How To Demo Like A Demon

How to demo like a demon

Leila Boujnane Idée Inc. http://hyperbio.net/ http://ideeinc.com/ [email_address] David Crow Microsoft Canada http://davidcrow.ca/ [email_address]

Photo http://flickr.com/photos/editrix/2052994682/

What makes a great demo? Photo by http://flickr.com/photos/paranoidroid/1471980792/

Create something worth demoing! Photos by Davies+Starr from NY Mag – The Perfect Prescription http://nymag.com/nymetro/health/features/11700/

What are you doing? Explain why users want it. Paul Graham http://www.paulgraham.com/investors.html

Photo http://flickr.com/photos/marjorie/150347349/ Your job is to get people excited!

Photo by Shaul Schwarz/Reportage for The New York Times http://www.nytimes.com/2008/04/13/magazine/13anthropology-t.html?_r=1&hp&oref=slogin Know your audience

Know your venue Photo http://flickr.com/photos/genista/228006200/

Control

Photo http://flickr.com/photos/stitch/200685439/ Have a backup plan

What is your message?
“… will offer internet-based business productivity services addressing the needs of Information Workers in organizations of all types to help individuals, their teams and entire organizations transform their full range of information into real business value.”
“… provides web-based tools that help businesses work better.”
Microsoft to provide web-based tools focused on helping businesses work better

Photo http://flickr.com/photos/noamg/216539661/ Craft a story

Imagine

Think about how people are actually going to use something

Script

Do the last thing first

Don’t start with talk! Photo http://flickr.com/photos/csaavedra/168359136/

A demo is not a tutorial

Use real data Photo http://flickr.com/photos/livatlantis/1287496582/ /

Photo by http://flickr.com/photos/8lettersuk/124648381/ Cut the jargon!

Photo http://flickr.com/photos/sveinhal/2231367800/ Don’t take questions until the end.

End with an exclamation!

Demo Boo Boos

Hardware & Software

Lack of preparation or how you can’t demo for shit!

Successful demos need

Make eye contact

Seem confident

Be a magician

Passion

Slow down, breathe

Solution Story Script

Resources
Presentations
Presentation Zen - http://www.presentationzen.com/
Beyond Bullet Points - http://www.beyondbullets.com/
The Cognitive Style of PowerPoint - http://www.edwardtufte.com/tufte/powerpoint
Pitching
The Pitch Coach - http://www.businessweek.com/magazine/content/05_38/b3951444.htm
Demoing
How to be a DEMOgod - http://blog.guykawasaki.com/2006/01/how_to_be_a_dem.html
Demoing Software for Fun & Profit - http://www.scripting.com/davenet/1995/01/04/demoingsoftwareforfunprofi.html
How to Demo Software - http://www.joelonsoftware.com/items/2007/11/16.html
Example Demos
DabbleDB 8 Minute Demo - http://dabbledb.com/demo/
DEMOgod Awards - http://www.demo.com/demonstrators/demogods.html
Douglas Engelbart, The Mother of All Demos - http://en.wikipedia.org/wiki/The_Mother_of_All_Demos
Business Plan
Guide to a good venture pitch - http://www.slideshare.net/arey_abhishek/guide-to-a-good-venture-pitch/
Twenty page venture pitch - http://www.slideshare.net/cape/index-fowa
Business plans – What goes in there? - http://technosailor.com/2007/03/14/business-plan-series-part-1-framing-your-plan/

Leila Boujnane Idée Inc. http://hyperbio.net / http://ideeinc.com/ [email_address] David Crow Microsoft Canada http://davidcrow.ca / [email_address]

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How To Demo Like A Demon

by David Crow on May 20, 2008

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