From broadcast PR to P2PR
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From broadcast PR to P2PR

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Graphical description of why assembling the skills of the networked world enables richer PR. By David Cushman. Find me at http://fasterfuture.blogspot.com

Graphical description of why assembling the skills of the networked world enables richer PR. By David Cushman. Find me at http://fasterfuture.blogspot.com

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From broadcast PR to P2PR From broadcast PR to P2PR Presentation Transcript

  • From Broadcast PR to P2P R David Cushman FasterFuture.blogspot.com
  • THE STAGE Scale = audience = where the eyeballs were? Message Broadcast at audience David Cushman FasterFuture.blogspot.com THE STAGE THE STAGE Message Broadcast at audience Message Broadcast at audience PR
  • In the networked world no one is looking at the stage. They are looking at each other David Cushman FasterFuture.blogspot.com THE STAGE THE STAGE THE STAGE PR
  • PR people have to become P2PR people: Peer-to-Peer, Publisher-to-Publisher David Cushman FasterFuture.blogspot.com P2P R
    • Share messages among their groups.
    • They adapt them to suit their groups.
    • They make the message theirs
    We share what we think is cool with people who (we think) will think its cool , too David Cushman FasterFuture.blogspot.com
    • The groups are not fixed (adhoc).
    • The message spreads when the
    • groups reform around a new purpose
    They select what they think is cool (has utility) to take with them on their journey David Cushman FasterFuture.blogspot.com
  • Participants adapt the message to suit the group they wish to share it with The people best-placed to adapt the message are in the group, not on the stage David Cushman FasterFuture.blogspot.com
  • And so it continues; the message evolving to survive. Or it dies out. We share what we think is cool. That which we co-create, we embrace David Cushman FasterFuture.blogspot.com
  • They aren’t your groups, they are theirs. They aren’t your messages, they are theirs PR is not done to them, it is done by them David Cushman FasterFuture.blogspot.com
  • But. The broadcast world ain’t dead (yet). Wise PR people do both David Cushman FasterFuture.blogspot.com THE STAGE THE STAGE PR P2PR Message Broadcast at audience Message Broadcast at audience