From broadcast PR to P2PR

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4 comments

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+ guest7e1d86 2 years ago
This is a bit strange - almost Propaganda-esque.
+ david cushman 2 years ago
thanks for sharing it tracy.
+ Barbara Nixon 2 years ago
Thanks for sharing this slide deck. I’ll show it in my Corporate PR class this fall.
+ Tracy Playle 2 years ago
David, I really like the way you have visualised the challenge that us PR people are facing and love the concept of P2PR. I hope you don’t mind but I have embeded your presentation in a blog post (have linked through to your blog too). You can see it here www.picklejarcommunications.blogspot.com

Notes on slide 1

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gongxie favorited this 2 years ago
Tags p2p
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Ole Emil Johnsen, Kommunikasjonsrådgiver at Colt Kommunikasjon AS, favorited this 2 years ago
Tags pr social media socialmedia pr2.0
christophe peckeu at Benett, favorited this 2 years ago
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Barbara Nixon, Assistant Professor of Public Relations at Georgia Southern University, favorited this 2 years ago
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Tracy Playle, Communications Consultant at Pickle Jar Communications Limited, favorited this 2 years ago

From broadcast PR to P2PR - Presentation Transcript

From Broadcast PR to P2P R David Cushman FasterFuture.blogspot.com
THE STAGE Scale = audience = where the eyeballs were? Message Broadcast at audience David Cushman FasterFuture.blogspot.com THE STAGE THE STAGE Message Broadcast at audience Message Broadcast at audience PR
In the networked world no one is looking at the stage. They are looking at each other David Cushman FasterFuture.blogspot.com THE STAGE THE STAGE THE STAGE PR
PR people have to become P2PR people: Peer-to-Peer, Publisher-to-Publisher David Cushman FasterFuture.blogspot.com P2P R
- Share messages among their groups.
- They adapt them to suit their groups.
- They make the message theirs
We share what we think is cool with people who (we think) will think its cool , too David Cushman FasterFuture.blogspot.com
- The groups are not fixed (adhoc).
- The message spreads when the
- groups reform around a new purpose
They select what they think is cool (has utility) to take with them on their journey David Cushman FasterFuture.blogspot.com
Participants adapt the message to suit the group they wish to share it with The people best-placed to adapt the message are in the group, not on the stage David Cushman FasterFuture.blogspot.com
And so it continues; the message evolving to survive. Or it dies out. We share what we think is cool. That which we co-create, we embrace David Cushman FasterFuture.blogspot.com
They aren’t your groups, they are theirs. They aren’t your messages, they are theirs PR is not done to them, it is done by them David Cushman FasterFuture.blogspot.com
But. The broadcast world ain’t dead (yet). Wise PR people do both David Cushman FasterFuture.blogspot.com THE STAGE THE STAGE PR P2PR Message Broadcast at audience Message Broadcast at audience