Media Transformative   David Cushman   Bauer Consumer Media
 
WE SPEAK you listen
 
<ul><li>Who gets to control production of content now? </li></ul>
<ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul>
<ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to...
<ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to...
<ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to...
<ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to...
 
I made it myself…
 
EVERYONE   IS AN  ADVERTISER  NOW
It’s all mine, mine, mine!!!* *wish it was yours, yours, yours
 
The outcome relies on 3 things:
The outcome relies on 3 things: <ul><li>1. A willingness to relinquish control. </li></ul>
The outcome relies on 3 things: <ul><li>1. A willingness to relinquish control. 2. Toolkits users can play with. </li></ul>
The outcome relies on 3 things: <ul><li>1. A willingness to relinquish control. 2. Toolkits users can play with. 3. Creati...
The outcome relies on 3 things: <ul><li>1. A willingness to relinquish control. 2. Toolkits users can play with. 3. Creati...
What if? <ul><li>If </li></ul><ul><li>If </li></ul><ul><li>If </li></ul>
What if? <ul><li>If it is not to control who makes content </li></ul><ul><li>If </li></ul><ul><li>If </li></ul>
What if? <ul><li>If it is not to control who makes content </li></ul><ul><li>If it is not to control distribution  </li></ul>
What if? <ul><li>If it is not to control who makes content </li></ul><ul><li>If it is not to control distribution  </li></...
What  then ? <ul><li>If it is not to control who makes content </li></ul><ul><li>If it is not to control distribution  </l...
Triple play <ul><li>Be the thing purchased at the end of the user experience </li></ul><ul><li>Be a discreet element of th...
 
 
 
The disruption has only just begun
 
 
Follow the  widgets :  Find your way
Big thanks! David Cushman Bauer Consumer Media <ul><li>Twitter.com/davidcushman </li></ul><ul><li>FasterFuture.blogspot.co...
Upcoming SlideShare
Loading in …5
×

Media Transformative: How widgets close the gap between ad and content

2,800 views
2,507 views

Published on

The presentation I'm giving at http://www.widgetwebexpo on Jun 16-17 2008 in New York.
Considers how widgets offer media a way of understanding their role in the networked world

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,800
On SlideShare
0
From Embeds
0
Number of Embeds
61
Actions
Shares
0
Downloads
71
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • Media Transformative: How widgets close the gap between ad and content

    1. Media Transformative David Cushman Bauer Consumer Media
    2.  
    3. WE SPEAK you listen
    4.  
    5. <ul><li>Who gets to control production of content now? </li></ul>
    6. <ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul>
    7. <ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to control distribution of content now? </li></ul>
    8. <ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to control distribution of content now? </li></ul><ul><li>Anyone and everyone </li></ul>
    9. <ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to control distribution of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to control the user experience now? </li></ul>
    10. <ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to control distribution of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to control the user experience now? </li></ul><ul><li>The user controls their own A-Z journey </li></ul>
    11.  
    12. I made it myself…
    13.  
    14. EVERYONE IS AN ADVERTISER NOW
    15. It’s all mine, mine, mine!!!* *wish it was yours, yours, yours
    16.  
    17. The outcome relies on 3 things:
    18. The outcome relies on 3 things: <ul><li>1. A willingness to relinquish control. </li></ul>
    19. The outcome relies on 3 things: <ul><li>1. A willingness to relinquish control. 2. Toolkits users can play with. </li></ul>
    20. The outcome relies on 3 things: <ul><li>1. A willingness to relinquish control. 2. Toolkits users can play with. 3. Creative users. </li></ul>
    21. The outcome relies on 3 things: <ul><li>1. A willingness to relinquish control. 2. Toolkits users can play with. 3. Creative users. </li></ul><ul><li>2 and 3 are in place. </li></ul><ul><li>But are you ready for No1? </li></ul>
    22. What if? <ul><li>If </li></ul><ul><li>If </li></ul><ul><li>If </li></ul>
    23. What if? <ul><li>If it is not to control who makes content </li></ul><ul><li>If </li></ul><ul><li>If </li></ul>
    24. What if? <ul><li>If it is not to control who makes content </li></ul><ul><li>If it is not to control distribution </li></ul>
    25. What if? <ul><li>If it is not to control who makes content </li></ul><ul><li>If it is not to control distribution </li></ul><ul><li>If it is not to control the user experience </li></ul>
    26. What then ? <ul><li>If it is not to control who makes content </li></ul><ul><li>If it is not to control distribution </li></ul><ul><li>If it is not to control the user experience </li></ul><ul><li>What is the role of media, then? </li></ul>
    27. Triple play <ul><li>Be the thing purchased at the end of the user experience </li></ul><ul><li>Be a discreet element of the experience </li></ul><ul><li>Be the menu from which the experiences are selected </li></ul>
    28.  
    29.  
    30.  
    31. The disruption has only just begun
    32.  
    33.  
    34. Follow the widgets : Find your way
    35. Big thanks! David Cushman Bauer Consumer Media <ul><li>Twitter.com/davidcushman </li></ul><ul><li>FasterFuture.blogspot.com </li></ul><ul><li>[email_address] </li></ul><ul><li>All images shared by the Flickr community. We rock! </li></ul>

    ×