western Craze X Universal Mccan ‘Next Thing Now’ 2009
  12. 14. We’re all advertisers and marketers now <ul><li>Friend-recommendation is responsible for 70%+ of all purchase decisions </li></ul><ul><li>34% write about products and brands on their blogs </li></ul><ul><li>23% of social network users have added applications </li></ul><ul><li>18% of bloggers install widgets </li></ul>
  13. 15. Ready to join in?
  14. 16. <ul><li>Contact: </li></ul><ul><li>David Cushman </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter.com/davidcushman </li></ul>

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