Intro to Social media

It’s all about the people, people Social media is everything from email to twitter, forums to Facebook. It’s where people talk - online. Distribution is by people to people Content is by people to be shared with other people

Social media is everything from email to twitter, forums to Facebook. It’s where people talk - online.

Distribution is by people to people

Content is by people to be shared with other people

Social media Is not : A channel (it’s a network) Is not : A place to broadcast (it’s for conversations)

Is not : A channel (it’s a network)

Peer-to-Peer The most powerful behaviour changer there is We do what others like us do Social media brings us together with people like us Social media helps people like us to act together collectively

The most powerful behaviour changer there is

We do what others like us do

Social media brings us together with people like us

Social media helps people like us to act together collectively

The user IS the destination now They control their own ‘user experiences’ They block out online advertising They are on a journey. Go with them Don’t interrupt, join with

They control their own ‘user experiences’

They block out online advertising

They are on a journey. Go with them

Don’t interrupt, join with

We’re all publishers now 186m blogs globally and growing 73% of all web users read blogs Facebook members 132.1 million unique users in June 2008 MySpace had 117.6 million users in the same month More video added to Youtube in last year than broadcast by TV EVER!

186m blogs globally and growing

73% of all web users read blogs

Facebook members 132.1 million unique users in June 2008

MySpace had 117.6 million users in the same month

More video added to Youtube in last year than broadcast by TV EVER!

4 Social Media Myths

Blogging is just for Geeks X Universal Mccan ‘Next Thing Now’ 2009

It’s just a fad X Screen shot Universal Mccan ‘Next Thing Now’ 2009

Screen shot

Its all Facebook & Myspace X Universal Mccan ‘Next Thing Now’ 2009

It’s just a Western Craze X Universal Mccan ‘Next Thing Now’ 2009

We’re all advertisers and marketers now Friend-recommendation is responsible for 70%+ of all purchase decisions 34% write about products and brands on their blogs 23% of social network users have added applications 18% of bloggers install widgets

Friend-recommendation is responsible for 70%+ of all purchase decisions

34% write about products and brands on their blogs

23% of social network users have added applications

18% of bloggers install widgets

Ready to join in?

Contact: David Cushman [email_address] Twitter.com/davidcushman

Contact:

David Cushman

[email_address]

Twitter.com/davidcushman