From broadcast PR to P2PR
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

From broadcast PR to P2PR

on

  • 5,626 views

Graphical description of why assembling the skills of the networked world enables richer PR. By David Cushman. Find me at http://fasterfuture.blogspot.com

Graphical description of why assembling the skills of the networked world enables richer PR. By David Cushman. Find me at http://fasterfuture.blogspot.com

Statistics

Views

Total Views
5,626
Views on SlideShare
5,454
Embed Views
172

Actions

Likes
6
Downloads
155
Comments
3

22 Embeds 172

http://fasterfuture.blogspot.com 90
http://www.picklejarcommunications.com 21
http://www.pabrand.cn 14
http://picklejarcommunications.blogspot.com 10
http://fasterfuture.blogspot.jp 6
http://fasterfuture.blogspot.ch 4
http://www.fasterfuture.blogspot.com 3
http://fasterfuture.blogspot.ca 3
http://fasterfuture.blogspot.tw 2
http://fasterfuture.blogspot.pt 2
http://lockerz.com 2
http://fasterfuture.blogspot.in 2
http://fasterfuture.blogspot.nl 2
http://www.slideshare.net 2
http://www.picklejarcommunications.blogspot.com 2
http://fasterfuture.blogspot.dk 1
http://fasterfuture.blogspot.fr 1
http://localhost 1
http://surf.googlemashups.com 1
http://fasterfuture.blogspot.com.au 1
http://fasterfuture.blogspot.be 1
http://fasterfuture.blogspot.co.at 1
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

From broadcast PR to P2PR Presentation Transcript

  • 1. From Broadcast PR to P2P R David Cushman FasterFuture.blogspot.com
  • 2. THE STAGE Scale = audience = where the eyeballs were? Message Broadcast at audience David Cushman FasterFuture.blogspot.com THE STAGE THE STAGE Message Broadcast at audience Message Broadcast at audience PR
  • 3. In the networked world no one is looking at the stage. They are looking at each other David Cushman FasterFuture.blogspot.com THE STAGE THE STAGE THE STAGE PR
  • 4. PR people have to become P2PR people: Peer-to-Peer, Publisher-to-Publisher David Cushman FasterFuture.blogspot.com P2P R
  • 5.
    • Share messages among their groups.
    • They adapt them to suit their groups.
    • They make the message theirs
    We share what we think is cool with people who (we think) will think its cool , too David Cushman FasterFuture.blogspot.com
  • 6.
    • The groups are not fixed (adhoc).
    • The message spreads when the
    • groups reform around a new purpose
    They select what they think is cool (has utility) to take with them on their journey David Cushman FasterFuture.blogspot.com
  • 7. Participants adapt the message to suit the group they wish to share it with The people best-placed to adapt the message are in the group, not on the stage David Cushman FasterFuture.blogspot.com
  • 8. And so it continues; the message evolving to survive. Or it dies out. We share what we think is cool. That which we co-create, we embrace David Cushman FasterFuture.blogspot.com
  • 9. They aren’t your groups, they are theirs. They aren’t your messages, they are theirs PR is not done to them, it is done by them David Cushman FasterFuture.blogspot.com
  • 10. But. The broadcast world ain’t dead (yet). Wise PR people do both David Cushman FasterFuture.blogspot.com THE STAGE THE STAGE PR P2PR Message Broadcast at audience Message Broadcast at audience