How To Demo Like A Demon

Slide 1: How to demo like a demon 1

Slide 2: David Crow Leila Boujnane Microsoft Canada Idée Inc. http://davidcrow.ca/ http://hyperbio.net/ david@davidcrow.ca http://ideeinc.com/ lboujnane@ideeinc.com 2

Slide 3: 3

Slide 4: Photo http://flickr.com/photos/editrix/2052994682/

Slide 5: What makes a great demo? Photo by http://flickr.com/photos/paranoidroid/1471980792/

Slide 6: Create something worth demoing! Photos by Davies+Starr from NY Mag – The Perfect Prescription http://nymag.com/nymetro/health/features/11700/

Slide 7: What are you doing? Explain why users want it. 7 Paul Graham http://www.paulgraham.com/investors.html

Slide 8: Your job is to get people excited! Photo http://flickr.com/photos/marjorie/150347349/

Slide 9: Know your audience Photo by Shaul Schwarz/Reportage for The New York Times 9 http://www.nytimes.com/2008/04/13/magazine/13anthropology-t.html?_r=1&hp&oref=slogin

Slide 10: Know your venue 10 Photo http://flickr.com/photos/genista/228006200/

Slide 11: Control 11

Slide 12: Have a backup plan Photo http://flickr.com/photos/stitch/200685439/

Slide 13: What is your message? • “…will offer internet-based business productivity services addressing the needs of Microsoft to provide web-based tools focused on Information Workers in organizations of helping businesses work better all types to help individuals, their teams and entire organizations transform their full range of information into real business value.” • “…provides web-based tools that help businesses work better.” 13

Slide 14: Craft a story Photo http://flickr.com/photos/noamg/216539661/

Slide 15: Imagine 15

Slide 16: Think about how people are actually going to use something 16

Slide 17: Script 17

Slide 18: Do the last thing first 18

Slide 19: Don’t start with talk! Photo http://flickr.com/photos/csaavedra/168359136/

Slide 20: A demo is not a tutorial 20

Slide 21: Use real data 21 Photo http://flickr.com/photos/livatlantis/1287496582/ /

Slide 22: Cut the jargon! 22 Photo by http://flickr.com/photos/8lettersuk/124648381/

Slide 23: Don’t take questions until the end. Photo http://flickr.com/photos/sveinhal/2231367800/

Slide 24: End with an exclamation!

Slide 25: Demo Boo Boos 25

Slide 26: Hardware & Software 26

Slide 27: Lack of preparation or how you can’t demo for shit! 27

Slide 28: Successful demos need 28

Slide 29: Make eye contact 29

Slide 30: Seem confident 30

Slide 31: Be a magician 31

Slide 32: Passion 32

Slide 33: Slow down, breathe

Slide 34: Solution Story Script

Slide 35: Resources • Presentations – Presentation Zen - http://www.presentationzen.com/ – Beyond Bullet Points - http://www.beyondbullets.com/ – The Cognitive Style of PowerPoint - http://www.edwardtufte.com/tufte/powerpoint • Pitching – The Pitch Coach - http://www.businessweek.com/magazine/content/05_38/b3951444.htm • Demoing – How to be a DEMOgod - http://blog.guykawasaki.com/2006/01/how_to_be_a_dem.html – Demoing Software for Fun & Profit - http://www.scripting.com/davenet/1995/01/04/demoingsoftwareforfunprofi.html – How to Demo Software - http://www.joelonsoftware.com/items/2007/11/16.html • Example Demos – DabbleDB 8 Minute Demo - http://dabbledb.com/demo/ – DEMOgod Awards - http://www.demo.com/demonstrators/demogods.html – Douglas Engelbart, The Mother of All Demos - http://en.wikipedia.org/wiki/The_Mother_of_All_Demos • Business Plan – Guide to a good venture pitch - http://www.slideshare.net/arey_abhishek/guide-to-a-good-venture-pitch/ – Twenty page venture pitch - http://www.slideshare.net/cape/index-fowa

Slide 36: David Crow Leila Boujnane Microsoft Canada Idée Inc. http://davidcrow.ca/ http://hyperbio.net/ david@davidcrow.ca http://ideeinc.com/ lboujnane@ideeinc.com 36