Media Transformative: How widgets close the gap between ad and content

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The presentation I'm giving at http://www.widgetwebexpo on Jun 16-17 2008 in New York. …

The presentation I'm giving at http://www.widgetwebexpo on Jun 16-17 2008 in New York.
Considers how widgets offer media a way of understanding their role in the networked world

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Transcript

  • 1. Media Transformative David Cushman Bauer Consumer Media
  • 2.  
  • 3. WE SPEAK you listen
  • 4.  
  • 5.
    • Who gets to control production of content now?
  • 6.
    • Who gets to control production of content now?
    • Anyone and everyone
  • 7.
    • Who gets to control production of content now?
    • Anyone and everyone
    • Who gets to control distribution of content now?
  • 8.
    • Who gets to control production of content now?
    • Anyone and everyone
    • Who gets to control distribution of content now?
    • Anyone and everyone
  • 9.
    • Who gets to control production of content now?
    • Anyone and everyone
    • Who gets to control distribution of content now?
    • Anyone and everyone
    • Who gets to control the user experience now?
  • 10.
    • Who gets to control production of content now?
    • Anyone and everyone
    • Who gets to control distribution of content now?
    • Anyone and everyone
    • Who gets to control the user experience now?
    • The user controls their own A-Z journey
  • 11.  
  • 12. I made it myself…
  • 13.  
  • 14. EVERYONE IS AN ADVERTISER NOW
  • 15. It’s all mine, mine, mine!!!* *wish it was yours, yours, yours
  • 16.  
  • 17. The outcome relies on 3 things:
  • 18. The outcome relies on 3 things:
    • 1. A willingness to relinquish control.
  • 19. The outcome relies on 3 things:
    • 1. A willingness to relinquish control. 2. Toolkits users can play with.
  • 20. The outcome relies on 3 things:
    • 1. A willingness to relinquish control. 2. Toolkits users can play with. 3. Creative users.
  • 21. The outcome relies on 3 things:
    • 1. A willingness to relinquish control. 2. Toolkits users can play with. 3. Creative users.
    • 2 and 3 are in place.
    • But are you ready for No1?
  • 22. What if?
    • If
    • If
    • If
  • 23. What if?
    • If it is not to control who makes content
    • If
    • If
  • 24. What if?
    • If it is not to control who makes content
    • If it is not to control distribution
  • 25. What if?
    • If it is not to control who makes content
    • If it is not to control distribution
    • If it is not to control the user experience
  • 26. What then ?
    • If it is not to control who makes content
    • If it is not to control distribution
    • If it is not to control the user experience
    • What is the role of media, then?
  • 27. Triple play
    • Be the thing purchased at the end of the user experience
    • Be a discreet element of the experience
    • Be the menu from which the experiences are selected
  • 28.  
  • 29.  
  • 30.  
  • 31. The disruption has only just begun
  • 32.  
  • 33.  
  • 34. Follow the widgets : Find your way
  • 35. Big thanks! David Cushman Bauer Consumer Media
    • Twitter.com/davidcushman
    • FasterFuture.blogspot.com
    • [email_address]
    • All images shared by the Flickr community. We rock!