david cushman

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david cushman commented on Mobile’s Role in Eighth Mass Media Those familiar with my user as destination deck from widget web expo will note this is familiar. There are new slides towards the end about communities of purpose, co-creating interesting things together, and messy kitchens (leaving room at the edges for people to join in). 2 years ago
david cushman commented on From broadcast PR to P2PR thanks for sharing it tracy. 2 years ago
david cushman commented on Why Traditional Ad Models will not work in social networks (and what will...) If you enjoy the slidedeck, can I recommend the following books by way of further/deeper explanation (as well as the links to my blog): 1. Here Comes Everybody: http://www.amazon.co.uk/Here-Comes-Everybody-Organizing-Organizations/dp/0713999896?&camp=2486&creative=10522&linkCode=waf&tag=coincidence-21 2. Herd: http://www.amazon.co.uk/Herd-Change-Behaviour-Harnessing-Nature/dp/0470060360?&camp=2486&creative=10522&linkCode=waf&tag=coincidence-21 3. Everything is Miscellaneous: http://www.amazon.co.uk/Everything-Miscellaneous-Power-Digital-Disorder/dp/0805080430?&camp=2486&creative=10522&linkCode=waf&tag=coincidence-21 2 years ago
david cushman commented on Why Traditional Ad Models will not work in social networks (and what will...) thank you so very much for th ekind words and support 2 years ago
david cushman commented on The Advisor Conspiracy genius 2 years ago
david cushman commented on Social Media Futures: Engage or be Tivo’ed (Future of Advertising & Marketing) Nice one Gerd. 2 years ago
david cushman commented on Why Hits Have Less Value in A Networked World Hi SRINI, I appreciate you taking the time to view the slides and to comment. You are right to identify it is not about the numbers - because it’s not about audiences. But it is also not about quality. Relevance beats quality every single time. Give me both and I’m more satisfied, but give me relevance first. Relevance is what drives groups to form - why scale happens. I regularly discuss this on my blog and when I speak (fasterfuture.blogspot.com) 2 years ago
david cushman commented on Unleashing The Power Of The User The notes that accompany these slides are available here: http://fasterfuture.blogspot.com/2008/06/using-mobile-social-networks-to-target.html 2 years ago

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