Plug collaboration into your business

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Outlining 90:10's processes for delivering rapid-fire co-creation. We bring internal and external communities together to create best-fit solutions to the benefit of all parties. We do this by using …

Outlining 90:10's processes for delivering rapid-fire co-creation. We bring internal and external communities together to create best-fit solutions to the benefit of all parties. We do this by using the best set of tools humanity has ever had to connect us.
By way of disclosure I am currently MD of 90:10 Ltd and Global Head of Innovation for 90:10 Group (Ninety10group.com)

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Transcript

  • 1. Need Some Help? Let the crowd shape you. Make you a better fit. The Co-Creation Consultancy
  • 2.
    • We are
    • What’s changed
    • Our Method
  • 3. We are..
    • We are a crowd of researchers, planners, brand strategists, web developers and social media specialists.
    • We use methods of co-creation to bring about insight, innovation and action for organisations.
    • We make your products, services and communications a better fit for the intended consumer – helping deliver a better business
  • 4.
    • We are.
    • What’s changed
    • Our Method
  • 5. People have always been activists
  • 6. With opinions With
  • 7. BUT!
  • 8. Then: Locally
  • 9. Now: Globally Connected
  • 10. They are in control. Friend or Foe.
  • 11. TV Ads may entertain but do they convince
  • 12. Age of innocence lost Age of Ad Innocence is lost.. Forever
  • 13. Campaign Micro-Sites Banners & Ads Space Junk to navigate around
  • 14. Pull not push The User is the Destination
  • 15. Feed Me!
    • Getting what I want
    • When I want
    • Where I want
    • How I want
    • Result:
    • Media Fragmentation.
  • 16. Culture of Niche Personalisation Diversification Fragmentation The only reach is Long-tail
  • 17. And now free from the desktop
  • 18. The Collective Mind. Hive Mentality. Always On. Always Working. Crafting and Shaping.
  • 19. So Everything is Beta
    • and Beta is inviting
  • 20. So invite your greatest asset PEOPLE both Inside & Out Inside to Co-Create
  • 21. NB: Applied to typical Product & Service Supply Chain
    • Impact to Business
    • Cheaper, quicker routes to market
    • Greater operational efficiencies
    • Direct and unmediated relations with consumers
    • Resulting decreased dependencies on 3 rd party mediators (agencies & media owners)
    • Less message more action driven
  • 22.
    • Impact to Market Research
    • Answers without questions
    • Global real-time data
    • Contextual social profiling
    • Massive reduction in cost
    • Real scale for Qual research
    Answers More Answers
  • 23.
    • Impact on Communications
    • Less broadcast & eyeballs
    • More conversational
    • No spin rather open transparency
    • Requires engagement
    • Requires P2P transmission
    • Greater ROI and conversions
  • 24. This does not mean you give everything over to the mob. No you do still have a role. Create something inviting. Curate their ideas
  • 25.
    • We are.
    • What’s changed.
    • Our Method
  • 26. Attracts more users more ideas, potential new customers Private, Safer, faster; greater control OPEN CLOSED 90:10 Co-Creation Process
  • 27. Selection
    • Crowd Recruitment:
    • Open , shows Brand Affinity
    • Responsive , shows Mindset
    • Voted , shows Relevancy
  • 28. An ‘Influential’ to 90:10 is
    • Connected
    • Representative
    • Constructive
    • Respected
    • Quoted
  • 29. Make things for your customers with your customers
    • Looking for a new product?
    • Looking for a competitive edge?
    • Need to improve your current offering?
    • Need to create a brand from scratch?
    • Time for a brand refresh?
  • 30. So what are you waiting for? Contact: Jamie Burke CEO 90:10 Group or David Cushman Head of Innovation [email_address] Twitter.com/jamie247 [email_address] Twitter.com/DavidCushman