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How To Demo Like A Demon
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How To Demo Like A Demon

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Boring! Get off the stage! …

Boring! Get off the stage!

How many times have you wished you could say this to a presenter at a conference? Or a demoer at DemoCamp? This workshop will help developers understand that doing demos is a marketing task because it generates demand for the software.

Technologists and designers need to be able to create demand for their ideas. They need to be able to tell compelling stories that convince audiences that there is ‘wow’ in what they are doing. Successful demoers are more likely to raise money, have friends, and get laid.

Published in: Economy & Finance, Technology

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  • 1. How to demo like a demon
  • 2. Leila Boujnane Idée Inc. http://hyperbio.net/ http://ideeinc.com/ [email_address] David Crow Microsoft Canada http://davidcrow.ca/ [email_address]
  • 3.
  • 4. Photo http://flickr.com/photos/editrix/2052994682/
  • 5. What makes a great demo? Photo by http://flickr.com/photos/paranoidroid/1471980792/
  • 6. Create something worth demoing! Photos by Davies+Starr from NY Mag – The Perfect Prescription http://nymag.com/nymetro/health/features/11700/
  • 7. What are you doing? Explain why users want it. Paul Graham http://www.paulgraham.com/investors.html
  • 8. Photo http://flickr.com/photos/marjorie/150347349/ Your job is to get people excited!
  • 9. Photo by Shaul Schwarz/Reportage for The New York Times http://www.nytimes.com/2008/04/13/magazine/13anthropology-t.html?_r=1&hp&oref=slogin Know your audience
  • 10. Know your venue Photo http://flickr.com/photos/genista/228006200/
  • 11. Control
  • 12. Photo http://flickr.com/photos/stitch/200685439/ Have a backup plan
  • 13. What is your message?
    • “… will offer internet-based business productivity services addressing the needs of Information Workers in organizations of all types to help individuals, their teams and entire organizations transform their full range of information into real business value.”
    • “… provides web-based tools that help businesses work better.”
    Microsoft to provide web-based tools focused on helping businesses work better
  • 14. Photo http://flickr.com/photos/noamg/216539661/ Craft a story
  • 15. Imagine
  • 16. Think about how people are actually going to use something
  • 17. Script
  • 18. Do the last thing first
  • 19. Don’t start with talk! Photo http://flickr.com/photos/csaavedra/168359136/
  • 20. A demo is not a tutorial
  • 21. Use real data Photo http://flickr.com/photos/livatlantis/1287496582/ /
  • 22. Photo by http://flickr.com/photos/8lettersuk/124648381/ Cut the jargon!
  • 23. Photo http://flickr.com/photos/sveinhal/2231367800/ Don’t take questions until the end.
  • 24. End with an exclamation!
  • 25. Demo Boo Boos
  • 26. Hardware & Software
  • 27. Lack of preparation or how you can’t demo for shit!
  • 28. Successful demos need
  • 29. Make eye contact
  • 30. Seem confident
  • 31. Be a magician
  • 32. Passion
  • 33. Slow down, breathe
  • 34. Solution Story Script
  • 35. Resources
    • Presentations
      • Presentation Zen - http://www.presentationzen.com/
      • Beyond Bullet Points - http://www.beyondbullets.com/
      • The Cognitive Style of PowerPoint - http://www.edwardtufte.com/tufte/powerpoint
    • Pitching
      • The Pitch Coach - http://www.businessweek.com/magazine/content/05_38/b3951444.htm
    • Demoing
      • How to be a DEMOgod - http://blog.guykawasaki.com/2006/01/how_to_be_a_dem.html
      • Demoing Software for Fun & Profit - http://www.scripting.com/davenet/1995/01/04/demoingsoftwareforfunprofi.html
      • How to Demo Software - http://www.joelonsoftware.com/items/2007/11/16.html
    • Example Demos
      • DabbleDB 8 Minute Demo - http://dabbledb.com/demo/
      • DEMOgod Awards - http://www.demo.com/demonstrators/demogods.html
      • Douglas Engelbart, The Mother of All Demos - http://en.wikipedia.org/wiki/The_Mother_of_All_Demos
    • Business Plan
      • Guide to a good venture pitch - http://www.slideshare.net/arey_abhishek/guide-to-a-good-venture-pitch/
      • Twenty page venture pitch - http://www.slideshare.net/cape/index-fowa
      • Business plans – What goes in there? - http://technosailor.com/2007/03/14/business-plan-series-part-1-framing-your-plan/
  • 36. Leila Boujnane Idée Inc. http://hyperbio.net / http://ideeinc.com/ [email_address] David Crow Microsoft Canada http://davidcrow.ca / [email_address]