About Men wanted for hazardous journey.
Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful.
Honour and recognition in case of success.
Some of my favorite xkcd comics include:
The Perfect Sound (funny) - http://www.xkcd.com/193/
Six Months (mean) - http://www.xkcd.com/158/
Centrifugal Force (nerdy) - http://www.xkcd.com/123/
Cat Proximity (funny) - http://www.xkcd.com/231/
Familiar (mushy, then mean) - http://www.xkcd.com/76/