Plug collaboration into your business

Need Some Help? Let the crowd shape you. Make you a better fit. The Co-Creation Consultancy

We are
What’s changed
Our Method

We are..
We are a crowd of researchers, planners, brand strategists, web developers and social media specialists.
We use methods of co-creation to bring about insight, innovation and action for organisations.
We make your products, services and communications a better fit for the intended consumer – helping deliver a better business

We are.
What’s changed
Our Method

People have always been activists

With opinions With

Then: Locally

Now: Globally Connected

They are in control. Friend or Foe.

TV Ads may entertain but do they convince

Age of innocence lost Age of Ad Innocence is lost.. Forever

Campaign Micro-Sites Banners & Ads Space Junk to navigate around

Pull not push The User is the Destination

Feed Me!
Getting what I want
When I want
Where I want
How I want
Result:
Media Fragmentation.

Culture of Niche Personalisation Diversification Fragmentation The only reach is Long-tail

And now free from the desktop

The Collective Mind. Hive Mentality. Always On. Always Working. Crafting and Shaping.

So Everything is Beta
and Beta is inviting

So invite your greatest asset PEOPLE both Inside & Out Inside to Co-Create

NB: Applied to typical Product & Service Supply Chain
Impact to Business
Cheaper, quicker routes to market
Greater operational efficiencies
Direct and unmediated relations with consumers
Resulting decreased dependencies on 3 rd party mediators (agencies & media owners)
Less message more action driven

Impact to Market Research
Answers without questions
Global real-time data
Contextual social profiling
Massive reduction in cost
Real scale for Qual research
Answers More Answers

Impact on Communications
Less broadcast & eyeballs
More conversational
No spin rather open transparency
Requires engagement
Requires P2P transmission
Greater ROI and conversions

This does not mean you give everything over to the mob. No you do still have a role. Create something inviting. Curate their ideas

We are.
What’s changed.
Our Method

Attracts more users more ideas, potential new customers Private, Safer, faster; greater control OPEN CLOSED 90:10 Co-Creation Process

Selection
Crowd Recruitment:
Open , shows Brand Affinity
Responsive , shows Mindset
Voted , shows Relevancy

An ‘Influential’ to 90:10 is
Connected
Representative
Constructive
Respected
Quoted

Make things for your customers with your customers
Looking for a new product?
Looking for a competitive edge?
Need to improve your current offering?
Need to create a brand from scratch?
Time for a brand refresh?

So what are you waiting for? Contact: Jamie Burke CEO 90:10 Group or David Cushman Head of Innovation [email_address] Twitter.com/jamie247 [email_address] Twitter.com/DavidCushman

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Plug collaboration into your business

by david cushman on Mar 24, 2010

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Plug collaboration into your business — Presentation Transcript